Frase Content

Research, create & optimize SEO content that drives results. One easy-to-use platform your team will love.

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Here’s what you get with Frase Content:


Cut your content research time from hours, to seconds

Content research can take hours. But with Frase Content, it’s like having a team of expert researchers at your fingertips.

  • Frase automatically provides an intelligent outline for every topic – no more wasting time clicking through endless websites looking for information.
  • You instantly get a list of related topics, headers, FAQs, statistics, recent news and interesting facts that you can use to quickly build a powerful story narrative.

Frase will guide you step by step, ensuring your research will be the best result for your target keyword. It’s that easy.

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Set your writing team up for success with content briefs

Ask any writer – their success or failure ultimately comes down to how well you enable them to do their best work.

  • Frase Content Briefs let your writers know exactly what you want done and how, removing the need for endless revisions that drive up your costs, and tie up your team.
  • Our intuitive editor automatically generates a content brief from a keyword, or your team can create a fully custom brief with detailed guidelines on tone of voice, style, governance and SEO recommendations.

Get your writing team completely aligned to your content + SEO strategy with Frase, and you’ll immediately see an impact.


Take the friction out of your content creation process

Creating great content at scale requires a great process. Your team can use Frase Content Editor to create documents right within Frase, or plug Frase into your existing workflows:

  • All Frase documents are publicly editable, making it easy for you to send assignments to your external writing teams.
  • Import content directly from a live URL for quick and easy content optimization projects
  • Send your drafts directly to WordPress, or link to the Frase editor in your project management task assignments.

Going from a keyword to a live article has never been easier.

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A.I. guides you to a perfectly optimized article - every time

The best SEO and content marketing teams in the world can’t rely on guesswork. They need data-driven insights at scale.

That’s why we built Frase Topic Score – a proprietary algorithm that scores your content against your competition.

  • Frase Topic score updates in real-time, guiding your writers to the perfectly optimized article. You’ll dramatically increase the breadth of your content, and see results faster.
  • Instantly identify content optimization opportunities that can increase content shelf life, and prevent traffic losses.

No matter how you use Frase Topic Score, it’s a game-changer.


Maximize brand visibility in the zero-click search era

Today 50% of Google searches don’t result in a click to a website. Why? SERP features – all of the ways search engines deliver answers directly vs sending traffic to your website.

We built Frase Question Research to help your brand be more visible when a click might not be an option. Add these FAQs to your content and you’ll create opportunities for:

  • Home smart speakers and hands-free mobile device search
  • Structured data, rich results and instant answers

The future of the web is conversational – Frase helps your brand stay visible and maximize every opportunity in search.

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Streamline your entire SEO + content process ♻️

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Topic Research

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Content Brief

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Content Creation

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Content Optimization

Frase Content is built for:

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Content Teams

Dramatically improve organic traffic results from your content go-lives. Give your team one easy to use place to research, create and optimize content.

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SEO Teams

Get a competitive advantage in the SERPs and more ROI from keyword research, on-page optimization. Improve alignment between Content and SEO.

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Marketing Agencies

Deliver more value to your clients. Improve client results and ship better client deliverables faster and cheaper. Whitelabel Frase with your services.

Ready to get started?

We can't wait to show you what's possible with Frase