Autonomy you can trust, one content type at a time
Frase earns the right to publish on its own, one content type at a time, from your team's own approval history. You set the quality bar and the limits, Frase stays inside them, and you stay in control of every move.
Trusted by content and SEO teams at
Trust, earned not assumed
Frase earns autonomy the way a teammate would
A new teammate does not get the keys on day one. They earn trust on the work you approve, one kind of task at a time. Frase works the same way. Each content type starts in review, and Frase only earns the right to publish it on its own once your approvals show it is ready. You decide if and when to let it run.
- Frase earns trust per content type, from the drafts your team approves
- You set the quality bar each draft must clear and a monthly cap
- Frase pauses a type the moment quality slips, and only you un-pause it
Your guardrails
- Quality bar every draft must clear
- A monthly cap on what publishes on its own
- Auto-pause the moment quality slips
Every type starts in review. Nothing publishes on its own until you say so.
Part of the loop
Frase runs the whole loop, from research to a published, ranking page. Autonomy decides how much of the publish step Frase handles on its own for each content type, so the work moves faster only where you have chosen to trust it.
Create
Frase researches the topic, then drafts the page and images in your brand voice.
Publish
You approve each draft, and Frase earns the right to publish some types on its own.
You are hereOptimize
Frase scores the draft for SEO and GEO and shows what to improve before it ships.
Fix
Content Guard watches published pages for ranking decay and drafts the fix for your approval.
How it works
Autonomy that always answers to you
Autonomy is not a single switch that hands over your site. It is a set of controls you hold: what Frase may publish, how good it has to be, how much it may do, and when it has to stop and wait for you.
Earns trust one content type at a time
Frase does not get blanket access to your site. Trust is earned separately for each content type, from the drafts your team approves, so Frase might publish your FAQ pages on its own while your comparison pages still wait for review.
Publishes only what clears your bar
You set the quality bar every draft has to clear before Frase will publish it on its own. Anything that falls short, or that Frase is unsure about, is held for you to review. The standard is yours, not a hidden default.
Stays inside the limits you set
Set a monthly cap on how much Frase may publish unattended, and it stops there. You decide how far autonomy reaches, and you can dial it up or back down for any content type whenever you want.
Pauses itself when quality slips
If approvals on a content type start to slip, Frase pauses that type on its own and puts it back into review. It emails the owners so you know, and un-pausing is always a manual decision you make.
Keeps you in control by default
Every content type starts in review, and nothing publishes on its own until you turn it on. You can keep a type under manual review for as long as you like, and nothing Frase publishes is ever unpublished without you.
Shows you every move it made
Frase keeps a record of what it published on its own, when, and which guardrail was in effect, so you can look back at any time and see exactly what ran and why. Autonomy never means losing the paper trail.
Stop stitching point tools
Set-and-forget automation versus autonomy you direct
Most automation asks you to flip one switch and hope. Frase treats autonomy as something earned and bounded, so the speed comes with a standard, a limit, and a stop, not a leap of faith.
The fragmented way
- Flip one switch and let a tool publish to your live site on a schedule, with no quality bar.
- Hand over everything at once, then scramble to claw access back if the quality drops.
- Trust an unattended tool to keep running with no cap and no way to see what it did.
- Worry that automation might quietly overwrite or pull down a page you wanted live.
The Frase way
- Frase earns the right to publish per content type, and only what clears the bar you set.
- Frase pauses a type on its own when quality slips, and only you decide to turn it back on.
- Frase stays inside the monthly cap you set and logs every move it made on its own.
- Frase never unpublishes anything on its own. Your live pages stay yours.
Proof
Teams move faster without giving up the wheel
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
“Frase gives you everything you need to create excellent content, and it is easy to keep a human in the loop on what actually ships. That balance is exactly what our team wanted.”
What you get in the trial
Watch Frase earn its first bit of trust
Start a trial, draft a few pages with Frase, and approve the ones you like. You will see how trust builds per content type and how the guardrails work, all while every page still waits for your approval. You stay fully in control from the first draft, and you choose if and when to let Frase publish a type on its own.
Plans start at $39/mo billed yearly. Earned autonomy and the guardrails that govern it are part of the higher plans, where your content volume makes hands-on review of every page add up.
7-day free trial. No credit card.
Questions about autonomous publishing with Frase
What does autonomy mean in Frase?
Autonomy is Frase earning the right to publish content on its own, one content type at a time, from your team's own approval history. You set the quality bar and a monthly cap, Frase stays inside them, and it pauses itself if quality slips. Every content type starts in review, so nothing publishes on its own until you decide it should.
Does Frase publish to my live site without me?
Not unless you turn that on for a specific content type, and even then only inside the limits you set. By default every draft waits for your approval. Today, autonomous publishing applies to pages hosted on Frase CMS; for WordPress, Webflow, Sanity, and Wix, Frase prepares the page and you approve the publish.
How does Frase decide it can publish a content type on its own?
It earns it. As your team approves Frase's drafts for a content type, Frase builds a track record on that type and lets you know when it is ready to publish it on its own. You make the call to turn it on, and you can keep any type in manual review for as long as you want. Autonomy is earned and granted by you, never assumed.
What keeps autonomy from going wrong?
You hold the guardrails. You set the quality bar each draft must clear and a cap on how much Frase may publish on its own, and Frase holds anything below the bar or anything it is unsure about for your review. If approvals on a type start slipping, Frase pauses that type automatically and emails the owners. Un-pausing is always a manual decision.
Can Frase unpublish or overwrite a page on its own?
No. Frase never takes a live page down on its own, and autonomy is about publishing approved work, not silently rewriting what is already live. When Content Guard later proposes a fix to a decaying page, that still comes to you as a drafted change to approve. Your published pages stay under your control.
Can I keep a human reviewing everything?
Yes, and that is the default. You can leave every content type in review and approve each page yourself, and the loop still runs end to end, just with your sign-off at the publish step. Autonomy is there for the types and the moments you choose to use it, not a setting you are pushed into.
How is this different from Content Guard?
Content Guard watches your published pages for Google ranking decay and drafts the fix for your approval. Autonomy is the trust layer over the publish step: how much of the publishing Frase may do on its own per content type. They work together, but one is about fixing pages that slip and the other is about how much you let Frase publish unattended.
Let Frase earn the work, on your terms
Set the bar, keep the controls, and let Frase earn the right to publish where you trust it. Start free and stay in control of every page.
7-day free trial. No credit card.