Hand over as much as you can stand

Frase can research a page, write it, and publish it without you ever opening the draft. Whether it ever does is your call, made one content type at a time, and undone the second you change your mind.

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Hand over the boring pages first

Nobody hands over the whole site on day one, and Frase does not ask you to. Send the glossary first. Watch what ships for a week. Keep the pages that carry an opinion under review for as long as you like. Every content type has its own setting, so the choice is never all of it or none of it.

Switch a type on the day you are ready, or wait and let your approvals make the case
Set the bar every draft has to clear before Frase will publish it
Frase pauses a type itself if quality slips, and only you start it again

Autonomy is the trust layer over the publish stage

Frase runs the whole loop, from research to a published, ranking page. Autonomy decides how much of the publish step Frase handles on its own for each content type, so the work moves faster only where you have chosen to trust it.

See the whole platform

Frase runs the loop

Listen
Create
Optimize
Publish
You are here
Monitor & Fix

Listen
Frase Answers captures the questions your visitors actually ask.
Create
Frase researches the topic, then drafts the page and images in your brand voice.
Optimize
Frase scores the draft for SEO and GEO and shows what to improve before it ships.
Publish
You are here
You approve each draft, and Frase earns the right to publish some types on its own.
Monitor & Fix
Content Guard watches published pages for ranking decay and drafts the fix for your approval.
Then round again, with Frase running it

Autonomy that always answers to you

Autonomy is not a single switch that hands over your site. It is a set of controls you hold: what Frase may publish, how good it has to be, how much it may do, and when it has to stop and wait for you.

Handled one content type at a time

Frase never gets blanket access to your site. Each content type carries its own setting, so your FAQ pages can publish on their own while anything with an opinion still waits for you. Switch a type on when you are ready, or leave it in review and let Frase build a record on the drafts you approve.

Publishes only what clears your bar

You set the quality bar every draft has to clear before Frase will publish it on its own. Anything that falls short, or that Frase is unsure about, is held for you to review. The standard is yours, not a hidden default.

Stays inside the limits you set

Set a monthly cap on how much Frase may publish unattended, and it stops there. You decide how far autonomy reaches, and you can dial it up or back down for any content type whenever you want.

Pauses itself when quality slips

If approvals on a content type start to slip, Frase pauses that type on its own and puts it back into review. It emails the owners so you know, and un-pausing is always a manual decision you make.

Starts in review, stays there if you want

Every content type starts in review, and nothing publishes on its own until you switch it on. Keep a type under your eye for a week, a quarter, or forever. Nothing Frase publishes is ever unpublished without you, and you can take a type back the moment it stops earning its place.

Shows you every move it made

Frase keeps a record of what it published on its own, when, and which guardrail was in effect, so you can look back at any time and see exactly what ran and why. Autonomy never means losing the paper trail.

Set-and-forget automation versus autonomy you direct

Most automation asks you to flip one switch and hope. Frase treats autonomy as something earned and bounded, so the speed comes with a standard, a limit, and a stop, not a leap of faith.

The fragmented way	With Frase
Flip one switch and let a tool publish to your live site on a schedule, with no quality bar.	Frase earns the right to publish per content type, and only what clears the bar you set.
Hand over everything at once, then scramble to claw access back if the quality drops.	Frase pauses a type on its own when quality slips, and only you decide to turn it back on.
Trust an unattended tool to keep running with no cap and no way to see what it did.	Frase stays inside the monthly cap you set and logs every move it made on its own.
Worry that automation might quietly overwrite or pull down a page you wanted live.	Frase never unpublishes anything on its own. Your live pages stay yours.

4.8/5 on G2600+ reviews across G2 & Capterra

Teams move faster without giving up the wheel

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Frequently Asked Questions

What does autonomy mean in Frase?

Autonomy is Frase earning the right to publish content on its own, one content type at a time, from your team's own approval history. You set the quality bar and a monthly cap, Frase stays inside them, and it pauses itself if quality slips. Every content type starts in review, so nothing publishes on its own until you decide it should.

Does Frase publish to my live site without me?

Not unless you turn that on for a specific content type, and even then only inside the limits you set. Every draft waits for your approval until you decide otherwise, and you can take a type back at any point.

How does Frase decide it can publish a content type on its own?

It earns it. As your team approves Frase's drafts for a content type, Frase builds a track record on that type and lets you know when it is ready to publish it on its own. You make the call to turn it on, and you can keep any type in manual review for as long as you want. Autonomy is earned and granted by you, never assumed.

What keeps autonomy from going wrong?

You hold the guardrails. You set the quality bar each draft must clear and a cap on how much Frase may publish on its own, and Frase holds anything below the bar or anything it is unsure about for your review. If approvals on a type start slipping, Frase pauses that type automatically and emails the owners. Un-pausing is always a manual decision.

Can Frase unpublish or overwrite a page on its own?

No. Frase never takes a live page down on its own, and autonomy is about publishing approved work, not silently rewriting what is already live. When Content Guard later proposes a fix to a decaying page, that still comes to you as a drafted change to approve. Your published pages stay under your control.

Can I keep a human reviewing everything?

Yes, and that is the default. You can leave every content type in review and approve each page yourself, and the loop still runs end to end, just with your sign-off at the publish step. Autonomy is there for the types and the moments you choose to use it, not a setting you are pushed into.

How is this different from Content Guard?

Content Guard watches your published pages for Google ranking decay and drafts the fix for your approval. Autonomy is the trust layer over the publish step: how much of the publishing Frase may do on its own per content type. They work together, but one is about fixing pages that slip and the other is about how much you let Frase publish unattended.

Let Frase earn the work, on your terms

Start a trial, draft a few pages with Frase, and approve the ones you like. You will see how trust builds per content type and how the guardrails work, all while every page still waits for your approval. You stay fully in control from the first draft, and you choose if and when to let Frase publish a type on its own.

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Plans start at $39/mo billed yearly. Earned autonomy and the guardrails that govern it are part of the higher plans, where your content volume makes hands-on review of every page add up.

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