Frase vs Conductor
Conductor reports where AI ignores your content across modules. Frase shows you — then fixes it.
Verified June 2026
Trusted by content and SEO teams at
Where Frase pulls ahead
What Frase does that Conductor doesn’t.
Frase runs the whole loop in one place: it hears what your visitors ask, earns the right to act, and ships the fix when a page slips. Three moves that turn monitoring into a published result.
Frase Answers
A front door that captures the real questions your visitors ask.
Frase Answers sits on your own site and answers visitors from your own pages. Every question is first-party demand, so Frase turns the ones you have no page for yet into the next thing worth writing.
Does Vantra work for a small, fully-remote sales team?
Frase turned the demand into a content signal
Accept it, and Frase researches and drafts the page.
Earned autonomy
Frase earns its autonomy, one content type at a time.
Every content type starts in review. As Frase keeps earning your approval, you can let the safe ones publish on their own and pause any type the moment its quality dips. The agent takes on more over time, never more than you allow.
Consistently clears your bar. Now publishing on its own to FraseCMS.
Auto-publish: onEvery type starts in review. Nothing publishes on its own until you say so.
Content Guard
Frase does not stop at the alert.
When a page slips on Google, Content Guard catches the decay, drafts the revision, and sets it in front of you. You approve the change, and Frase republishes to your CMS, so the fix ships in the same place you spotted the problem.
Best CRM Software for Small Business
vantra.com/blog/best-crm-software-small-business
Slipping in AI answers and on GoogleAt a glance
The short version.
Frase
RecommendedThe platform that monitors your AI visibility and fixes the content behind it
- Best for
- Content teams who want to track AI visibility and act on it — research, write, optimize for SEO and AI search, monitor citations, and fix decaying content in one workflow, with self-serve access and transparent pricing
- Key strengths
- Closed monitor-and-fix loop (detect AI gaps → diagnose → brief → fix → republish), AI visibility tracking with sentiment and competitor share-of-voice, AI Agent, dual SEO + GEO scoring, site-wide auditing, MCP server
- Starting at
- $49/month ($39/month annual) — AI visibility included at every tier, free trial, no credit card
- What's distinct
- Closed monitor-and-fix loop, real-time GEO scoring in the editor, Content Guard scheduled fixes for your approval, republish-to-CMS, site-wide audit with cannibalization detection, flat published pricing
Conductor
An enterprise SEO and AEO suite that reports AI visibility across separate modules
- Best for
- Enterprise teams whose main job is unified SEO + AEO reporting across many sites, and who are willing to monitor AI visibility on a dashboard and do the content fixes by hand somewhere else
- Key strengths
- Built for enterprise SEO and AEO reporting across modules. For AI search it monitors, reports, and drafts only — it does not optimize in a scored editor or republish the content that earns citations
- Starting at
- Usage-based tiers (Essentials self-serve to Enterprise); pricing quoted on request, not published
- What's distinct
- AI visibility is a reporting module, not an integrated fix loop; no real-time GEO scoring, no Content Guard, no republish-to-CMS; capabilities and drafts metered by tier
Feature-by-Feature Comparison
| Capability | FraseRecommended | Conductor |
|---|---|---|
| AI Search Visibility | ||
| AI engines tracked | IncludedChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more | IncludedChatGPT, Perplexity, Gemini, Google AI Overviews |
| Citation tracking | Included | Included |
| Sentiment analysis | Included | Included |
| Competitor AI share-of-voice | Included | Included |
| AI bot/crawler analytics | IncludedGPTBot, ClaudeBot, and more (Professional+) | IncludedLog-file analysis |
| AI visibility alerts | IncludedSlack + email | IncludedMonitoring alerts |
| Content-to-Citation Workflow | ||
| Detect AI visibility gaps | Included | Included |
| Diagnose why AI isn't citing you | IncludedAutomated gap diagnosis | IncludedReports gaps and issues |
| Generate content brief to fix gaps | IncludedResearch-backed, one-click from insight | IncludedContent profiles, separate step |
| Fix content in integrated editor | IncludedWith real-time SEO + GEO scoring | Not includedDrafts and guidance, separate from monitoring |
| Scheduled content fixes (Content Guard) | IncludedScheduled scans detect decay and draft fixes for approval | Not includedPublished workflow stops at guidance and drafts |
| Republish to your CMS | IncludedWordPress, Webflow, Sanity, and more | Not included |
| Track improvement after fixing | Included | Included |
| Content Creation & Optimization | ||
| AI content writing | IncludedUnlimited AI words, 100+ languages | limitedWriting Assistant (drafts capped by tier) |
| Content editor with real-time scoring | IncludedDual SEO + GEO score | limitedContent Score, authoring guidance |
| GEO optimization scoring | IncludedReal-time in the editor | Not includedAEO performance reporting only |
| AI Agent (natural language workflows) | IncludedSpecialized content skills | limitedAgent stack (tiered) |
| Content briefs | Included | Included |
| AI image generation | IncludedBuilt-in, unlimited | Not included |
| Unlimited AI words | Included | Not includedDrafts metered by tier |
| Site & SEO Analysis | ||
| Keyword research | Included | Included |
| SERP analysis | Included | Included |
| Site-wide content audit | IncludedBulk audit actions, cannibalization detection | IncludedSearch intelligence module |
| Site monitoring | Not included | Included24/7 technical monitoring |
| Brand & Team Features | ||
| Brand voice control | IncludedTrain AI on your brand voice | Included |
| Content governance | IncludedApproval workflows | IncludedEnterprise workflows |
| Team collaboration | IncludedUp to 5 seats (Scale) | IncludedVaries by tier |
| Role-based access control | Not included | IncludedHigher tiers |
| Integrations & API | ||
| Google Search Console | Included | Included |
| CMS integrations | IncludedWordPress, Webflow, Sanity, Wix, FraseCMS, Google Docs | IncludedVaries by tier |
| REST API | IncludedFull content lifecycle endpoints | IncludedData API (tiered) |
| MCP Server (AI assistant integration) | IncludedDrive content workflows from any AI assistant | IncludedMCP Server (tiered) |
| Webhook API | Included | Not included |
| Chrome Extension | Included | Not included |
| Pricing & Access | ||
| AI visibility included in plans | IncludedBuilt in from the entry plan | IncludedMetered by tier |
| AI visibility fixes content | IncludedMonitor and fix in one workflow | Not includedMonitor and advise only |
| Pricing transparency | Published$49 / $129 / $299 per month | Not publishedUsage-based tiers, pricing on request |
| Starting price | $49/moFlat, self-serve, full platform | On requestUsage-based, quoted by sales |
| Free trial | IncludedFree trial, no credit card | IncludedEssentials tier, 3 weeks |
AI engines tracked
ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more
ChatGPT, Perplexity, Gemini, Google AI Overviews
Citation tracking
Sentiment analysis
Competitor AI share-of-voice
AI bot/crawler analytics
GPTBot, ClaudeBot, and more (Professional+)
Log-file analysis
AI visibility alerts
Slack + email
Monitoring alerts
Detect AI visibility gaps
Diagnose why AI isn't citing you
Automated gap diagnosis
Reports gaps and issues
Generate content brief to fix gaps
Research-backed, one-click from insight
Content profiles, separate step
Fix content in integrated editor
With real-time SEO + GEO scoring
Drafts and guidance, separate from monitoring
Scheduled content fixes (Content Guard)
Scheduled scans detect decay and draft fixes for approval
Published workflow stops at guidance and drafts
Republish to your CMS
WordPress, Webflow, Sanity, and more
Track improvement after fixing
AI content writing
Unlimited AI words, 100+ languages
Writing Assistant (drafts capped by tier)
Content editor with real-time scoring
Dual SEO + GEO score
Content Score, authoring guidance
GEO optimization scoring
Real-time in the editor
AEO performance reporting only
AI Agent (natural language workflows)
Specialized content skills
Agent stack (tiered)
Content briefs
AI image generation
Built-in, unlimited
Unlimited AI words
Drafts metered by tier
Keyword research
SERP analysis
Site-wide content audit
Bulk audit actions, cannibalization detection
Search intelligence module
Site monitoring
24/7 technical monitoring
Brand voice control
Train AI on your brand voice
Content governance
Approval workflows
Enterprise workflows
Team collaboration
Up to 5 seats (Scale)
Varies by tier
Role-based access control
Higher tiers
Google Search Console
CMS integrations
WordPress, Webflow, Sanity, Wix, FraseCMS, Google Docs
Varies by tier
REST API
Full content lifecycle endpoints
Data API (tiered)
MCP Server (AI assistant integration)
Drive content workflows from any AI assistant
MCP Server (tiered)
Webhook API
Chrome Extension
AI visibility included in plans
Built in from the entry plan
Metered by tier
AI visibility fixes content
Monitor and fix in one workflow
Monitor and advise only
Pricing transparency
$49 / $129 / $299 per month
Usage-based tiers, pricing on request
Starting price
Flat, self-serve, full platform
Usage-based, quoted by sales
Free trial
Free trial, no credit card
Essentials tier, 3 weeks
Honest fit
Which should you choose?
Choose Frase if you
- Want to monitor your AI visibility AND fix the content behind it in one platform — not just read a report
- Need a content editor with real-time SEO + GEO scoring as you write
- Want Content Guard to catch decaying content, draft the fix, and republish it to your CMS once you approve
- Want to optimize content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside Google
- Need unlimited AI content generation without metered draft limits
- Want flat, published self-serve pricing instead of usage-based tiers quoted on request
- Want an AI Agent and MCP access to drive the full content workflow from the AI assistant you already use
Frase may not be your fit if
- Your main job right now is unified SEO + AEO reporting across many sites, not getting content cited by AI
- You need 24/7 technical site monitoring more than the content that earns citations
- You want capabilities and drafts metered by tier and are willing to leave AI-visibility gaps unfixed
- An enterprise budget and a sales-led procurement process suit you better than flat self-serve pricing
- You are fine reading an AI-visibility report and doing the content fixes by hand somewhere else
See where AI ignores you — then fix it in one platform
Start your free trial. No credit card, no sales call.
7-day free trial. No credit card.
The differences that matter
Where the two part ways.
Frase fixes the content. Conductor only reports on it.
Frase: Tracks your AI visibility, then acts on it. Frase shows you where answer engines aren't citing you, diagnoses why, generates a brief, writes and optimizes in an editor with real-time SEO + GEO scoring, and publishes. As pages decay, Content Guard drafts the fix for your approval and republishes it. Measurement leads straight to the published fix, in one platform.
Conductor: Its published workflow monitors AI visibility and SEO performance, flags gaps, and hands you guidance and AI drafts, then stops. It does not optimize in a scored editor or republish anything. Every gap it flags becomes work you have to redo by hand in your own stack.
Frase is one workflow. Conductor is four modules.
Frase: Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in one workflow at one flat price. An insight becomes a drafted fix you approve and publish, without re-keying the work or losing your brand context on the way.
Conductor: Organized into separate modules — content authoring, search intelligence, technical monitoring, and an agent stack — with capabilities and drafts metered by tier. Acting on what it finds means moving across modules and into your own publishing tools to rebuild the page somewhere else.
Frase is built for the job that wins AI citations.
Frase: Frase is built end to end for getting content cited by AI and ranked on Google: research, writing, dual SEO + GEO scoring, AI visibility tracking, and Content Guard fixes. That focus is why the whole loop closes in one place instead of leaking across separate dashboards and tools.
Conductor: Spreads itself across SEO reporting, technical site monitoring, and authoring guidance, with the answer-engine workflow split across modules. For the specific job of getting cited by AI and keeping content fixed, the monitoring report is where its published workflow ends.
Frase writes the content. Conductor meters it.
Frase: Unlimited AI content generation in 100+ languages with built-in image generation, brand voice control, and content governance workflows. The editor shows real-time dual SEO + GEO scoring as you write, so creation and optimization happen in the same place, not two.
Conductor: Its Writing Assistant produces AI drafts capped by tier, so the more you create, the more it costs. And it scores for authoring guidance, not for whether AI engines will actually cite the page, with no real-time GEO scoring in an integrated editor.
Frase publishes its price. Conductor quotes yours.
Frase: Flat, published, self-serve pricing — $49, $129, or $299/month — with content creation, optimization, auditing, and AI visibility in one plan. Free trial, no credit card, no sales call. You buy one workflow instead of metering modules.
Conductor: Usage-based tiers (Essentials, Growth, Enterprise) with no published pricing; the entry tier is self-serve and higher tiers move to a demo or sales process. Capabilities and drafts are metered by tier, so the more you do, the more the quote climbs.
The Key Differentiator: The Frase Agent
Conductor routes work through structured enterprise workflows — content briefs, optimization guidance, approval chains, and governance. That structure means process adherence and multi-step navigation before a single page ships.
The Frase Agent collapses complex workflows into natural language conversations. Describe what you need, and the Agent handles research, writing, optimization, and AI visibility checking across every specialized capability — in minutes, not days.
With the Frase Agent
"Analyze our AI visibility for 'enterprise SEO' and create an optimized content brief to improve our citations"
→ Agent checks visibility, identifies gaps, creates a targeted brief with SERP analysis — ready to write immediately
Enterprise Workflow (Conductor)
Submit content request → Content team reviews → Create brief in platform → Route for approval → Assign writer → Optimize → Review → Approve → Publish → Monitor
→ Ten steps and several handoffs before the page is live
Every Specialized Skill via Natural Language
The Frase Agent is designed for teams that need speed without sacrificing quality. From SERP analysis to content generation to GEO optimization — get results in minutes through conversation, not weeks through enterprise processes. You can also access these capabilities from Claude Desktop, ChatGPT, OpenClaw, or any AI assistant your team already uses.
Why teams pick the monitor-and-fix loop over reporting alone
The reason teams move the content work to Frase is simple. A reporting suite shows you where AI engines stop citing you, then hands the fix back to your own stack. Frase shows you the same gap and then writes, optimizes, and republishes the page that closes it, with Content Guard keeping it fixed as it decays.
Questions, answered straight.
What's the difference between Frase and Conductor for AI visibility?
Both track your visibility in AI search. The difference is what happens next. Conductor monitors AI visibility across separate modules, flags the gaps, and hands you guidance and AI drafts, then leaves the optimizing, publishing, and re-fixing to your own stack. Frase closes the loop: it tracks your AI visibility, diagnoses why engines aren't citing you, and writes or rewrites the content in the same workflow with real-time SEO + GEO scoring, then republishes the fix once you approve it. Conductor reports the gap; Frase helps you close it.
What happens after Frase or Conductor finds an AI visibility gap?
With Conductor, the alert is where the platform's published workflow stops: you get a report, guidance, and an AI draft, then you move to a separate step to optimize and publish in your own tools. With Frase, the same gap turns into action inside one platform. Frase generates a research-backed brief, opens it in an editor with real-time SEO + GEO scoring, and publishes to your CMS. As the page later decays, Content Guard catches the slip, drafts the fix, and republishes it once you approve. The insight and the published fix live in the same place.
Which AI engines does Frase track?
Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with coverage that scales by plan. Frase reports share-of-voice, citation-gap analysis, sentiment, and alerts when your standing changes. The point is that every insight links to a content fix in the same platform, so monitoring leads to a published improvement instead of another dashboard to read.
Does Frase fix the content, or just report on it like Conductor?
Frase fixes it. Conductor's published workflow monitors AI visibility and SEO performance, flags issues, and offers authoring guidance and AI drafts, then stops. Frase takes the next step: it writes and optimizes the page in an editor with real-time SEO + GEO scoring, publishes it to your CMS, and uses Content Guard to catch ranking decay, draft the fix, and republish once you approve. With Frase, the gap you find and the fix you publish live in one workflow instead of across separate modules and tools.
What does Conductor's pricing look like compared to Frase?
Conductor does not publish pricing. It uses usage-based tiers (Essentials, Growth, Enterprise) quoted on request, with capabilities and AI drafts metered by tier. The Essentials tier is self-serve; higher tiers move through a demo or sales process. Frase publishes flat, self-serve pricing — $49, $129, or $299 per month — with content creation, optimization, auditing, and AI visibility in one plan, plus a free trial with no credit card. You buy one workflow instead of metering modules.
Can I use Frase alongside Conductor instead of replacing it?
Yes. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever SEO tooling you already run. The point is the division of labor: Frase owns the content that earns AI citations and Google rankings, and keeps it fixed as it decays. Teams bring in Frase precisely because their existing platform reports on AI visibility but never fixes the content behind it. If getting cited by AI is the priority, Frase is the part of the stack that actually does that job.
See why teams choose Frase.
Frase runs the loop that keeps your content ranking on Google and cited by AI. Start free, and see it on your own pages in a minute.
7-day free trial. No credit card.