Honest comparison

Frase vs Conductor

Conductor reports where AI ignores your content across modules. Frase shows you — then fixes it.

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Where Frase pulls ahead

What Frase does that Conductor doesn’t.

Frase runs the whole loop in one place: it hears what your visitors ask, earns the right to act, and ships the fix when a page slips. Three moves that turn monitoring into a published result.

Frase Answers

A front door that captures the real questions your visitors ask.

Frase Answers sits on your own site and answers visitors from your own pages. Every question is first-party demand, so Frase turns the ones you have no page for yet into the next thing worth writing.

Frase Answers on vantra.com

Does Vantra work for a small, fully-remote sales team?

Yes. Vantra is built for small teams and runs fully remote, so your reps share one live pipeline from anywhere1. You can bring your existing contacts over from a spreadsheet in a couple of clicks2.1 vantra.com/remote-sales-teams2 vantra.com/import-contacts

Frase turned the demand into a content signal

Create a page14 asked this week · no page yet“Vantra for remote sales teams”

Accept it, and Frase researches and drafts the page.

Earned autonomy

Frase earns its autonomy, one content type at a time.

Every content type starts in review. As Frase keeps earning your approval, you can let the safe ones publish on their own and pause any type the moment its quality dips. The agent takes on more over time, never more than you allow.

AutonomyTrust, earned per type
FAQ pagesEarned

Consistently clears your bar. Now publishing on its own to FraseCMS.

Auto-publish: on
Glossary termsBuilding trust
Comparison pagesIn review

Every type starts in review. Nothing publishes on its own until you say so.

Content Guard

Frase does not stop at the alert.

When a page slips on Google, Content Guard catches the decay, drafts the revision, and sets it in front of you. You approve the change, and Frase republishes to your CMS, so the fix ships in the same place you spotted the problem.

Content Guardcaught 2h ago

Best CRM Software for Small Business

vantra.com/blog/best-crm-software-small-business

Slipping in AI answers and on Google
Visibility · last 30 days −38%
decay caught recovery after fix
Frase drafted the fix. Yours to approve.

At a glance

The short version.

Frase

Recommended

The platform that monitors your AI visibility and fixes the content behind it

Best for
Content teams who want to track AI visibility and act on it — research, write, optimize for SEO and AI search, monitor citations, and fix decaying content in one workflow, with self-serve access and transparent pricing
Key strengths
Closed monitor-and-fix loop (detect AI gaps → diagnose → brief → fix → republish), AI visibility tracking with sentiment and competitor share-of-voice, AI Agent, dual SEO + GEO scoring, site-wide auditing, MCP server
Starting at
$49/month ($39/month annual) — AI visibility included at every tier, free trial, no credit card
What's distinct
Closed monitor-and-fix loop, real-time GEO scoring in the editor, Content Guard scheduled fixes for your approval, republish-to-CMS, site-wide audit with cannibalization detection, flat published pricing

Conductor

An enterprise SEO and AEO suite that reports AI visibility across separate modules

Best for
Enterprise teams whose main job is unified SEO + AEO reporting across many sites, and who are willing to monitor AI visibility on a dashboard and do the content fixes by hand somewhere else
Key strengths
Built for enterprise SEO and AEO reporting across modules. For AI search it monitors, reports, and drafts only — it does not optimize in a scored editor or republish the content that earns citations
Starting at
Usage-based tiers (Essentials self-serve to Enterprise); pricing quoted on request, not published
What's distinct
AI visibility is a reporting module, not an integrated fix loop; no real-time GEO scoring, no Content Guard, no republish-to-CMS; capabilities and drafts metered by tier

Feature-by-Feature Comparison

AI Search Visibility

AI engines tracked

FraseIncluded

ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more

ConductorIncluded

ChatGPT, Perplexity, Gemini, Google AI Overviews

Citation tracking

FraseIncluded
ConductorIncluded

Sentiment analysis

FraseIncluded
ConductorIncluded

Competitor AI share-of-voice

FraseIncluded
ConductorIncluded

AI bot/crawler analytics

FraseIncluded

GPTBot, ClaudeBot, and more (Professional+)

ConductorIncluded

Log-file analysis

AI visibility alerts

FraseIncluded

Slack + email

ConductorIncluded

Monitoring alerts

Content-to-Citation Workflow

Detect AI visibility gaps

FraseIncluded
ConductorIncluded

Diagnose why AI isn't citing you

FraseIncluded

Automated gap diagnosis

ConductorIncluded

Reports gaps and issues

Generate content brief to fix gaps

FraseIncluded

Research-backed, one-click from insight

ConductorIncluded

Content profiles, separate step

Fix content in integrated editor

FraseIncluded

With real-time SEO + GEO scoring

ConductorNot included

Drafts and guidance, separate from monitoring

Scheduled content fixes (Content Guard)

FraseIncluded

Scheduled scans detect decay and draft fixes for approval

ConductorNot included

Published workflow stops at guidance and drafts

Republish to your CMS

FraseIncluded

WordPress, Webflow, Sanity, and more

ConductorNot included

Track improvement after fixing

FraseIncluded
ConductorIncluded
Content Creation & Optimization

AI content writing

FraseIncluded

Unlimited AI words, 100+ languages

Conductorlimited

Writing Assistant (drafts capped by tier)

Content editor with real-time scoring

FraseIncluded

Dual SEO + GEO score

Conductorlimited

Content Score, authoring guidance

GEO optimization scoring

FraseIncluded

Real-time in the editor

ConductorNot included

AEO performance reporting only

AI Agent (natural language workflows)

FraseIncluded

Specialized content skills

Conductorlimited

Agent stack (tiered)

Content briefs

FraseIncluded
ConductorIncluded

AI image generation

FraseIncluded

Built-in, unlimited

ConductorNot included

Unlimited AI words

FraseIncluded
ConductorNot included

Drafts metered by tier

Site & SEO Analysis

Keyword research

FraseIncluded
ConductorIncluded

SERP analysis

FraseIncluded
ConductorIncluded

Site-wide content audit

FraseIncluded

Bulk audit actions, cannibalization detection

ConductorIncluded

Search intelligence module

Site monitoring

FraseNot included
ConductorIncluded

24/7 technical monitoring

Brand & Team Features

Brand voice control

FraseIncluded

Train AI on your brand voice

ConductorIncluded

Content governance

FraseIncluded

Approval workflows

ConductorIncluded

Enterprise workflows

Team collaboration

FraseIncluded

Up to 5 seats (Scale)

ConductorIncluded

Varies by tier

Role-based access control

FraseNot included
ConductorIncluded

Higher tiers

Integrations & API

Google Search Console

FraseIncluded
ConductorIncluded

CMS integrations

FraseIncluded

WordPress, Webflow, Sanity, Wix, FraseCMS, Google Docs

ConductorIncluded

Varies by tier

REST API

FraseIncluded

Full content lifecycle endpoints

ConductorIncluded

Data API (tiered)

MCP Server (AI assistant integration)

FraseIncluded

Drive content workflows from any AI assistant

ConductorIncluded

MCP Server (tiered)

Webhook API

FraseIncluded
ConductorNot included

Chrome Extension

FraseIncluded
ConductorNot included
Pricing & Access

AI visibility included in plans

FraseIncluded

Built in from the entry plan

ConductorIncluded

Metered by tier

AI visibility fixes content

FraseIncluded

Monitor and fix in one workflow

ConductorNot included

Monitor and advise only

Pricing transparency

FrasePublished

$49 / $129 / $299 per month

ConductorNot published

Usage-based tiers, pricing on request

Starting price

Frase$49/mo

Flat, self-serve, full platform

ConductorOn request

Usage-based, quoted by sales

Free trial

FraseIncluded

Free trial, no credit card

ConductorIncluded

Essentials tier, 3 weeks

Honest fit

Which should you choose?

Choose Frase if you

  • Want to monitor your AI visibility AND fix the content behind it in one platform — not just read a report
  • Need a content editor with real-time SEO + GEO scoring as you write
  • Want Content Guard to catch decaying content, draft the fix, and republish it to your CMS once you approve
  • Want to optimize content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside Google
  • Need unlimited AI content generation without metered draft limits
  • Want flat, published self-serve pricing instead of usage-based tiers quoted on request
  • Want an AI Agent and MCP access to drive the full content workflow from the AI assistant you already use

Frase may not be your fit if

  • Your main job right now is unified SEO + AEO reporting across many sites, not getting content cited by AI
  • You need 24/7 technical site monitoring more than the content that earns citations
  • You want capabilities and drafts metered by tier and are willing to leave AI-visibility gaps unfixed
  • An enterprise budget and a sales-led procurement process suit you better than flat self-serve pricing
  • You are fine reading an AI-visibility report and doing the content fixes by hand somewhere else

See where AI ignores you — then fix it in one platform

Start your free trial. No credit card, no sales call.

7-day free trial. No credit card.

The differences that matter

Where the two part ways.

1

Frase fixes the content. Conductor only reports on it.

Frase: Tracks your AI visibility, then acts on it. Frase shows you where answer engines aren't citing you, diagnoses why, generates a brief, writes and optimizes in an editor with real-time SEO + GEO scoring, and publishes. As pages decay, Content Guard drafts the fix for your approval and republishes it. Measurement leads straight to the published fix, in one platform.

Conductor: Its published workflow monitors AI visibility and SEO performance, flags gaps, and hands you guidance and AI drafts, then stops. It does not optimize in a scored editor or republish anything. Every gap it flags becomes work you have to redo by hand in your own stack.

2

Frase is one workflow. Conductor is four modules.

Frase: Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in one workflow at one flat price. An insight becomes a drafted fix you approve and publish, without re-keying the work or losing your brand context on the way.

Conductor: Organized into separate modules — content authoring, search intelligence, technical monitoring, and an agent stack — with capabilities and drafts metered by tier. Acting on what it finds means moving across modules and into your own publishing tools to rebuild the page somewhere else.

3

Frase is built for the job that wins AI citations.

Frase: Frase is built end to end for getting content cited by AI and ranked on Google: research, writing, dual SEO + GEO scoring, AI visibility tracking, and Content Guard fixes. That focus is why the whole loop closes in one place instead of leaking across separate dashboards and tools.

Conductor: Spreads itself across SEO reporting, technical site monitoring, and authoring guidance, with the answer-engine workflow split across modules. For the specific job of getting cited by AI and keeping content fixed, the monitoring report is where its published workflow ends.

4

Frase writes the content. Conductor meters it.

Frase: Unlimited AI content generation in 100+ languages with built-in image generation, brand voice control, and content governance workflows. The editor shows real-time dual SEO + GEO scoring as you write, so creation and optimization happen in the same place, not two.

Conductor: Its Writing Assistant produces AI drafts capped by tier, so the more you create, the more it costs. And it scores for authoring guidance, not for whether AI engines will actually cite the page, with no real-time GEO scoring in an integrated editor.

5

Frase publishes its price. Conductor quotes yours.

Frase: Flat, published, self-serve pricing — $49, $129, or $299/month — with content creation, optimization, auditing, and AI visibility in one plan. Free trial, no credit card, no sales call. You buy one workflow instead of metering modules.

Conductor: Usage-based tiers (Essentials, Growth, Enterprise) with no published pricing; the entry tier is self-serve and higher tiers move to a demo or sales process. Capabilities and drafts are metered by tier, so the more you do, the more the quote climbs.

The Key Differentiator: The Frase Agent

Unlike Conductor, Frase Has an AI Agent
Conductor provides enterprise workflows. The Frase Agent provides instant, intelligent content execution.

Conductor routes work through structured enterprise workflows — content briefs, optimization guidance, approval chains, and governance. That structure means process adherence and multi-step navigation before a single page ships.

The Frase Agent collapses complex workflows into natural language conversations. Describe what you need, and the Agent handles research, writing, optimization, and AI visibility checking across every specialized capability — in minutes, not days.

With the Frase Agent

"Analyze our AI visibility for 'enterprise SEO' and create an optimized content brief to improve our citations"

→ Agent checks visibility, identifies gaps, creates a targeted brief with SERP analysis — ready to write immediately

Enterprise Workflow (Conductor)

Submit content request → Content team reviews → Create brief in platform → Route for approval → Assign writer → Optimize → Review → Approve → Publish → Monitor

→ Ten steps and several handoffs before the page is live

Every Specialized Skill via Natural Language

The Frase Agent is designed for teams that need speed without sacrificing quality. From SERP analysis to content generation to GEO optimization — get results in minutes through conversation, not weeks through enterprise processes. You can also access these capabilities from Claude Desktop, ChatGPT, OpenClaw, or any AI assistant your team already uses.

4.8/5 on G2500+ reviews across G2 & Capterra

Why teams pick the monitor-and-fix loop over reporting alone

The reason teams move the content work to Frase is simple. A reporting suite shows you where AI engines stop citing you, then hands the fix back to your own stack. Frase shows you the same gap and then writes, optimizes, and republishes the page that closes it, with Content Guard keeping it fixed as it decays.

Questions, answered straight.

What's the difference between Frase and Conductor for AI visibility?

Both track your visibility in AI search. The difference is what happens next. Conductor monitors AI visibility across separate modules, flags the gaps, and hands you guidance and AI drafts, then leaves the optimizing, publishing, and re-fixing to your own stack. Frase closes the loop: it tracks your AI visibility, diagnoses why engines aren't citing you, and writes or rewrites the content in the same workflow with real-time SEO + GEO scoring, then republishes the fix once you approve it. Conductor reports the gap; Frase helps you close it.

What happens after Frase or Conductor finds an AI visibility gap?

With Conductor, the alert is where the platform's published workflow stops: you get a report, guidance, and an AI draft, then you move to a separate step to optimize and publish in your own tools. With Frase, the same gap turns into action inside one platform. Frase generates a research-backed brief, opens it in an editor with real-time SEO + GEO scoring, and publishes to your CMS. As the page later decays, Content Guard catches the slip, drafts the fix, and republishes it once you approve. The insight and the published fix live in the same place.

Which AI engines does Frase track?

Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with coverage that scales by plan. Frase reports share-of-voice, citation-gap analysis, sentiment, and alerts when your standing changes. The point is that every insight links to a content fix in the same platform, so monitoring leads to a published improvement instead of another dashboard to read.

Does Frase fix the content, or just report on it like Conductor?

Frase fixes it. Conductor's published workflow monitors AI visibility and SEO performance, flags issues, and offers authoring guidance and AI drafts, then stops. Frase takes the next step: it writes and optimizes the page in an editor with real-time SEO + GEO scoring, publishes it to your CMS, and uses Content Guard to catch ranking decay, draft the fix, and republish once you approve. With Frase, the gap you find and the fix you publish live in one workflow instead of across separate modules and tools.

What does Conductor's pricing look like compared to Frase?

Conductor does not publish pricing. It uses usage-based tiers (Essentials, Growth, Enterprise) quoted on request, with capabilities and AI drafts metered by tier. The Essentials tier is self-serve; higher tiers move through a demo or sales process. Frase publishes flat, self-serve pricing — $49, $129, or $299 per month — with content creation, optimization, auditing, and AI visibility in one plan, plus a free trial with no credit card. You buy one workflow instead of metering modules.

Can I use Frase alongside Conductor instead of replacing it?

Yes. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever SEO tooling you already run. The point is the division of labor: Frase owns the content that earns AI citations and Google rankings, and keeps it fixed as it decays. Teams bring in Frase precisely because their existing platform reports on AI visibility but never fixes the content behind it. If getting cited by AI is the priority, Frase is the part of the stack that actually does that job.

Make the switch

See why teams choose Frase.

Frase runs the loop that keeps your content ranking on Google and cited by AI. Start free, and see it on your own pages in a minute.

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Frase vs Conductor: AI Visibility That Fixes Content | Frase.io