Content Optimization for SEO Teams
Analyze competitors, optimize on-page content, and adapt to AI search. Built for SEO professionals who need efficient, scalable content optimization.
Optimize for Google, Bing, ChatGPT, Perplexity, Claude, and AI platforms. Track both SEO and GEO scores.
SEO Challenges Frase Solves
Address common SEO obstacles with efficient content optimization tools.
Analyzing Competitor Content Efficiently
Automatically analyze top-ranking competitor content for target keywords. Extract key themes, questions, and optimization patterns in minutes.
Scaling On-Page Optimization
Optimize multiple pages simultaneously using consistent optimization criteria. Apply SEO and GEO best practices across content libraries efficiently.
Adapting to AI Search
Optimize content for both traditional search engines and AI platforms using GEO scoring. Stay ahead as search evolves toward AI-generated answers.
Proving SEO Value to Stakeholders
Track optimization scores, ranking improvements, and AI platform citations. Demonstrate content quality improvements with measurable metrics.
Managing Multiple Projects
Organize research, briefs, and optimized content by client or project. Access all SEO work from a centralized dashboard with project-based workflows.
Maintaining Content Quality at Scale
Create optimization templates and guidelines that teams or clients can follow. Ensure consistent SEO and GEO standards across all content.
Features for SEO Professionals
Tools designed for efficient, data-driven content optimization.
Competitive Content Analysis
Analyze top-ranking pages for target keywords. See exactly what competitors cover, how they structure content, and which topics they prioritize. Extract optimization insights from SERPs automatically.
Keyword Optimization
Research target keywords, identify semantic variations, and optimize content for keyword clusters. Track keyword usage and density with real-time suggestions for natural integration.
SEO and GEO Scoring
Get dual scores for traditional search optimization (SEO) and AI platform optimization (GEO). Track how content performs for Google rankings and AI platform citations simultaneously.
Content Gap Analysis
Identify topics and questions competitors cover that you don't. Find content opportunities by analyzing SERP patterns, featured snippets, and People Also Ask questions.
Bulk Content Optimization
Audit and optimize multiple pages efficiently. Apply consistent optimization criteria across content libraries. Prioritize pages by opportunity and potential impact.
Schema Markup Recommendations
Receive schema markup suggestions for FAQPage, HowTo, Article, and other structured data types. Improve rich snippet opportunities and AI platform data extraction.
Common SEO Use Cases
How SEO professionals use Frase in their daily workflows.
Client SEO Projects
Manage content optimization for multiple clients. Create project-specific briefs, track optimization progress, and deliver measurable SEO improvements.
Keyword Targeting Strategy
Research keyword opportunities, analyze search intent, map keywords to content, and optimize pages for target keyword clusters with supporting semantic variations.
SERP Competitive Analysis
Analyze what makes competitor content rank for target keywords. Identify ranking factors, content depth, and optimization patterns to inform content strategy.
On-Page SEO Audits
Audit existing pages for SEO and GEO optimization opportunities. Prioritize updates by potential impact. Track optimization implementation and results.
Content Optimization for AI Search
Optimize content for citations by ChatGPT, Perplexity, Claude, and Google AI Overviews. Use GEO scoring to measure Authority, Readability, and Structure.
SEO Reporting and Documentation
Document optimization decisions, track scoring improvements, and demonstrate SEO value with before-and-after metrics for client or stakeholder reporting.
Frequently Asked Questions
Common questions from SEO professionals evaluating Frase
How does Frase help SEO professionals?
Frase helps SEO professionals analyze competitor content, research keywords, optimize on-page elements, implement schema markup, and adapt content for AI search platforms. The platform automates time-consuming SEO research tasks, provides actionable optimization recommendations, and tracks both traditional SEO and GEO (AI platform optimization) scores. SEO teams use Frase to scale optimization work across multiple clients or properties while maintaining consistent quality.
Can Frase replace traditional SEO tools?
Frase focuses specifically on content optimization and on-page SEO. It excels at competitive content analysis, keyword optimization, and content quality scoring. However, Frase does not provide technical SEO audits (site speed, crawlability, broken links), backlink analysis, or rank tracking. Most SEO professionals use Frase for content optimization and pair it with tools for technical SEO, link building, and rank monitoring.
How does GEO scoring work for SEO teams?
GEO (Generative Engine Optimization) scoring evaluates content for Authority, Readability, and Structure—the factors AI platforms use to select content for citations. SEO teams get specific recommendations to improve AI platform visibility, including E-E-A-T signal improvements, readability optimization, and structured data implementation. GEO scoring runs alongside traditional SEO analysis, helping teams optimize for both current and emerging search technologies.
Can I manage multiple client projects in Frase?
Yes, SEO consultants and agencies commonly use Frase to manage multiple client projects. Organize research, briefs, and optimization work by client or project. Each project maintains separate content, briefs, and optimization history. Team features allow you to collaborate with clients or team members on specific projects while keeping client work separated.
Does Frase provide keyword research data?
Yes, Frase provides keyword suggestions based on target topics and competitor analysis. The platform identifies primary keywords, semantic variations, related questions, and keyword clusters. However, Frase does not provide search volume or keyword difficulty metrics. SEO professionals typically use Frase for content-focused keyword optimization while using dedicated keyword research tools for volume and difficulty analysis.
How does Frase analyze competitor content?
Frase analyzes the top 20 ranking pages for your target keyword or topic. The platform extracts key themes, common questions, header structure, content depth, and optimization patterns. You see what topics competitors cover, how thoroughly they address each topic, and which questions they answer. This competitive intelligence informs content briefs and optimization priorities.
Can I audit existing content with Frase?
Yes, content auditing is a core SEO use case. Import existing page URLs or paste content directly into Frase. The platform analyzes SEO and GEO performance, compares your content to current top-ranking competitors, identifies gaps and opportunities, and provides specific optimization recommendations. SEO teams systematically audit content libraries to prioritize updates and measure optimization impact.
Does Frase help with schema markup?
Yes, Frase recommends schema markup types appropriate for your content, including FAQPage schema for Q&A sections, HowTo schema for instructional content, Article schema for blog posts, and other structured data types. The platform shows which schema types improve AI platform data extraction. Proper schema implementation increases rich snippet opportunities in traditional search and improves content parsing by AI platforms.
What results do SEO teams see with Frase?
SEO teams using Frase report improved search rankings for optimized content (average position improvements of 5-15 spots), increased AI platform citations, faster content optimization workflows (50-70% time savings on competitor research), and more consistent optimization quality across clients or properties. Results vary based on content quality, optimization consistency, and competitive landscape. Most teams see measurable improvements within 1-3 months.
How does Frase integrate with SEO workflows?
Frase integrates into existing SEO workflows through WordPress (plugin for direct optimization), Google Docs (add-on for team collaboration), and Chrome (extension for any CMS). Common workflows include: analyzing competitors in Frase, creating optimization briefs, optimizing content in your preferred editor with Frase guidance, publishing with SEO and GEO compliance, and tracking optimization scores over time. Choose the integration that fits your content management system.
Start Optimizing Content for SEO and AI Search
Join SEO professionals using Frase to improve rankings and adapt to AI platforms.