Frase Reviews: What Real Users Say
Thousands of content teams use Frase to research, write, optimize, and track content that ranks on Google and gets cited by AI. Here's what they have to say.
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Real results from real teams
From saving 180 hours a month to doubling conversion rates — here's how teams use Frase to transform their content operations.
“Frase has changed how our business works overnight. It has saved us HOURS of research time per month — easily 2 hours per day per content person.”
Embryo Digital, a Manchester-based agency, needed to scale content production without expanding headcount. After implementing Frase, their team eliminated manual SERP research entirely. Writers now spend their time crafting narratives instead of tabbing between competitor pages. The result: 180 hours saved per month across their content team, with every piece backed by competitive data from day one.
Read their full story →“Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client — and know it's competitive.”
Red 11 Media runs content programs for multiple clients simultaneously. Before Frase, their bottleneck was research — every post required hours of manual SERP analysis. With Frase handling research and optimization scoring, they unlocked 3-4x output per client without sacrificing quality. Their clients now receive competitive, data-backed content on a weekly cadence that consistently ranks.
Read their full story →“We're seeing more page views, longer engagement times per top-level service pages, and a much higher number of digital conversions.”
PTSMC, a physical therapy network with dozens of locations, needed a content strategy that could scale across local markets. Their content lead John Demetrius used Frase to standardize their workflow — enabling team members of any experience level to produce optimized content. The outcome: doubled conversion rates on service pages and a content operation that no longer depends on a single expert.
Read their full story →“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
Kevin Indig has led SEO at companies like Shopify, G2, and Atlassian. He sees Frase as a different breed of content tool — one that bridges the gap between SEO data and actual writing. Rather than forcing writers to think like SEOs, Frase brings competitive intelligence directly into the writing workflow. For Kevin, that writer-first approach is what separates tools that get adopted from tools that collect dust.
Why Frase is Rated 4.8/5 by 500+ Users
Content teams don't leave 4.8-star reviews because a tool looks nice. They leave them because it changes how they work. That's the pattern across hundreds of G2 and Capterra reviews for Frase: teams that were spending hours on research, struggling to scale output, or juggling multiple disconnected tools found a single platform that handled it all.
The most consistent theme in Frase reviews is time savings. Agencies like Embryo Digital report saving 180 hours per month on content research alone. Red 11 Media went from producing one blog post per week to three or four — per client — without adding team members. These aren't incremental improvements. They're workflow transformations.
What sets Frase apart from other SEO tools — according to reviewers — is the depth of the workflow. Rather than just scoring content against competitors, Frase's feature set covers the entire content lifecycle: research, brief creation, writing, optimization for both traditional SEO and AI search engines, and performance tracking. The AI Agent with 80+ skills means teams can automate repetitive tasks while maintaining quality and brand voice.
In 2026, Frase optimizes for both traditional Google rankings and AI search engines simultaneously. The GEO (Generative Engine Optimization) score helps teams create content that ChatGPT, Perplexity, Claude, and Gemini are more likely to cite — and the AI Search Tracking feature monitors your visibility across these platforms daily. For teams watching traffic shift from traditional search to AI-powered answers, this dual optimization approach is what drives the highest-rated reviews.
Reviewers also highlight how quickly teams get productive with Frase. Unlike tools that require weeks of configuration, Frase's guided onboarding and intuitive editor mean most teams produce their first optimized article within hours of signing up. The AI Agent eliminates the learning curve further — new users simply describe what they need in plain language, and the Agent handles the rest.
Enterprise teams and agencies particularly value Frase's ability to democratize content quality. As PTSMC's Content Lead John Demetrius put it, even team members with average experience can produce competitive content using Frase. That scalability is why companies ranging from startups to organizations like Coursera, Thomson Reuters, and Under Armour rely on the platform. You can explore detailed results in our customer case studies.
For teams evaluating Frase, the numbers tell the story: 4.8/5 on both G2 and Capterra, G2 Leader badges in Content Marketing and SEO Software, and a 98% recommendation rate. With plans starting at $39/month and a 7-day free trial that requires no credit card, there's no barrier to seeing why hundreds of teams leave five-star reviews.
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