Create Content That Ranks on Google and Gets Cited by AI
Research topics, create briefs, optimize content, and collaborate with your team. Built for content marketers who need SEO and GEO optimization in one platform.
Optimize for Google, Bing, ChatGPT, Perplexity, Claude, and AI search. Integrates with WordPress, Google Docs, and Chrome.
Content Marketing Challenges Frase Solves
Address common content marketing obstacles with integrated optimization tools.
Creating Content That Ranks
Research competitor content, identify ranking factors, and optimize articles for Google and AI platforms before publishing.
Scaling Content Production
Generate content briefs, outlines, and templates that writers can follow to maintain quality at scale.
Optimizing for AI Search
Use GEO scoring to ensure content meets citation standards for ChatGPT, Perplexity, Claude, and Gemini.
Collaborating with Writers
Share content briefs, provide optimization guidance, and maintain consistent content quality across team members.
Measuring Content Performance
Track SEO and GEO scores, monitor ranking changes, and identify content that needs updates or optimization.
Improving Existing Content
Audit published content, identify optimization opportunities, and update articles to improve search visibility.
Features for Content Marketing Teams
Tools designed specifically for content creation and optimization workflows.
Content Brief Generation
Create detailed content briefs with target keywords, competitor analysis, suggested headers, and optimization guidelines. Briefs provide writers with clear direction for creating SEO and GEO optimized content.
Real-time Content Optimization
See SEO and GEO scores as you write. Get recommendations for keyword usage, readability improvements, and structure optimization. Track progress toward optimization goals in real-time.
Team Collaboration
Share briefs, templates, and optimization guidelines with writers. Collaborate on content in Google Docs or WordPress. Maintain consistent quality across distributed content teams.
Faster Content Creation
Generate outlines, introductions, and draft sections using AI writing tools. Research and optimization happen in one platform, reducing time spent switching between tools.
Content Performance Tracking
Monitor how content performs in traditional search and AI platforms. Track optimization scores, identify trending topics, and measure the impact of content updates.
Topic Research
Discover content opportunities by analyzing search intent, identifying content gaps, and understanding what your audience searches for. Research covers both traditional search and AI platform queries.
Common Use Cases
How content marketers use Frase in their daily workflows.
Blog Content Strategy
Research blog topics, create content calendars, generate briefs for writers, and optimize published posts for search and AI visibility.
Pillar Page Development
Build comprehensive pillar pages optimized for search engines and AI platforms. Create topic clusters with supporting content that ranks well.
Content Audits and Updates
Audit existing content libraries, identify optimization opportunities, and systematically update content to improve rankings and AI citations.
Freelance Writer Management
Provide freelancers with detailed briefs, optimization guidelines, and brand voice standards. Review drafts for SEO and GEO compliance before publication.
Competitive Content Analysis
Analyze competitor content strategies, identify what makes their content rank, and create better-optimized alternatives for target keywords.
Content Repurposing
Transform existing content into multiple formats while maintaining SEO and GEO optimization. Update older content with current best practices.
Frequently Asked Questions
Common questions from content marketers evaluating Frase
How does Frase help content marketers?
Frase helps content marketers research topics, create content briefs, optimize articles for search engines and AI platforms, collaborate with writers, and measure content performance. The platform combines SEO research, GEO scoring, AI writing assistance, and team collaboration in one tool. Content marketers use Frase to scale content production while maintaining quality and optimization standards across their team.
Can Frase replace my SEO research tools?
Frase provides comprehensive SEO research including competitor analysis, keyword suggestions, search intent analysis, and content gap identification. Many content marketers use Frase as their primary content optimization tool. However, Frase focuses specifically on content optimization rather than technical SEO, link analysis, or rank tracking. Teams often use Frase for content creation and pair it with tools for technical SEO and backlink analysis.
How does Frase optimize content for AI platforms?
Frase uses GEO (Generative Engine Optimization) scoring to analyze content for Authority, Readability, and Structure—the factors AI platforms like ChatGPT, Perplexity, and Claude evaluate when selecting content to cite. Content marketers get specific recommendations to improve AI platform visibility, including schema markup suggestions, readability improvements, and authority signals. GEO optimization runs alongside traditional SEO optimization.
Can I use Frase with freelance writers?
Yes, content marketers commonly use Frase to brief and guide freelance writers. Create detailed content briefs with optimization requirements, share them with writers, and have writers optimize content directly in Frase. Writers can use Frase's WordPress plugin or Google Docs add-on to write optimized content without needing separate tools. Team collaboration features allow you to review and provide feedback on drafts.
Does Frase help with content briefs?
Yes, Frase automates content brief creation. The platform analyzes top-ranking competitor content for your target topic, identifies key themes and questions to cover, suggests header structure, provides keyword recommendations, and generates brief templates. Content marketers customize these briefs and share them with writers. Briefs include both SEO and GEO optimization requirements.
Can I optimize existing content with Frase?
Yes, content auditing and optimization is a core Frase use case. Import existing content URLs or paste content directly into Frase. The platform analyzes SEO and GEO performance, identifies optimization opportunities, provides specific improvement recommendations, and allows you to track optimization progress. Many content teams systematically audit and update their content library using Frase to improve rankings and AI citations.
How does Frase integrate with my content workflow?
Frase integrates with WordPress (plugin), Google Docs (add-on), and Chrome (extension), allowing teams to optimize content wherever they write. All integrations sync with your Frase account. Common workflows include: researching topics in Frase, creating briefs, writing in Google Docs with Frase optimization, and publishing directly to WordPress with the Frase plugin active. Choose the integration that fits your team's writing environment.
What results can content marketers expect from Frase?
Content marketers using Frase report faster content creation (30-50% time savings on research and briefs), improved search rankings (higher average positions for target keywords), increased AI platform citations, better content team productivity through standardized briefs, and more consistent content quality. Results depend on content volume, optimization consistency, and existing content quality. Most teams see measurable improvements within 2-3 months of consistent use.
Is Frase suitable for small content teams?
Yes, Frase works for content teams of all sizes. Solo content marketers use Frase to accelerate research and optimization. Small teams (2-5 people) use collaboration features to maintain consistency. Larger teams benefit from standardized briefs, writer management, and quality control. Pricing scales with team size. Many teams start with individual plans and upgrade as they grow.
How does Frase compare to AI writing tools?
Frase includes AI writing features but focuses on optimization rather than just content generation. While pure AI writing tools generate content, Frase combines research, optimization guidance, SEO and GEO scoring, and team collaboration. Content marketers use Frase's AI tools to accelerate specific tasks (outlines, introductions, summaries) while maintaining control over strategy, brand voice, and optimization. The platform balances AI assistance with content marketing best practices.
Start Creating Optimized Content Today
Join content marketers using Frase to improve search rankings and AI platform citations.