Built-In AI Agent

Meet Your AI Content Team

An AI content assistant built into your SEO platform. Frase researches your market, writes optimized content, generates images, builds topic clusters, atomizes your best work into every format, and tracks your visibility across Google and AI search — all through natural conversation in 100+ languages.

You set strategy. Frase handles everything else. In 100+ languages.

Natural language interface
100+ languages supported
SEO + GEO optimization
Publishes to Frase CMS, WordPress, Webflow & Sanity

No credit card required · 7-day free trial · Cancel anytime

Analyze my competitors for "content marketing ROI" and create an SEO brief with GEO optimization.
Frase
I'll research the competitive landscape and build a comprehensive brief. Here's my progress:
Analyzed 14 competitor articles — avg. 2,800 words
Discovered 31 topic gaps your competitors miss
Built SEO brief with H2-H4 outline and entity targets
Added GEO structure for AI citation readiness
Drafting introduction and first two sections...
45s
Research Time
31
Gaps Found
94
Target Score
5
Skills Used

Trusted by thousands of teams

Trusted by companies including Andela, ActiveCampaign, Asurion, Career Karma, Coursera, Deltek, Digitas, Extra Space, GitLab, Hennessey, Kraken, Merkle, Microsoft, Oracle, PTC, Sunbelt Rentals, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.

Built-In Agent or MCP Server — Your Choice

Use the full-featured agent inside Frase, or connect Frase to your favorite AI tool via MCP. Same powerful engine, different entry points.

In-App Agent

The full experience. Every capability, visual interface, built right into Frase.

Every skill — the complete set
Topic clusters & authority building
Content atomization (article → social, email, slides)
Programmatic SEO at scale
AI image generation with brand colors
Brand voice & governance enforcement
Content opportunities engine
Visual interface with live previews
or
MCP Server

Use Frase from Claude Code, Cursor, Lovable, Replit, and any MCP-compatible tool.

Core content research & writing
SEO + GEO scoring & optimization
AI visibility tracking
Site audits & competitive analysis
Publish to Frase CMS, WordPress, Webflow & Sanity
Content watchdog & auto-fix
REST API & CLI access
Works in your existing AI workflow

Capabilities Built Into the Frase Agent

These features come standard with the Frase Agent — no extra tools, no extra subscriptions.

Topic Clusters

Build topical authority with intelligent content clusters. Frase identifies cluster opportunities, suggests related topics, and organizes your content strategy around pillar pages — automatically.

  • Auto-suggest cluster themes from your content
  • Assign articles to clusters
  • Identify coverage gaps in each cluster
  • Build topical authority maps

Content Atomization

Turn one long-form article into LinkedIn posts, Twitter threads, email newsletters, and slide decks. Frase atomizes your content into every format your audience consumes.

  • One article → multiple formats
  • LinkedIn, Twitter, email, slides
  • Export as PDF, PNG, or ZIP
  • Send directly to your email

Programmatic SEO

Discover and generate programmatic page opportunities at scale. Frase finds patterns in your niche and batch-generates optimized pages — with quality gates before any page goes live.

  • Auto-discover page opportunities
  • Preview before generating
  • Batch-generate with quality checks
  • Scale to hundreds of pages

AI Image Generation

Frase analyzes your content and generates contextually relevant images — hero images, section illustrations, infographics. Uses your brand colors automatically.

  • Context-aware image suggestions
  • Brand color extraction
  • Approve or reject suggestions
  • Insert images directly into content

Brand Voice & Governance

Define your brand voice once. Frase enforces it across every piece of content — terminology rules, reference documents, style guides. Your content stays on-brand at any scale.

  • Create and manage brand voices
  • Terminology rules enforcement
  • Reference document library
  • Consistency across all content

Content Opportunities

Frase continuously scans your content performance and surfaces actionable opportunities — pages to refresh, keywords to target, gaps to fill. Then acts on them with one approval.

  • Auto-detect declining content
  • Surface untapped keywords
  • Prioritized action recommendations
  • One-click execution

Content Templates

Turn your best-performing content into repeatable blueprints. Frase extracts the structure of any article or brief into a template — sections, word counts, boilerplate blocks (headers, CTAs, disclaimers), and field defaults (tone, language, target word count). System templates come pre-loaded for common content types.

  • Extract templates from existing content
  • Define sections, word counts, and boilerplate
  • System templates for common content types
  • Apply templates to new briefs and articles

One Conversation. Complete Content Operations.

Ask Frase anything about your content strategy — it understands context and executes multi-step workflows automatically.

Frase Agent
Frase AI Agent chat interface showing content research, topic clustering, and SEO optimization in one conversation

Your AI content partner: research, write, optimize, atomize, and publish — all in one chat

Every Skill You Need. One Conversation.

Everything your team needs for content operations — Frase handles the work, you make the calls.

Research & Discovery

Frase researches your market — gaps, competitors, opportunities — so you can focus on strategy.

  • SERP analysis and search intent detection
  • Competitor content breakdown and gap analysis
  • Topic clustering and keyword grouping
  • Question mining from People Also Ask

Content Creation

Frase drafts. You refine and approve.

  • AI-powered content briefs with structure
  • Full article generation with your brand voice
  • Outline expansion and section writing
  • Meta descriptions and title tag optimization

SEO Optimization

Frase optimizes your content to rank on Google — no guesswork, no manual scoring.

  • Real-time content scoring against top results
  • Entity and topic coverage analysis
  • Internal linking recommendations
  • Technical SEO issue detection

AI Search Optimization

Frase ensures AI search engines cite your content.

  • GEO scoring for AI search visibility
  • Citation-worthy content structure
  • Entity clarity and authority signals
  • Answer-ready formatting for AI extraction

Performance Tracking

Frase monitors performance and flags what's declining before you lose rankings.

  • AI visibility tracking across platforms
  • Content decay detection and alerts
  • Ranking movement monitoring
  • ROI attribution for content

Workflow Automation

Frase chains complex workflows automatically.

  • Chain tools together automatically
  • Schedule recurring content audits
  • Batch process multiple articles
  • Custom workflow templates

Brand Governance

You define the voice. Frase enforces it everywhere.

  • Brand voice enforcement built-in
  • Style guide compliance checking
  • Forbidden phrase detection
  • Terminology consistency

Team Collaboration

Frase scales your team's output without losing quality.

  • Role-based access to tools
  • Shared prompts and templates
  • Approval workflows for content
  • Activity tracking and audit logs

One Prompt. Entire Workflows.

These aren't simple tasks — they're multi-step operations that showcase the full power of the Frase Agent.

Full-Stack Content Production
>

Research 'content marketing ROI', create a brief, write a 2,500-word article with our brand voice, generate hero and section images, score for SEO and GEO, then publish to Frase CMS

1

Researches top competitors and gaps

2

Builds a structured content brief

3

Writes the full article with your brand voice

4

Generates contextual images using your brand colors

5

Scores and optimizes for SEO + GEO

6

Publishes to Frase CMS when all gates pass

Cluster-Based Authority Building
>

Analyze my existing content, suggest topic clusters I should build, identify gaps in each cluster, then create briefs for the 10 highest-priority missing articles

1

Audits all existing content and topics

2

Identifies natural cluster themes

3

Maps content to clusters and finds gaps

4

Prioritizes gaps by search volume and difficulty

5

Creates complete briefs for top 10 missing articles

Content Atomization at Scale
>

Take my top 5 performing blog posts and atomize each into a LinkedIn post, a Twitter thread, an email newsletter section, and a slide deck — export everything as a ZIP

1

Identifies your top 5 performing posts

2

Atomizes each into 4 different formats

3

Adapts tone and structure per platform

4

Generates 20 pieces of repurposed content

5

Exports everything as a downloadable ZIP

Programmatic SEO Launch
>

Find programmatic page opportunities in our niche, preview the top 20, then batch-generate all pages that pass quality checks with unique hero images for each

1

Discovers programmatic page patterns

2

Previews content for top 20 opportunities

3

Generates pages with quality score gating

4

Creates unique AI images for each page

5

Only publishes pages above quality threshold

AI Visibility Overhaul
>

Check how our top 20 pages appear across all AI platforms, rewrite the ones that aren't being cited with GEO optimization, and set up ongoing monitoring

1

Scans top pages across up to 8 AI platforms

2

Identifies which pages are cited vs invisible

3

Rewrites uncited pages with GEO optimization

4

Scores and republishes updated content

5

Sets up ongoing monitoring for citation growth

Brand-Governed Batch Publishing
>

Use our 'Enterprise Blog' brand voice to write articles for these 15 topics. Check terminology compliance, generate images, and only publish articles that pass every quality gate

1

Loads your custom brand voice profile

2

Writes each article with voice enforcement

3

Checks terminology rules and compliance

4

Generates contextual images per article

5

Only publishes articles passing all gates

6

Flags failed articles with specific fixes

Standardize Content Across Writers
>

Extract a template from our best blog post, create a 'Company Blog Standard' template, then apply it to 10 new briefs so every writer follows the same structure

1

Extracts template from your top-performing post

2

Creates a reusable template with sections, word counts, and boilerplate CTA

3

Applies template to 10 new briefs

4

Each brief comes pre-filled with the right structure

5

Writers generate content against the template

6

Optimization scores each piece, rules check brand voice

7

Publish the ones that pass

Every use case above runs end-to-end from a single prompt inside the Frase Agent.

Speak Your Audience's Language. Literally.

Frase doesn't just translate — it thinks in your language. Ask questions in French, get strategic recommendations in French. Research German keywords, receive German content briefs. Build topic clusters for your Spanish market. Atomize content for your Japanese audience. You set the global strategy. Frase executes locally.

100+ Languages Supported

From French and German to Japanese and Arabic — research, write, cluster, atomize, and optimize in any language

Local SERP Analysis

Analyze search results from any country's Google — understand local competition and intent

Native-Quality Content

Generate content that reads like it was written by a native speaker, not translated by AI

Frase Agent
Frase Agent responding in French to a Belgian user's content request — researching, writing, and optimizing in their language

Helping a Belgian team with SEO content in French

You Ask. Frase Delivers.

From first question to published, optimized content — here's what a typical session looks like.

1

Tell Frase What You Need

Type naturally: "Research the top 10 competitors for 'project management software' and identify content gaps." Frase understands context and intent.

2

Frase Executes the Right Skills

Frase automatically selects and chains together the relevant skills. SERP analysis, competitor research, gap detection — all happening behind the scenes.

3

You Review. You Decide.

Frase presents results in your chat. Ask follow-ups: "Now create a content brief for the biggest gap you found." Frase maintains context across the entire conversation.

4

Frase Executes Complete Workflows

From brief to optimized draft: "Write the article using our brand voice, optimize for SEO and AI search, and add internal links." Frase handles the rest.

5

Track and Iterate

"Check how our new article is performing in AI search." Frase monitors visibility, identifies issues, and recommends improvements — you choose which to act on.

Built for Content & Marketing Teams Who Need Results

Content Teams

Frase handles the entire content creation workflow — from research through optimization and publication. You direct strategy and approve output.

  • Research to draft in one session
  • Brand voice automatically enforced
  • SEO + GEO optimization built-in

SEO Agencies

Scale client delivery without adding headcount. Frase handles research, content creation, and optimization for multiple clients with different brand voices.

  • Per-client brand voice profiles
  • Batch processing across accounts
  • White-label deliverables

Marketing Directors

Frase surfaces strategic insights without requiring 10 different tools. Ask questions in plain English — Frase recommends, you decide.

  • Competitive intelligence on demand
  • Content performance dashboards
  • AI search visibility tracking

Global Teams

Frase executes content strategy across markets without hiring local teams for every region. It works fluently in 100+ languages with native-quality output.

  • 100+ languages supported
  • Local SERP analysis per market
  • Cultural nuance in content

You Keep Strategy. Frase Replaces the Tool Stack.

Teams using Frase consolidate their workflows and see measurable efficiency gains.

100+

Languages supported

6

Pipeline stages

1

Conversation to learn

0

Tools to learn

Just Tell It What You Need

No commands to memorize. No interfaces to learn. Just conversation.

Find content gaps in our competitor's blog strategy

Analyzes top 20 competitors, identifies 47 untapped topics with search volume and difficulty

Write a 2000-word guide optimized for 'content marketing ROI'

Creates SEO-optimized draft with your brand voice, proper structure, and internal links

Which of our articles are losing AI search visibility?

Scans your content library, flags 12 articles with declining GEO scores, suggests fixes

Create a content calendar for Q2 based on our top-performing topics

Analyzes performance data, identifies patterns, generates 12-week publishing schedule

Audit our blog for technical SEO issues

Checks 200+ pages for meta tags, broken links, thin content, and provides prioritized fix list

What questions are people asking about 'AI marketing'?

Mines PAA, Reddit, Quora — returns 89 questions clustered by intent and search volume

Why Frase Outperforms Generic AI

vs ChatGPT & Claude

General-purpose AI tools like ChatGPT and Claude are great at writing, but they don’t have access to SEO data, competitor analysis, or your brand voice by default. Frase integrates specialized content skills, remembers your brand voice, and maintains conversation history — purpose-built for content operations.

vs Jasper & Copy.ai

Writing-focused tools generate content but typically require separate tools for keyword research, SEO optimization, and performance tracking. Frase combines these into one workflow — research through tracking — in a single conversation.

vs Traditional SEO Suites

Traditional SEO suites offer deep feature sets with dashboard-based interfaces. Frase takes a different approach — putting content operations behind natural language conversation. Ask for what you need and get results without navigating menus or learning a new interface.

Also Works From Your AI Coding Tools

Use Frase's core capabilities from Claude Code, Cursor, Windsurf, Lovable, Replit, and any MCP-compatible AI assistant. Research keywords, create briefs, optimize content, and check AI visibility — all through natural conversation in the tools your team already uses.

Explore Frase for AI Agents

Frequently Asked Questions

Frase Agent is your AI content partner. It researches topics, creates content briefs and articles, organizes topic clusters, atomizes content into multiple formats, generates AI images, runs programmatic SEO at scale, enforces brand voice governance, audits your site, tracks AI visibility across up to 8 platforms, and publishes directly to Frase CMS, WordPress, Webflow, or Sanity — all through natural language conversation.
Simply type what you want to accomplish in natural language — English, Spanish, French, German, or any of 100+ supported languages. For example: 'Research competitors for cloud backup solutions' or 'Create a brief targeting the keyword email marketing.' Frase understands context and handles complex, multi-step requests. You review and approve the results.
The In-App Agent lives inside Frase and gives you the full skill set with exclusive capabilities like topic clusters, content atomization, programmatic SEO, AI image generation, brand governance, and content opportunities — all with a visual interface. The MCP Server lets you access Frase’s core tools from external AI assistants like Claude Code, Cursor, Lovable, and Windsurf. Both are powerful — the In-App Agent has more capabilities, while MCP gives you flexibility to work from your preferred AI tool.
Yes! The Agent can analyze your existing content, identify optimization opportunities, detect decay, find cannibalization issues, and apply improvements. It integrates with Frase CMS and your connected platforms (WordPress, Webflow, Sanity) to work with your live content.
Unlike general AI assistants, the Frase Agent is purpose-built for content intelligence. It has access to SEO data, competitor analysis, AI visibility tracking, site auditing, topic clusters, content atomization, programmatic SEO, AI image generation, and direct CMS publishing. It knows your brand voice, follows your governance rules, and optimizes for both Google and AI search engines.
Yes. Frase executes complete workflows while keeping you informed. For actions like publishing, deleting content, or batch-generating programmatic pages, it asks for your confirmation. You define the rules. Frase enforces them.
The Agent monitors your brand visibility across up to 8 major AI platforms: ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Copilot, Grok, and DeepSeek. It tracks mentions, analyzes sentiment, compares against competitors, and alerts you to changes.
The 7-day free trial includes full access to Frase Agent and all skills — including topic clusters, content atomization, programmatic SEO, AI image generation, and brand governance. Frase researches topics, creates content, runs audits, and tracks AI visibility for you. No credit card required to start.

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