An AI SEO agent that does the work for you
Ask the Frase Agent in plain language and it gets the job done. Frase researches the topic, drafts the page in your brand voice, scores it for search, and lines up the publish. You direct the work and approve what ships.
Trusted by content and SEO teams at
You hold the controls
Frase does the work. You decide what goes live
The Frase Agent can research, draft, score, and prepare a page to publish, but it never ships on its own. Every content type starts in review, and Frase only earns more autonomy when you grant it. You can let Frase auto-publish a type once you trust its approval rate, or keep every page under manual review for good.
- Every content type starts in review. Nothing publishes until you say so
- Turn on auto-publish per type once you trust the approval rate, or never
- Set a guardrail and Frase pauses itself if quality slips below it
Consistently clears your bar. Now publishing on its own to FraseCMS.
Auto-publish: onEvery type starts in review. Nothing publishes on its own until you say so.
Part of the loop
A point tool hands you one stage and leaves the rest to you. The Frase Agent moves a topic through every stage in one conversation, from the first research request to a page that is ready to publish, so the work does not stall between tabs.
Create
Frase researches the query, then drafts the page and its images in your brand voice.
You are herePublish
Frase prepares the page and, on your approval, sends it to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Optimize
Frase scores the draft for SEO and GEO and names the specific gaps to close.
Fix
Content Guard watches published pages for ranking decay and proposes the fix for your approval.
What you can ask Frase to do
A content team you brief in plain language
You type what you need and Frase carries it out. Research, briefs, drafts, scores, clusters, social repurposing, and the publish all happen in the same chat, so the work that used to span a stack of tools happens in one conversation, in any of the 70+ languages Frase supports.
Takes direction in plain language
Tell Frase what you want in a sentence and it plans the steps and runs them. No menus to learn, no syntax to memorize. Ask a follow-up and Frase keeps the context.
Researches the topic before it writes
Frase pulls the pages already ranking for your query, surfaces the topics and questions they cover, and finds the gaps your page can win, so the draft starts from real search data.
Drafts in your brand voice
Frase writes the brief, the outline, and the full draft sounding like your team, following the terminology rules and reference docs you set. You edit and approve.
Scores the draft and names the fixes
Frase gives the page a clear SEO and GEO score and lists the specific changes that would raise it. You pick which suggestions to apply before it ships.
Chains a whole workflow from one request
Ask Frase to research a topic, build a cluster, draft the articles, and prepare them to publish, and it runs the steps in order, checking in with you at the moments that matter.
Works in 70+ languages
Frase researches, writes, and responds in 70+ languages with native tone, not machine translation, so a team publishing beyond English briefs Frase the same way it does at home.
Stop stitching point tools
Stop running the workflow by hand
Producing one page usually means a research tab, a writing doc, a scoring tool, and a CMS, with you carrying the work between them. The Frase Agent runs that hand-off for you and checks in when a decision is yours to make.
The fragmented way
- Open a research tool, copy the findings into a doc, and rebuild the brief by hand.
- Draft in one app, paste into another to find the score, then guess which fixes matter.
- Repeat every step yourself for the next ten articles in the cluster.
- Push the finished page to your CMS in yet another tab once it is done.
The Frase way
- Frase researches the query and writes the brief in the same chat, ready to draft from.
- Frase drafts, scores, and names the specific gaps to close, all in one pass.
- Frase chains the cluster from one request and produces each draft in order.
- Frase prepares the page and, on your approval, publishes it to your CMS without a tab switch.
Proof
Teams brief Frase the way they would a senior writer
“The MCP is so easy to use and is a game changer because it brings insights directly into my workflow without needing to toggle between tabs.”
“I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.”
What you get in the trial
Brief Frase on a real topic in your first session
Start a trial and ask the Frase Agent to research a topic you actually care about. It pulls the top results, builds the brief, drafts the page in your voice, and hands you a scored draft with a list of what to improve. You will have a real, optimized draft in hand before the trial is over, and you will have approved every step that got it there.
Plans start at $39/mo billed yearly, and the Frase Agent is included on every plan. Run more content, add seats, or buy audit credits as your team grows.
7-day free trial. No credit card.
Questions about the Frase Agent
What can I ask the Frase Agent to do?
You can ask Frase to research a topic, analyze competitors, build a content brief, draft and rewrite articles in your brand voice, score a page for SEO and GEO, organize topic clusters, repurpose an article into social posts, run a site audit, track your AI visibility, and prepare a page to publish to your CMS, all through natural conversation. Frase plans the steps and runs them, then reports back.
Does the Frase Agent publish on its own?
Not unless you turn that on. By default the agent prepares the page and asks you to confirm before it publishes or deletes anything, so you approve every change that affects your site. Once you trust how a content type performs, you can switch on auto-publish for just that type, and you can set a quality guardrail that pauses it automatically if approval rates slip.
How is this different from ChatGPT or Claude?
General assistants are great at writing, but they don't have your SEO data, your competitor analysis, or your brand voice by default, and they can't publish to your site. The Frase Agent knows your sites, your content, and your brand rules, scores pages against what's ranking, and prepares the publish. You can also reach Frase's core tools from Claude, Cursor, and other AI tools through the MCP server.
Will it follow my brand voice and terminology?
Yes. You define a brand voice, terminology rules, and reference documents once, and Frase applies them to every draft it writes. It flags terms you've asked it to avoid and pulls context from your style guides, so the output reads like your team across writers and topics.
Where does the Frase Agent publish content?
Frase publishes directly to WordPress, Webflow, Sanity, and Wix, and can host the page on FraseCMS if you don't run a CMS of your own. Every publish waits for your confirmation unless you've opted that content type into auto-publish.
Does the Frase Agent work in languages other than English?
Yes. The agent researches, writes, and responds in 70+ languages, including Spanish, German, French, Portuguese, Italian, Japanese, and more, with native tone rather than literal translation. Ask in your language and Frase answers in it.
How many languages does Frase support?
Frase supports more than 70 languages and locale variants, including Spanish, German, French, Portuguese, Italian, Dutch, and Japanese. You can research, write, and optimize with the same guidance in each, with content written natively in the target language rather than translated.
Can the agent track how AI search engines mention my brand?
Yes. Ask Frase to track how AI engines like ChatGPT, Perplexity, Claude, and Gemini answer questions about your brand, and it monitors those answers and alerts you when your visibility changes. AI Visibility monitors and alerts; the fixing is a separate step you direct in the editor.
Put a content team in your chat
Start free, brief the Frase Agent on a real topic, and watch it research, draft, and score the page while you stay in control of what ships. See your first optimized draft today.
7-day free trial. No credit card.