The Frase agent

Instead of another SEO to-do list, Frase gets you ranked and cited

You already know what needs doing. What you do not have is anyone to do it. Frase is an AI SEO agent: it researches the topic, writes the page in your voice, checks it against what is winning on Google and what AI engines are quoting, publishes it, and comes back when the page starts to slide. You say yes or no.

7-day free trial. No credit card. Rated 4.8/5 on G2.

What that looks like on a Tuesday

Ask for one piece of this, or hand over the whole run and go do something else.

It sees what you are up against

You hand it a topic. It goes and reads the pages winning that search today, and the answers AI engines are quoting, then tells you what yours has to cover to stand a chance.

It writes the brief

Every gap turns into a brief a person can actually work from: the questions to answer, the subtopics to hit, the sources worth citing.

It drafts the page

In your voice, from the research it just did. Not a generic post with your keyword sprinkled through it.

It shows its work

Two scores move while you edit. One for what ranks on Google, one for what gets quoted by AI. You can see what is still missing before you publish.

It ships

One click to WordPress, Webflow, Wix, Sanity, or FraseCMS. No copy-paste, no reformatting, no losing the images.

It comes back later

Months on, when the page starts sliding, Frase works out why and drafts the fix. You get a change to approve, not an alert to worry about.

Wherever you already work

In Frase

Open it and ask. Nothing to install, nothing to connect, no developer required.

In Claude, Cursor, or any MCP client

Frase is in the Claude connector directory: search for it, click Connect, sign in. Other clients point at the hosted server. See the setup.

https://next.frase.io/api/mcp

In your terminal or your own code

Run the same work from your terminal, or on a schedule overnight, or build it into your own product. Keys are in your settings on every plan, including the free trial.

npx @frase/cli

Nobody hands over the keys on day one

So Frase starts the way a good new hire does. It drafts, and it waits. Every publish, every fix, every change to a live page comes to you first. Once it has earned some trust, let it handle the small stuff on its own and keep the big calls in your queue. Move that line whenever you want, in either direction.

Proof

Proof you can check yourself.

You are about to connect something to your content system. Nobody should take a marketing page’s word on that. So here are three things a stranger can check in about thirty seconds, with no account.

A package you can install right now

Both the connector and the command-line tool are published openly, under the Frase name, for anyone to inspect before they install anything.

Written setup for the client you already use

Setup is written out for each assistant Frase supports, naming the exact file to change. No guesswork, and nothing hidden behind a sales call.

A connect path you can inspect

Connecting is the same sign-in you already know: your assistant asks for access, you approve it in your browser, and it is done. No keys to copy, nothing to paste.

The MCP is so easy to use and is a game changer because it brings insights directly into my workflow without needing to toggle between tabs.
Fe G.Growth Marketing Lead · Verified G2 Review

Questions people ask

What is an AI SEO agent?

An AI SEO agent is software that carries out SEO work rather than reporting on it. Instead of handing you a list of keywords and issues to act on, it researches what ranks, drafts the page, scores it against the competition, publishes it to your CMS, and keeps watching after publish. Frase runs all six of those stages, and you decide how much of it happens without you.

What tools automate an AI content pipeline from research to publishing?

Frase automates the pipeline end to end: research a query, generate a brief, draft the page in your brand voice, score it for Google and for AI citation, publish it to WordPress, Webflow, Wix, Sanity, or FraseCMS, then monitor the live page and draft repairs when rankings slip. You can run it inside the Frase app, from your AI assistant over MCP, from your terminal with the CLI, or from your own code over the API.

Can an AI agent publish content to my CMS?

Yes. Frase publishes finished, scored pages to WordPress, Webflow, Wix, Sanity, and FraseCMS, and the same publishing tools are available to an agent connected over MCP. Publishing waits for your approval by default. If you would rather it ship low-risk changes on its own, that is a setting you turn on, not the default behavior.

How is an AI SEO agent different from an SEO tool?

A tool gives you data and leaves the work to you. An agent does the work and gives you the result to approve. The practical test is what you hold at the end of an hour: with a tool, a report and a to-do list; with an agent, a researched, scored, published page and a plan for the next one.

Which AI assistants can run Frase?

Frase is listed in the Claude connector directory, so you can connect it from Claude in a couple of clicks. Cursor, Windsurf, and other assistants connect to the same address, and if your team would rather run it on your own machines, you can.

Do I need to be technical to use it?

No. The agent runs inside the Frase app with no setup at all. The other ways in exist for teams who would rather drive it from the tools they already work in, and connecting through the Claude directory takes a couple of clicks and no code.

Give it one topic and see

Pick something your buyers actually search for. In one sitting you get the research, the brief, and a draft worth editing. Compare that to what your current tool would have handed you.

7 days free. No credit card. Yearly plans save 20%.

AI SEO Agent That Researches, Writes, and Publishes | Frase