Find the backlinks your competitors have that you don't
Frase scans the domains linking to your competitors and not to you, scores each one on authority, topic fit, and spam risk, and drafts the outreach email for every prospect worth contacting. You start from a ranked list and a written first draft — and because the pages that link to you are what AI search reads when it tells your story, every link you win is that story told your way.
- 4.8/5 · 600+ reviews on G2 & Capterra
- 7-day free trial
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Trusted by brands and marketers of all sizes
Every prospect scored, the first email already drafted
A scan returns the domains that link to your competitors but skip you, then Frase does the sorting a link builder would do by hand: it scores each domain on how many competitors it links to, its authority, how closely its topic matches your site, and its spam risk. The prospects worth an email rise to the top, and each one arrives with a drafted message you can edit and send from your own inbox.
- Prospects scored 0–100, so the list opens on the link most worth earning
- A drafted outreach email per prospect, plus any contact details Frase finds
- Domains already linking to several of your competitors surface first
A backlink used to be a vote. Now it’s also a quote.
AI engines like ChatGPT, Perplexity, and Gemini read the pages that link to you: the anchor text, the sentences around it, the way each source describes what you do. When someone asks about your brand, that is the story they retell. Every link you earn is a line in the story AI search tells — which makes backlink work narrative work: winning the link, and getting your story told right in it.
The authority leg of the loop
When a page slips, the cause is one of three things: the content decayed, an authority gap opened, or AI engines stopped citing you. Frase diagnoses all three and drafts a fix for each. This is the authority leg — the links you earn and the story those sources tell; Content Guard covers decay and AI Visibility covers citations.
See the whole platform
Listen
Frase Answers captures the questions your visitors actually ask.
Create
You are hereFrase scans the backlink gap, scores the prospects, and drafts the outreach.
Optimize
Score that page for Google and AI search, so the links you earn point at a page that deserves them.
Publish
Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Monitor & Fix
Content Guard watches the content for decay while the monthly scan watches your referring domains.
- Then round again, with Frase running it
From competitor gap to drafted outreach in one scan
A scan reads your competitors' backlink profiles against yours, then turns the difference into work you can act on: scored prospects, the pages earning links in your topic, and a drafted email for every domain worth contacting.
Scans the competitor gap
Frase pulls the referring domains behind each competitor you track and shows the ones linking to them but not to you, so prospecting starts from links you have real evidence you can earn.
Scores every prospect
Each domain gets a 0–100 score from the signals a link builder weighs: how many of your competitors it links to, its authority, how well its topic fits your site, and its spam risk.
Shows what earns links in your topic
Frase classifies your competitors' most-linked pages by format, from statistics roundups to guides to free tools, so you see the shape of content that attracts links before you invest in your next asset.
Drafts the outreach for you to send
Every prospect comes with a drafted email written for that domain by Frase, which knows your brand — so the ask hands the source your story in your words, not just a request for a link. You edit the draft, send it from your own inbox, and track each prospect from contacted to won.
Monitors your referring domains
Each monthly scan re-checks the domains linking to you. When a link disappears, Frase marks the domain lost and dates it, so you see what went missing and can decide what to win back.
Finds mentions of you that don't link
An unlinked mention passes no authority, but AI engines read it just the same. Frase surfaces the pages already telling your story without linking to you, plus domains linking to complementary products your audience uses — prospects worth a link, and worth getting the story right.
A prospect list you can act on, not homework to finish
A backlink database hands you rows to filter, spreadsheets to build, and emails to write from scratch. Frase hands you the work already started. Keep the index tool you trust if you rely on one, and see how Frase compares to Ahrefs and Semrush.
| The fragmented way | With Frase |
|---|---|
| Export thousands of referring domains, then filter by hand for the ones worth an email. | Frase scores every prospect on authority, topic fit, and spam risk, and ranks the list for you. |
| Cross-reference competitor backlink profiles in a spreadsheet to work out the gap. | Frase shows the domains linking to your competitors and not to you, straight from the scan. |
| Write every outreach email from a blank page. | Frase drafts an email for each prospect. You edit it and send it from your own inbox. |
| Notice a lost backlink months later, if you notice at all. | Frase re-checks your referring domains every month and dates every loss. |
See what earns links before you build your next asset
- Statistics roundup214 linking domainsone competitor page
- Definitive guide96 linking domainstwo competitor pages
- Free calculator61 linking domainsone competitor page
The link-magnet view classifies your competitors’ most-linked pages by content format and counts the domains linking to each. Editorial formats hand off to a Frase brief, so the next asset you write is the kind your topic already rewards with links.
Frequently Asked Questions
What is a backlink gap analysis?
Where does Frase get its backlink data?
How does Frase score link-building prospects?
Does Frase send the outreach emails for me?
Does Frase build or buy links for me?
How do I know when I lose a backlink?
Does this replace my backlink index tool?
What can I get done in the free trial?
Start earning the links your competitors already have
Start a trial, add your competitors, and run the scan. Before the week is out you have the gap mapped, every prospect scored, and outreach drafts ready to edit. Not a promise of new links in seven days, but a link-building pipeline you would otherwise have spent the week assembling by hand.
- 7-day free trial
- No credit card
Plans start at $39/mo billed yearly, and backlink research runs on every plan, alongside the research, the writer, and live scoring. Each site gets a full scan every 30 days; add seats or audit credits as your team grows.