Frase Content Guard: Auto-Fix Decaying Content and Re-Publish to Your CMS
Content Guard is the closed-loop layer of Frase that monitors guarded articles, diagnoses ranking and citation decay, applies optimization fixes under your safety policy, and pushes the new draft back to WordPress, Sanity, Webflow, Wix, or FraseCMS without you opening the editor.
Most platforms monitor. Frase monitors and fixes.
Trusted by companies including Andela, ActiveCampaign, Career Karma, Coursera, Digitas, Extra Space, GitLab, Hennessey, Merkle, Oracle, PTC, Sunbelt Rentals, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.
Every other GEO tool stops at the alert. Frase generates the fix, applies it under your policy, and re-publishes the new draft to WordPress, Sanity, Webflow, Wix, or FraseCMS — so optimization compounds without weekly manual work.
How the Closed Loop Works
Four phases. One pipeline. No second tool to keep in sync.
Monitor
Toggle any article into the guarded set from inside the editor. Frase tracks the post's health score, ranking position, and citation signals on a weekly cadence — no setup beyond the toggle.
Diagnose
Search Console enrichment plus per-page audit deltas populate a 0–100 health score and a status label. When traffic, ranking, or AI citations slip, the post is flagged before it disappears from search.
Apply
Suggestions are typed by risk: meta improvements (low), internal-link, heading, and FAQ updates (medium), section additions (high), and statistic edits (always blocked). Frase auto-applies only what your policy allows above your confidence threshold.
Re-publish
Approved fixes ship as a new draft to the source CMS through the provider connection. WordPress, Sanity, Webflow, Wix, and FraseCMS all receive the updated content with a clean diff your editor can review.
What Content Guard Can Do
Six capabilities that turn ongoing optimization into infrastructure.
Risk-tiered auto-apply
Each suggestion is classified low, medium, or high risk. Statistic updates are always blocked. You choose which tiers run automatically and which require human approval — defaults are conservative.
Confidence threshold control
Auto-apply only triggers above your confidence threshold (default 80%). Lower thresholds mean more autonomous fixes, higher thresholds keep the loop tight. The threshold is per-org, not per-post.
Suggestion lifecycle states
Every suggestion moves through pending, analyzing, ready, auto-applying, and applied. Auto-applied changes enter a reviewable state so an editor can roll back without leaving the dashboard.
Per-article guarded toggle
You decide which posts join the guarded set. Old cornerstone posts, recent launches, client retainer pieces — guard the work that earns revenue, leave the rest alone.
Multi-CMS provider support
Connect WordPress, Sanity, Webflow, Wix, or publish through Frase's own hosted CMS. The provider factory routes the re-publish step to the right destination based on the article's origin.
Runs alongside the audit loop
Content Guard reads from the same audit and rescore engine that powers in-app SEO, GEO, AEO, and E-E-A-T scoring. One signal pipeline, one set of fixes, no second tool to keep in sync.
Guarded Article Limits by Plan
Pick the tier that matches the size of your active content portfolio.
Starter
$49/mo
3 monitored articles
Solo operators and one-site teams.
Professional
$129/mo
15 monitored articles
Small content teams with 1–5 active properties.
Scale
$299/mo
50 monitored articles
Agencies and content programs running 5–10 client domains.
Enterprise
Custom
Unlimited monitored articles
Multi-brand portfolios, white-label client portals, SSO.
Monitoring decides what to guard. Guard fixes it.
Content Monitoring shows every post in your CMS with a live health score, so you can see what's healthy, what's decaying, and what's urgent across your portfolio. The most-at-risk posts move into the guarded set, and Content Guard runs the closed-loop fix on them. One diagnostic surface, one action surface, one pipeline.
Explore Content MonitoringNeed unlimited monitored articles and white-label reports?
Enterprise unlocks unlimited monitored articles, branded client portals on a custom domain (CNAME-verified to portal.frase.io), white-label PDF reports, custom from-name and reply-to email, SSO, and a dedicated CSM. Built for agencies and multi-brand portfolios that need their brand on every deliverable. See Frase for Agencies for the full agency playbook.
Talk to Sales →Frequently Asked Questions
Common questions from teams evaluating Content Guard. Read the GEO pillar for the full context on AI search optimization.
What is Frase Content Guard?
Content Guard is the auto-fix layer of Frase. It watches the articles you mark as guarded, detects ranking and citation decay, generates optimization suggestions, applies the safe ones according to your policy, and re-publishes a new draft to your CMS. Most platforms tell you a post is decaying — Frase fixes it.
Which CMS providers does Content Guard re-publish to?
WordPress, Sanity, Webflow, Wix, and Frase's own hosted CMS. Provider connections live at the org level, and each article is re-published to its source. If you write inside Frase and host on FraseCMS, the loop runs end to end without an external connection.
How does the safety policy work?
Suggestions are classified into risk tiers. Meta improvements are low risk, internal-link, heading, and FAQ updates are medium risk, section additions are high risk, and statistic updates are always blocked from auto-apply. You pick which tiers Frase runs automatically and set a confidence threshold (default 80%). Anything below the threshold queues for human review.
Can I review changes before they go live?
Yes. Auto-applied suggestions enter a reviewable state with a clean diff. You can approve, edit, or roll back from the dashboard. Teams that want every change reviewed can set the policy to suggest-only — the loop still runs, but nothing publishes without a human click.
How many articles can I guard?
Starter covers 3 monitored articles, Professional covers 15, Scale covers 50, and Enterprise is unlimited. Articles outside the guarded set still appear in your monitoring inventory — they just don't trigger the auto-fix loop. See the pricing page for the full plan ladder.
How is Content Guard different from Content Monitoring?
Content Monitoring is the diagnostic layer — it shows every post in your CMS with a live health score so you know what's healthy, decaying, or urgent. Content Guard is the action layer — it takes the posts you've marked as guarded and runs the closed-loop fix. Most teams use Monitoring to decide which posts to guard.
Does Content Guard work with the rest of Frase?
Yes. Guard reads from the same scoring engine that powers in-app SEO, GEO, AEO, and E-E-A-T scores, the same audit loop you run on demand, and the same Search Console connection. Nothing is duplicated, nothing has to stay in sync, and one fix improves every score in parallel.
What's the rollout pattern most teams use?
Start with the suggest-only policy and 5–10 guarded articles. Watch the loop for two weeks to calibrate the suggestions to your voice. Then enable auto-apply on low-risk suggestions and move higher-tier work to scheduled human review. By month two, most teams are running 30–50 articles with mixed auto and review modes.
Stop chasing decay. Let the loop close itself.
Connect a CMS, guard your top posts, set the policy. Frase handles the rest.