Build topical authority cluster by cluster
Frase maps your pillar pages and the supporting content around them, shows which subtopics you still owe a reader, and turns each gap into a brief you can draft. One topic, covered end to end, instead of a pile of unconnected posts.
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See the gaps before a reader does
Frase shows what your topic still has to cover
A cluster is only as strong as the subtopics it answers. Frase reads the results already ranking for the topic, names the questions and sections your coverage is missing, and turns each one into a brief you can write. The map keeps every pillar and supporting page in view, so you build depth on purpose instead of by accident.
- Frase names the missing subtopics, drawn from what is already ranking
- Each gap becomes a brief you can draft in the same workspace
- You choose what to act on. Nothing changes in your plan without you
Part of the loop
The topic you map, the pages you write, and the scores you optimize against all live together, so building a cluster stays organized instead of scattering across a planning app, a doc, and a tracker.
Create
Frase researches the topic, maps the cluster, and drafts each piece in your brand voice.
You are herePublish
One click sends a finished page live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Optimize
Frase scores each page for SEO and GEO and shows what to improve before you ship.
Fix
Content Guard watches for ranking decay later and proposes the fix for your approval.
What Frase does
Everything it takes to cover a topic, not just a keyword
Frase keeps the pillar, the supporting pages, the briefs, and the gaps in one map, so the work of building a cluster happens in a single place instead of a spreadsheet and a stack of tabs.
Maps your whole topic at a glance
Frase draws your clusters as a visual map: the pillar page at the center, supporting content and briefs around it, and anything still unclustered set aside. You see the shape of your coverage in one view.
Names the pillar and the supporting cast
Pick the page that anchors a topic and Frase treats it as the pillar, then organizes the supporting content that links into it. The hierarchy is explicit, so the structure reads the way Google and readers expect.
Finds the subtopics you are missing
Frase reads the results ranking for your topic and surfaces the questions and sections your cluster has not answered yet, so you fill real gaps instead of guessing at what to write next.
Turns a gap into a brief you can draft
Click a missing subtopic and Frase builds a brief from it, ready to research and write in the same workspace. New pieces land in the cluster they belong to.
Suggests where each piece fits
When you add content or a brief, Frase matches its topic and keywords against your existing clusters and suggests the best home, with the reason. You accept or send it elsewhere.
Works in your market's language
Plan, research, and write cluster content in 70+ languages, so a team building authority beyond English does it the same way it does at home.
Stop stitching point tools
A connected topic, not a folder of loose posts
Most teams plan clusters in a spreadsheet, write in a doc, and hope the internal links and gaps sort themselves out. Frase keeps the plan, the pages, and the gaps in one map that stays current as you publish.
The fragmented way
- Sketch the cluster in a spreadsheet that goes stale the day after you build it.
- Guess which subtopics you are missing, or comb competitor sites by hand.
- Find a gap, then start a brief from scratch in a different tool.
- Sort new posts into topics by hand and lose track of what links to what.
The Frase way
- Frase keeps a live map of your pillars, supporting pages, and briefs as you publish.
- Frase reads what is ranking and names the gaps your cluster still has to fill.
- Frase turns a gap straight into a brief you draft in the same workspace.
- Frase suggests the right cluster for each new piece, with the reason, for you to confirm.
Proof
Teams build topical depth that earns rankings with Frase
“What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.”
“I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.”
What you get in the trial
Map a real topic in your first session
Start a trial, point Frase at a topic you want to own, and watch it map the cluster, surface the subtopics you are missing, and stand up the briefs to fill them. You will leave with a plan you can write against, not a ranking miracle in two weeks but a clear path to covering a topic the way the top results already do.
Plans start at $39/mo billed yearly. Every plan includes the cluster map, the research, and the writer. Run more content or add seats and audit credits as your team grows.
7-day free trial. No credit card.
Questions about topic clusters
What is a topic cluster?
A topic cluster is a pillar page covering a broad subject plus the supporting pages that answer its subtopics, all linked together. Covering a topic this thoroughly signals depth to Google and to readers, and it helps the whole group rank rather than a single page fighting alone. Frase gives you a map to plan and build that structure on purpose.
Does Frase build my clusters automatically?
Frase proposes, you decide. When you add a piece of content or a brief, Frase matches its topic and keywords against your existing clusters and suggests where it fits, with the reason. You accept the suggestion, pick a different cluster, or leave it unclustered. Nothing is reorganized without your say-so, and the bulk organizer even previews its moves before applying any.
How does Frase find content gaps in a cluster?
Frase reads the results already ranking for your topic and surfaces the questions and subtopics your cluster has not covered yet. Those gaps show up as opportunities you can turn into a brief in one click, so you fill the holes that matter instead of guessing what to write next.
Can I see how my content is connected?
Yes. The cluster map is a visual view of your pillars, supporting content, briefs, and anything still unclustered. You can see the shape of each topic at a glance and tell which pieces anchor a cluster and which support it.
How do I create content to fill a gap?
Click a missing subtopic and Frase builds a brief from it, then you research and write the page in the same workspace, in your brand voice. The new piece lands in the cluster it belongs to, so the structure stays intact as you publish.
Does cluster content help my pages get cited by AI search?
Thorough topic coverage helps with both Google and AI search. As you write each piece, Frase shows a GEO score alongside the SEO score, so you can see how the page reads to AI engines like ChatGPT, Perplexity, and Gemini. See GEO content optimization for the full picture on getting cited.
Does Frase work in languages other than English?
Yes. You can plan clusters, research, and write content in more than 70 languages, so teams building authority in German, French, Spanish, Portuguese, and beyond use Frase the same way they do in English.
Stop writing posts. Start owning topics.
Run a topic through Frase, map the cluster, and see the gaps you still have to fill. Start free and build your first cluster today.
7-day free trial. No credit card.