Frase
Topic Clusters

Build Topical Authority Systematically

Organize your content into strategic topic clusters. Build pillar pages, plan supporting content, and create internal linking structures that establish you as the authority in your niche.

The Frase Agent helps you build, organize, and fill gaps in your clusters automatically.

Pillar & supporting content
Intelligent internal linking
Visual cluster mapping

7-day free trial • No credit card required • Unlimited clusters

Frase Topic Clusters dashboard showing content organization with cluster statistics, pillar pages, and supporting content grouped by topic for SEO strategy

Organize content into strategic topic clusters for better SEO rankings

Content teams building topical authority with Frase

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Digitas logo
Extra Space logo
FindLaw logo
GitLab logo
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Kraken logo
Merkle logo
Microsoft logo
Oracle logo
PTC logo
Talkspace logo
Thermo Fisher logo
Thomson Reuters logo
Toptal logo
Under Armour logo

Why Topic Clusters Work

Google rewards comprehensive topic coverage with better rankings

3x
More internal links
Structured clusters naturally create more linking opportunities
40%
Better rankings
Google rewards comprehensive topic coverage
2x
Faster indexing
Connected content gets crawled and indexed faster
50%
Less cannibalization
Clear hierarchy prevents pages competing with each other

Everything You Need for Cluster Strategy

Plan, organize, and grow your topic clusters with intelligent tools

Pillar & Supporting Content
Organize content into pillar pages with supporting articles that comprehensively cover your topics.
  • Define pillar topics
  • Map supporting content
  • Visualize content hierarchy
  • Identify coverage gaps
Internal Linking Strategy
Get intelligent recommendations for internal links that strengthen your cluster and pass authority.
  • Auto-suggest internal links
  • Identify orphaned content
  • Optimize link equity flow
  • Track linking implementation
Gap Analysis
Discover what's missing from your topic coverage and get suggestions for new content to create.
  • Find content gaps
  • Competitor cluster analysis
  • Keyword opportunity mapping
  • Priority scoring by impact
Visual Cluster Map
See your entire content structure as an interactive visual map showing connections and hierarchy.
  • Interactive visualization
  • Drag-and-drop organization
  • Connection strength indicators
  • Export cluster diagrams
Authority Tracking
Monitor how your topical authority grows as you build out clusters and earn rankings.
  • Track cluster performance
  • Measure authority growth
  • Benchmark vs competitors
  • Identify winning clusters
Agent Integration
Ask the Frase Agent to suggest clusters, assign content, or create new supporting articles.
  • Natural language commands
  • Auto-cluster suggestions
  • Content assignment automation
  • Gap-filling content creation

Build Your Clusters in 4 Steps

From scattered content to strategic topic authority

1

Import Your Content

Connect your site and let Frase analyze your existing content. We identify potential clusters automatically based on topic similarity.

2

Define Your Pillars

Choose your pillar pages or let the Agent suggest them based on your best-performing content and keyword targets.

3

Organize Clusters

Assign supporting content to each pillar. The visual map shows your content hierarchy and internal linking structure.

4

Fill the Gaps

Frase identifies missing content in each cluster. Create new supporting articles directly from gap recommendations.

FAQ

Frequently Asked Questions

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Ready to Build Your Topical Authority?

Start organizing your content into strategic clusters. The Frase Agent helps you plan, build, and fill gaps automatically.

No credit card required
7-day free trial
Unlimited clusters