An AI answer engine for your own site
Frase Answers sits on your site and answers visitors from your own content, with citations back to your pages. Every question it fields gets captured in the visitor's own words, so you stop guessing what people want and start seeing it.
Trusted by content and SEO teams at
Beyond your own site
See what your whole industry is asking, not just your visitors.
Frase Answers fields the questions on your own pages, then widens the lens: it shows the questions trending across teams in your industry on Frase, ranked gaps-first. You see the demand you'd never catch from your own traffic alone, and one click turns a gap into a content brief.
- Questions trending across teams in your industry, gaps surfaced first
- An anonymized cohort of your industry — the insights you need, never named companies
- Add any gap to your signals and Frase drafts the page
Trending across Sales & CRM SaaS teams on Frase — not just your own visitors.
- How do CRMs handle AI note-taking on sales calls? No page yetasks +118% RisingDrops a brief into your content signals. Add to my signals
- Best CRM for a fully-remote sales team No page yetasks +64% RisingDrops a brief into your content signals. Add to my signals
- Migrating off a spreadsheet to a real pipeline You cover thisasks holding steady Steady
Frase shows the gaps first: the questions your industry keeps asking that your pages don’t answer yet. Identities and counts stay private.
Part of the loop
The questions your visitors ask are the cleanest demand data you have. Frase Answers captures them and feeds them into the loop, so the next page you write is one people already asked for.
Listen
Frase Answers captures the real questions your visitors ask.
You are hereCreate
Frase researches a captured question, then drafts the page in your brand voice.
Optimize
Frase scores the page for SEO and GEO before it ships.
Fix
Content Guard watches for ranking decay and proposes the fix for your approval.
What Frase Answers does
An answer engine and a demand sensor in one
Frase Answers helps the visitor in front of you and helps the writer behind you. It answers the question now, remembers it so your content can answer it for everyone next, and widens the lens to what teams across your industry are asking too.
Answers visitors in plain language
Frase Answers reads from your published pages and responds to a visitor's question conversationally, so people get a direct answer instead of a search box and a list of links.
Cites your own pages
Every answer links back to the page it came from, so visitors can read the full source and you keep the trust of an answer that's grounded in your real content, not a guess.
Captures first-party demand
Frase logs every question a visitor actually typed, in their own words, so you get a demand signal that's cleaner than keyword-tool guesses or scraped engine data.
Turns demand into the next page
Frase clusters repeated questions into content signals with a count and a suggested title, so a gap your visitors keep hitting becomes the brief your writer opens next.
Shows what your industry is asking
Beyond your own visitors, Frase surfaces the questions trending across teams in your industry on Frase, ranked gaps-first, so you can write for demand you'd never catch from your own traffic. It's an anonymized cohort of your industry — the insights you need, never named companies.
Benchmarks you against teams like yours
Frase shows the peer-median outcome — how teams in your industry tend to rank and get mentioned by AI — beside yours, so you can see where you stand. It's what's observed across teams who acted, not a guarantee, and identities stay private.
Reads from the content you already have
Frase Answers works from your existing pages, so it gets more useful as you publish, and there's no separate knowledge base to build or keep in sync by hand.
Free to start on your site
There's a free Answers tier for your site, with a paid add-on when your conversation volume grows, so you can put the front door on your pages and see what visitors ask before you commit.
Stop stitching point tools
A chatbot answers and forgets. Frase Answers answers and learns.
A bolted-on chatbot helps the visitor in front of it and loses everything the moment they leave. Frase Answers keeps the question and turns it into content, so every conversation makes your site better at answering the next one.
The fragmented way
- A chatbot answers from a separate knowledge base you have to build and maintain.
- Questions disappear once the chat closes, so you never learn what people wanted.
- You guess at the next blog post from keyword tools and scraped data.
- The chatbot and your content workflow live in two unconnected tools.
The Frase way
- Frase Answers reads from the pages you already publish, and improves as you write more.
- Frase captures every question in the visitor's own words as first-party demand.
- Frase clusters real visitor questions into a ranked list of pages to write.
- Answers feeds the same loop that researches, drafts, and publishes the page.
Proof
Teams use Frase to answer visitors and learn what to write
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
“Frase is easy to use and gives you everything you need to research, create, and keep content performing. I love how much of the workflow lives in one place.”
What you get in the trial
Put the front door on your site in your first session
Start a trial, add Frase Answers to your site, and it starts answering visitors from your content and logging what they ask. Within the trial you'll have a working answer engine on your pages and a real list of questions your visitors want answered, not a vague promise of more leads someday.
Frase Answers has a free tier for your site, with a paid add-on for higher conversation volume. Paid plans start at $39/mo billed yearly and add the agent, research, live scoring, and AI visibility tracking alongside it.
7-day free trial. No credit card.
Questions about Frase Answers
What is Frase Answers?
Frase Answers is a conversational widget you add to your site. It answers your visitors' questions from your own published content, with citations back to the pages the answer came from, and it captures every question in the visitor's own words. So it helps the visitor now and gives you a demand signal for what to write next. It's live and available today.
Where do the answers come from?
From your own content. Frase Answers reads the pages you publish and grounds every response in them, then links back to the source page. It doesn't invent an answer from the open web, so what it tells a visitor is what your site actually says. The more you publish, the more it can answer.
What does "what your industry is asking" mean — is it my competitors?
No. Frase Answers shows the questions trending across teams in your industry who use Frase — an anonymized cohort that gives you the insights you need, never named companies. It surfaces the gaps first: the questions your industry keeps asking that your pages don't answer yet. It tells you what people are asking, not what other companies are writing or publishing. Add any gap to your signals and Frase drafts the page.
How is Frase Answers different from AI Visibility tracking?
They face opposite directions. Frase Answers is on your site and captures the questions your visitors ask you, and it widens that to the questions trending across teams in your industry. AI Visibility is a separate feature that monitors what AI search engines like ChatGPT, Perplexity, Claude, and Gemini say and cite about your brand out on the web, and how your share of voice compares. Answers tells you what to write; AI Visibility tracks where you show up after you publish. Many teams run both.
Does Frase Answers change my content on its own?
No. Frase Answers surfaces demand; it does not write or publish anything by itself. When a question keeps coming up, Frase turns it into a content signal you can accept, and then the agent researches and drafts the page for your review. Nothing goes live without you.
Is there a free version?
Yes. There's a free Answers tier you can put on your site, with a paid add-on for higher conversation volume as your traffic grows. You can add the widget and see what your visitors ask before you decide to scale it up.
Do I have to move my content to use it?
No. Frase Answers reads from the content you already publish, on the CMS you already run, whether that's WordPress, Webflow, Sanity, Wix, or FraseCMS. You don't migrate anything to put the front door on your site.
Answer your visitors. Learn what to write next.
Add Frase Answers to your site and turn every visitor question into a better answer today and a better page tomorrow. Start free and put the front door on your pages.
7-day free trial. No credit card.