An AI answer engine for your own site
Frase Answers sits on your site and answers visitors from your own content, with citations back to your pages. Every question it fields gets captured in the visitor's own words, so you stop guessing what people want and start seeing it.
- 4.8/5 · 600+ reviews on G2 & Capterra
- 7-day free trial
- No credit card
Trusted by brands and marketers of all sizes
See what your whole industry is asking, not just your visitors.
Frase Answers fields the questions on your own pages, then widens the lens: it shows the questions trending across teams in your industry on Frase, ranked gaps-first. You see the demand you'd never catch from your own traffic alone, and one click turns a gap into a content brief.
- Questions trending across teams in your industry, gaps surfaced first
- An anonymized cohort of your industry — the insights you need, never named companies
- Add any gap to your signals and Frase drafts the page
Answers is how the loop starts listening
The questions your visitors ask are the cleanest demand data you have. Frase Answers captures them and feeds them into the loop, so the next page you write is one people already asked for.
See the whole platform
Listen
You are hereFrase Answers captures the real questions your visitors ask.
Create
Frase researches a captured question, then drafts the page in your brand voice.
Optimize
Frase scores the page for SEO and GEO before it ships.
Publish
Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Monitor & Fix
Content Guard watches for ranking decay and proposes the fix for your approval.
- Then round again, with Frase running it
An answer engine and a demand sensor in one
Frase Answers helps the visitor in front of you and helps the writer behind you. It answers the question now, remembers it so your content can answer it for everyone next, and widens the lens to what teams across your industry are asking too.
Answers visitors in plain language
Frase Answers reads from your published pages and responds to a visitor's question conversationally, so people get a direct answer instead of a search box and a list of links.
Cites your own pages
Every answer links back to the page it came from, so visitors can read the full source and you keep the trust of an answer that's grounded in your real content, not a guess.
Captures first‑party demand
Frase logs every question a visitor actually typed, in their own words, so you get a demand signal that's cleaner than keyword-tool guesses or scraped engine data.
Turns demand into the next page
Frase clusters repeated questions into content signals with a count and a suggested title, so a gap your visitors keep hitting becomes the brief your writer opens next.
Shows what your industry is asking
Beyond your own visitors, Frase surfaces the questions trending across teams in your industry on Frase, ranked gaps-first, so you can write for demand you'd never catch from your own traffic. It's an anonymized cohort of your industry — the insights you need, never named companies.
Benchmarks you against teams like yours
Frase shows the peer-median outcome — how teams in your industry tend to rank and get mentioned by AI — beside yours, so you can see where you stand. It's what's observed across teams who acted, not a guarantee, and identities stay private.
Reads from the content you already have
Frase Answers works from your existing pages, so it gets more useful as you publish, and there's no separate knowledge base to build or keep in sync by hand.
Free to start on your site
There's a free Answers tier for your site, with a paid add-on when your conversation volume grows, so you can put the front door on your pages and see what visitors ask before you commit.
A chatbot answers and forgets. Frase Answers answers and learns.
A bolted-on chatbot helps the visitor in front of it and loses everything the moment they leave. Frase Answers keeps the question and turns it into content, so every conversation makes your site better at answering the next one.
| The fragmented way | With Frase |
|---|---|
| A chatbot answers from a separate knowledge base you have to build and maintain. | Frase Answers reads from the pages you already publish, and improves as you write more. |
| Questions disappear once the chat closes, so you never learn what people wanted. | Frase captures every question in the visitor's own words as first-party demand. |
| You guess at the next blog post from keyword tools and scraped data. | Frase clusters real visitor questions into a ranked list of pages to write. |
| The chatbot and your content workflow live in two unconnected tools. | Answers feeds the same loop that researches, drafts, and publishes the page. |
Teams use Frase to answer visitors and learn what to write
What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.
Read on G2Frequently Asked Questions
What is Frase Answers?
Where do the answers come from?
What does "what your industry is asking" mean — is it my competitors?
How is Frase Answers different from AI Visibility tracking?
Does Frase Answers change my content on its own?
Is there a free version?
Do I have to move my content to use it?
Answer your visitors. Learn what to write next.
Start a trial, add Frase Answers to your site, and it starts answering visitors from your content and logging what they ask. Within the trial you'll have a working answer engine on your pages and a real list of questions your visitors want answered, not a vague promise of more leads someday.
- 7-day free trial
- No credit card
Frase Answers has a free tier for your site, with a paid add-on for higher conversation volume. Paid plans start at $39/mo billed yearly and add the agent, research, live scoring, and AI visibility tracking alongside it.