Frase vs Surfer SEO
Comparing the complete SEO platform vs the optimization specialist.
Last updated: October 2025
At a Glance
Feature-by-Feature Comparison
| Feature | Frase Recommended | Surfer SEO |
|---|---|---|
| SEO Research & Analysis | ||
| SERP analysis | ||
| Keyword research | ||
| Content briefs | ||
| Competitor analysis | ||
| Google Search Console integration | ||
| Content Creation | ||
| AI content writing | ||
| Content editor | ||
| AI chat assistant | In-editor AI assistance | |
| AI image generation | Built-in, unlimited | |
| Multilingual content creation | 100+ languages | 8 languages |
| Unlimited AI words | No word limits | Limited |
| Complete workflow (research → write → optimize) | End-to-end platform | Limited Optimization-focused |
| Content Optimization | ||
| SEO optimization | ||
| GEO optimization (AI search) | ChatGPT, Perplexity, Claude, etc. | |
| Real-time content scoring | ||
| Content audit | ||
| Proactive Monitoring | ||
| Content Opportunities monitoring | Proactive GSC alerts | |
| Visibility alerts | Track ranking changes | |
| Automated content recommendations | AI-powered suggestions | |
| Brand & Team Features | ||
| Brand voice control | Train AI on your voice | |
| Content governance | Approval workflows | |
| Team workflows | Full collaboration suite | Limited Basic features |
| Multi-user collaboration | ||
| Integrations | ||
| Google Docs | ||
| WordPress | ||
| Chrome Extension | Optimize anywhere | |
| API access | ||
| Pricing | ||
| Starting price (monthly) | $45 | $89 |
| Price difference | Nearly 50% less | 98% higher |
| Get Started Free | 2 content docs + 1 Rank-Ready included | 7 days trial |
| Value for teams | Excellent - more features, lower cost | Lower - fewer features, higher cost |
Which Should You Choose?
- ✓Want a complete end-to-end platform (research, write, optimize, monitor) instead of juggling multiple tools
- ✓Create content in 100+ languages (vs Surfer's 8 languages)
- ✓Need unlimited AI words without credit limits or usage anxiety
- ✓Want proactive Content Opportunities alerts showing what to update before rankings drop
- ✓Need GEO optimization for AI search engines (ChatGPT, Perplexity, Claude, Gemini)
- ✓Want built-in AI image generation directly in your editor
- ✓Value brand voice control and enterprise-grade content governance
- ✓Want to save nearly 50% ($45/mo vs $89/mo) while getting MORE features
- •Only need content optimization (not full content creation)
- •Want the most comprehensive SERP analysis available
- •Don't need GEO optimization or AI content writing features
- •Have budget for premium pricing ($89+/month)
- •Already have writing tools and just need optimization
The Main Differences
Frase: Covers the entire content workflow—research, write, optimize, generate images, track performance. Everything in one platform.
Surfer SEO: Primarily focused on optimization. You'll need separate tools for AI writing and other parts of your workflow.
Frase: Optimizes your content to perform well in AI search engines like ChatGPT, Perplexity, Claude, and Gemini. Create content that gets cited by AI platforms—critical for the future of search.
Surfer SEO: Does not offer GEO optimization. Focuses only on traditional Google SEO.
Frase: Starts at $45/month with more features included. Better value for teams that need a complete solution.
Surfer SEO: Starts at $89/month (nearly 2x the cost) but doesn't include AI writing, image generation, or GEO optimization.
Frase: Comprehensive brand voice training, content rules, and approval workflows for enterprise teams.
Surfer SEO: No brand voice control or content governance features.
Frase: Industry-leading 100+ language support for creating SEO-optimized content in multiple languages. Ideal for global teams and international content strategies.
Surfer SEO: Limited to 8 languages, which may restrict international content capabilities.
Frase: Unlimited AI-generated words with no credits, no caps, no usage anxiety. Write as much content as your team needs without worrying about running out of credits.
Surfer SEO: Credit-based system with usage limits that can create budget uncertainty and may restrict content production.
Total Cost Comparison
- ✓ SEO research
- ✓ AI content writing
- ✓ Content optimization (SEO + GEO)
- ✓ Content Opportunities monitoring
- ✓ Brand voice control
- ✓ Image generation
- ✓ Team workflows
Nearly 4x the cost of Frase for the same capabilities
Switching from Surfer SEO to Frase?
What to Expect:
- • Import your content and keywords
- • Set up your brand voice profile
- • Configure team workflows
- • Training on Frase's unique features (GEO optimization, Content Opportunities, etc.)
Bonus:
You'll gain GEO optimization, Content Opportunities monitoring, and brand voice control—features Surfer doesn't offer at any price.
Ready to make the switch?
Get started free today and see why teams are choosing Frase over Surfer SEO.