Track where AI search cites your brand
People ask ChatGPT, Perplexity, Claude, and Gemini for recommendations all day, and most brands never see those answers. Frase monitors the prompts that matter to you and shows where AI search mentions you, where it picks a competitor, and which way that's moving.
Trusted by content and SEO teams at
Your AI visibility, monitored
See your share of every answer, and watch it move
Frase tracks your share of voice across the prompts you care about and shows it next to the competitors you choose to benchmark. When your share climbs or slips on an engine, the change is in front of you, with the actual answers behind every number.
- Share of voice for your prompts, against the competitors you add
- Tracked across AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI
- Daily updates and alerts when your visibility moves, not monthly guesswork
Share of voice for “best CRM software” across AI search
- Vantrayou34%
- Larkfield26%
- Brightwall22%
- Tidewell18%
Tracked across
Cited in 18 of 40 AI answers this week, up from 11.
Part of the loop
Knowing where AI cites you is not a standalone dashboard you check and forget. It is the measurement that tells the rest of the loop what to write next and what to fix, so monitoring turns into action in the same workspace.
Create
Frase researches a query, then drafts the page and its images in your brand voice.
Publish
One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Optimize
Frase scores pages for SEO and GEO and tracks where AI search actually cites you.
You are hereFix
Content Guard watches for ranking decay and proposes the fix for your approval.
What Frase tracks
Everything it takes to know where you stand in AI search
Frase brings prompt tracking, competitor benchmarking, and the AI crawler picture into one place, so the work that used to mean checking each engine by hand happens on its own, every day.
Tracks every engine that matters
Frase monitors your tracked prompts across AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI, and rolls them into one visibility view so you are not checking each one by hand.
Reads the answers behind the number
Open any prompt and Frase shows which engines cite you, which skip you, and the actual response text, so a visibility drop comes with the words that caused it.
Benchmarks the competitors you choose
Add the rivals you care about and Frase tracks your share of voice against theirs, prompt by prompt, so you can see exactly where they are winning the answer and you are not.
Shows which AI bots visit your pages
Frase logs the AI crawlers hitting your site, so you can tell whether the engines are even reaching the pages you want them to cite before you wonder why they don't.
Alerts you when visibility moves
Frase emails you when your visibility shifts on a tracked prompt, so a competitor pulling ahead or a new mention reaches you the day it happens, not at the next monthly review.
Turns a gap into the next thing to write
When you spot a prompt you are losing, Frase generates optimization insights on request and hands them to the editor, so monitoring leads straight into the content that closes the gap.
Stop stitching point tools
Monitoring that leads somewhere, not just a dashboard
Most AI-visibility setups mean opening each engine yourself, screenshotting an answer, and rebuilding the picture in a spreadsheet every week. Frase keeps the tracking, the benchmarking, and the fix-it path together.
The fragmented way
- Check ChatGPT, Perplexity, Claude, and Gemini one at a time, by hand, and hope you remembered last week's answer.
- Eyeball a competitor's mentions and guess at your share of the answer.
- Find out you slipped out of an answer weeks later, in a manual audit.
- Get a visibility report, then start over in a separate tool to act on it.
The Frase way
- Frase tracks your prompts across the engines daily and keeps the history so you can see the trend.
- Frase measures share of voice against the competitors you add, prompt by prompt.
- Frase alerts you the day your visibility moves on a tracked prompt.
- Frase turns a gap into optimization insights and hands them to the editor in the same workspace.
Proof
Teams use Frase to keep score in AI search
“I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.”
“What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.”
What you get in the trial
See your AI visibility in your first session
Start a trial, add a handful of prompts and a competitor or two, and Frase begins tracking where AI search cites you. You will see your share of voice, the answers behind it, and where a rival is ahead before the trial is over, not a vague promise that visibility will improve someday.
Plans start at $39/mo billed yearly, and AI visibility tracking is part of the platform, alongside the research, the writer, and live scoring. Track more prompts or add seats and audit credits as your coverage grows.
7-day free trial. No credit card.
Questions about AI visibility tracking
Which AI engines does Frase track?
Frase tracks your prompts across the major AI search and answer engines, including ChatGPT, Perplexity, Claude, Gemini, and Google AI, and adds engines as they gain real usage. You see a single visibility view that rolls them together, plus a per-engine breakdown when you want to drill in.
How often does the data update?
Tracking runs daily on your tracked prompts, and Frase emails you an alert when your visibility moves in a meaningful way, such as a drop on a prompt or a competitor pulling ahead. You don't have to refresh anything or remember to check; the change finds you.
Can I benchmark against competitors?
Yes. You add the competitors you care about and Frase tracks your share of voice against theirs, prompt by prompt, so you can see exactly which answers they are winning and which ones are yours to take. The benchmark is built from the same daily tracking, not a one-time snapshot.
Does Frase fix my AI visibility automatically?
No. AI Visibility tracks and alerts; it does not change your content on its own. When you find a prompt you are losing, Frase can generate optimization insights on request and hand them to the editor, where you decide what to write and publish. Nothing goes live without you.
How is this different from Content Guard?
They watch different things. AI Visibility monitors where AI search engines mention and cite your brand and alerts you when that shifts. Content Guard is a separate feature that watches your existing pages for ranking and traffic decay in Google and proposes a fix for your approval. One tracks your presence in AI answers; the other protects pages you've already published.
How is this different from the free AI Visibility Checker?
The free checker gives you a one-time read on whether AI cites you for a query. The AI visibility tracking feature is the ongoing version inside Frase: it monitors your prompts every day, keeps the history, benchmarks competitors, logs which AI bots visit your pages, and alerts you when things change. The checker is a snapshot; this is the running scoreboard.
Can I see which AI bots are crawling my site?
Yes. Frase logs the AI crawlers hitting your pages, so you can confirm the engines are actually reaching the content you want them to cite. If a bot isn't visiting the pages that should earn the answer, that's a problem you can see before you waste time wondering why you're not cited.
Stop guessing where AI search puts you
Add your prompts, add your competitors, and watch your share of every answer in one place. Start free and see where you stand in AI search today.
7-day free trial. No credit card.