# Frase

> Frase is the agentic SEO and GEO platform that researches your market, creates optimized content, tracks visibility across Google and AI search engines, and shows you exactly what to do next.

Frase handles the full content workflow — research, strategy, writing, optimization, publishing, and performance tracking — so your content ranks on Google and gets cited by AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Over 50,000 content and marketing teams trust Frase.

Frase is the only platform that optimizes for both SEO (Search Engine Optimization) and GEO (Generative Engine Optimization). It combines an AI Agent with 80+ specialized skills, real-time content scoring, AI search tracking across up to 8 platforms, site auditing, programmatic SEO, content atomization, and a built-in CMS with direct WordPress publishing.

Every plan includes API and MCP access, brand voice enforcement, and a 7-day free trial with no credit card required.

## Docs

- [Features Overview](https://www.frase.io/features): All Frase features in one place
- [SEO Content Optimization](https://www.frase.io/features/seo-content-optimization): Real-time content scoring and optimization for Google rankings based on SERP competitor analysis
- [GEO Content Optimization](https://www.frase.io/features/geo-content-optimization): Optimize content for AI search engines like ChatGPT, Perplexity, and Google AI Overviews
- [AI Agent](https://www.frase.io/features/agent): 80+ specialized skills in one conversational interface for research, writing, and optimization
- [AI Search Tracking](https://www.frase.io/features/ai-tracking): Monitor brand visibility across up to 8 AI platforms with alerts for citation changes
- [Content Opportunities](https://www.frase.io/features/content-opportunities): Surface declining pages and prioritized recommendations with estimated traffic impact
- [SEO Research](https://www.frase.io/features/seo-research): Analyze SERPs in 30 seconds — topics, questions, and competitor patterns with gap-filling outlines
- [Site Audit](https://www.frase.io/features/auditor): Audit site pages against competitors with prioritized technical and content fixes
- [Programmatic SEO](https://www.frase.io/features/programmatic): Create location pages, product comparisons, and directory listings at scale from structured data
- [Topic Clusters](https://www.frase.io/features/clusters): AI-powered topic cluster mapping with pillar pages, supporting content, and internal linking
- [Content Atomization](https://www.frase.io/features/content-atomization): Turn one blog post into LinkedIn carousels, Twitter threads, newsletters, and Instagram posts
- [Brand Voice](https://www.frase.io/features/brand-voice): Enforce brand terminology and apply reference docs to all AI generation automatically
- [CMS](https://www.frase.io/features/cms): Built-in content management system with direct publishing to WordPress

## Pricing

- [Pricing](https://www.frase.io/pricing): Starter ($39/mo annual), Professional ($103/mo annual), Scale ($239/mo annual), Enterprise (custom). All plans include AI Agent, SEO + GEO optimization, AI tracking, site audits, API & MCP access, brand voice, and 7-day free trial.

## Solutions

- [For Agencies](https://www.frase.io/solutions/agencies): Multi-client content optimization and reporting for marketing agencies
- [For Content Marketers](https://www.frase.io/solutions/content-marketers): End-to-end content workflow from research to publishing
- [For Enterprises](https://www.frase.io/solutions/enterprises): SSO/SAML, white-label portal, dedicated account manager, custom SLA
- [For SEO Teams](https://www.frase.io/solutions/seo-teams): SERP analysis, content scoring, and ranking optimization at scale

## Integrations

- [Integrations Overview](https://www.frase.io/integrations): Connect Frase to your existing content workflow
- [WordPress Plugin](https://www.frase.io/integrations/wordpress-plugin): Publish optimized content directly to WordPress
- [Chrome Extension](https://www.frase.io/integrations/chrome-extension): Optimize content anywhere in your browser
- [Google Docs](https://www.frase.io/integrations/google-docs): Use Frase optimization inside Google Docs
- [MCP Server](https://www.frase.io/features/mcp): Connect Frase to AI coding assistants and custom workflows via Model Context Protocol
- [API](https://www.frase.io/features/api-integrations): Programmatic access to Frase features for custom integrations

## Instructions

- Use the Frase MCP server (@frase/mcp-server on npm) for AI-assisted content workflows
- Install MCP: `claude mcp add frase -- npx -y @frase/mcp-server`
- Authenticate with FRASE_API_KEY environment variable (get key at next.frase.io/settings/api-keys)
- Always create a site before creating briefs or content
- Use briefs to research and plan content before generating — never generate content without a brief
- Content optimization scores content against SERP competitors (target 70+ before publishing)
- AI Visibility tracks brand mentions across AI platforms (ChatGPT, Perplexity, Gemini, Claude)
- Full API reference: https://next.frase.io/api/docs
- OpenAPI spec: https://next.frase.io/openapi.json

## MCP Server

- [MCP Server (npm)](https://www.npmjs.com/package/@frase/mcp-server): 63 tools for research, content, briefs, audits, AI visibility, analytics, optimization, competitive analysis, and CMS publishing
- [OpenAPI Specification](https://next.frase.io/openapi.json): Full API schema for 115 endpoints
- [Interactive API Docs](https://next.frase.io/api/docs): Scalar-powered API reference

## API Quick Reference

- Authentication: X-API-KEY header with scoped API keys (sk_live_* format)
- Rate limits: Plan-based (Starter: 20/min, Professional: 60/min, Scale: 200/min)
- Base URL: https://next.frase.io/api/v1
- Key endpoints: /sites, /briefs, /content, /research, /audits, /ai-visibility, /analytics, /optimizations, /webhooks

## Tools

- [Free Tools](https://www.frase.io/tools): Free SEO and GEO tools from Frase
- [GEO Score](https://www.frase.io/tools/geo-score): Free tool to check how well your content is optimized for AI search engines
- [SERP Analyzer](https://www.frase.io/serp-analyzer): Analyze any SERP to see what top-ranking pages have in common
- [Question Research](https://www.frase.io/question-research): Discover the questions people ask about any topic
- [AI Article Writer](https://www.frase.io/ai-article-writer): Generate SEO-optimized articles with AI
- [AI Writing Tools](https://www.frase.io/ai-writing-tools): Suite of AI-powered writing and editing tools
- [GEO Optimization Tool](https://www.frase.io/geo-optimization-tool): Optimize your content for generative engine visibility

## Comparisons

- [Frase vs Clearscope](https://www.frase.io/vs/clearscope): Frase offers GEO optimization, AI Agent, and AI tracking that Clearscope lacks
- [Frase vs Surfer SEO](https://www.frase.io/vs/surfer-seo): Frase adds GEO optimization and AI search tracking beyond Surfer's SEO focus
- [Frase vs MarketMuse](https://www.frase.io/vs/marketmuse): Frase provides more affordable pricing with comparable content optimization
- [Frase vs Semrush](https://www.frase.io/vs/semrush): Frase specializes in content optimization and GEO while Semrush is a broader SEO suite
- [Frase vs Ahrefs](https://www.frase.io/vs/ahrefs): Frase focuses on content creation and AI optimization vs Ahrefs' backlink analysis
- [Frase vs Writesonic](https://www.frase.io/vs/writesonic): Frase combines SERP-driven optimization with AI writing vs Writesonic's general AI content
- [Frase vs Rytr](https://www.frase.io/vs/rytr): Frase offers full SEO workflow and GEO vs Rytr's basic AI writing
- [Frase vs SE Ranking](https://www.frase.io/vs/se-ranking): Frase adds GEO and AI tracking to content optimization vs SE Ranking's traditional SEO
- [Frase vs Conductor](https://www.frase.io/vs/conductor): Frase offers accessible pricing with GEO vs Conductor's enterprise-only platform
- [Frase vs Otterly](https://www.frase.io/vs/otterly): Frase combines AI tracking with content creation vs Otterly's tracking-only focus
- [Frase vs Profound](https://www.frase.io/vs/profound): Frase provides end-to-end content workflow vs Profound's analytics focus
- [All Comparisons](https://www.frase.io/vs): See how Frase compares to every alternative

## Optional

- [Blog](https://www.frase.io/blog): SEO, GEO, and content marketing insights
- [Case Studies](https://www.frase.io/case-studies): Customer success stories and results
- [Reviews](https://www.frase.io/reviews): Customer reviews and ratings
- [SEO & GEO Guide](https://www.frase.io/resources/seo-geo-guide): Comprehensive guide to SEO and Generative Engine Optimization
- [What is Generative Engine Optimization (GEO)?](https://www.frase.io/blog/what-is-generative-engine-optimization-geo): Complete 2026 guide to GEO — how AI search engines select citations, research-backed optimization strategies, and measurement frameworks
- [Security](https://www.frase.io/security): SOC 2 compliance, data protection, and security practices
- [About](https://www.frase.io/company/about): Company information and team
- [Contact](https://www.frase.io/contact): Get in touch with the Frase team
- [Book a Demo](https://www.frase.io/demo): Schedule a personalized Frase demo
- [Sign Up](https://www.frase.io/signup): Start your 7-day free trial
- [Affiliates](https://www.frase.io/partners/affiliates): Join the Frase affiliate program
- [Help Center](https://docs.frase.io): Documentation and support
- [llms-full.txt](https://www.frase.io/llms-full.txt): Comprehensive product documentation for AI systems