Scale Content Optimization Across Your Client Base
Manage multiple clients, collaborate with your team, and deliver consistent SEO and GEO optimization. Built for agencies that need efficiency and scalability.
Optimize client content for Google, ChatGPT, Perplexity, Claude, and AI platforms. White-label options available.
Agency Challenges Frase Solves
Address common agency obstacles with scalable optimization tools.
Managing Multiple Client Accounts
Organize projects by client with separate workspaces. Access all client research, briefs, and optimization from a centralized dashboard.
Maintaining Consistent Quality Across Clients
Create optimization templates and workflows that ensure every client receives consistent SEO and GEO optimization regardless of team member.
Demonstrating Value to Clients
Track optimization scores, content improvements, and AI platform citations. Show clients measurable progress with before-and-after metrics.
Training and Onboarding Team Members
Standardize content optimization processes with repeatable workflows. Train team members once on Frase and apply consistent practices across all clients.
Scaling Content Production Efficiently
Generate briefs and optimization guidelines in minutes. Reduce research time per project, allowing teams to handle more clients profitably.
Adapting Services for AI Search
Offer GEO optimization as a new service line. Help clients adapt content for AI platforms like ChatGPT and Perplexity alongside traditional SEO.
Features for Marketing Agencies
Tools designed for agencies managing multiple clients at scale.
Multi-Client Management
Organize work by client account with separate projects and workspaces. Switch between client work seamlessly. All client content, research, and optimization history stays organized and accessible.
Team Collaboration
Assign team members to client projects. Collaborate on content briefs, share optimization insights, and maintain quality standards across your agency team with role-based access.
Reusable Templates and Workflows
Create content brief templates, optimization checklists, and workflows that team members follow for every client. Ensure consistent deliverable quality and reduce training overhead.
Efficient Client Onboarding
Onboard new clients quickly with standardized research and brief generation. Start delivering optimized content recommendations in the first week of engagement.
Client Reporting
Track optimization scores, content improvements, and performance metrics per client. Export reports showing SEO and GEO progress to demonstrate value in client meetings.
Profitability at Scale
Reduce time spent on research and optimization by 50-70%. Handle more clients with the same team size. Improve project profitability through efficient workflows.
Common Agency Use Cases
How marketing agencies use Frase to serve clients.
SEO Services for Multiple Clients
Deliver consistent SEO optimization across your client base. Research keywords, create briefs, optimize content, and track results for each client account.
Content Marketing Retainers
Provide ongoing content optimization as part of retainer agreements. Generate monthly content briefs, optimize published content, and report on performance improvements.
White-label Content Optimization
Present Frase optimization insights as your own agency methodology. Create branded brief templates and reports that reflect your agency's process.
Freelancer and Contractor Management
Provide freelance writers with detailed Frase briefs. Review freelancer work for optimization compliance before client delivery. Maintain quality control across external resources.
GEO as a New Service Offering
Add AI search optimization (GEO) as a distinct service line. Help clients optimize for ChatGPT, Perplexity, and AI platforms alongside traditional SEO.
Content Audit and Optimization Projects
Audit client content libraries for optimization opportunities. Prioritize updates by impact. Deliver systematic content improvement projects with measurable results.
Frequently Asked Questions
Common questions from marketing agencies evaluating Frase
How does Frase help marketing agencies?
Frase helps marketing agencies manage content optimization for multiple clients efficiently. Agencies use Frase to organize client projects, create content briefs, optimize articles for SEO and GEO, collaborate with team members, and demonstrate value through tracking and reporting. The platform reduces research time, standardizes optimization processes, and allows agencies to scale services profitably. Agencies serving 5-50 clients commonly use Frase as their primary content optimization tool.
Does Frase offer white-label options for agencies?
Frase provides features that support white-label usage, including the ability to create branded templates, customize optimization guidelines, and present research insights using your agency's methodology. However, the Frase interface itself displays Frase branding. For agencies requiring fully white-labeled interfaces and URLs, we offer partner programs with additional customization options. Contact our partnerships team to discuss white-label requirements.
Can I manage multiple client accounts in Frase?
Yes, agencies organize work by client using Frase's project structure. Each client can have separate projects for different campaigns or content types. All client research, briefs, and optimization work stays organized by client account. Team members can be assigned to specific clients. Agencies typically create one project per client or multiple projects for larger client accounts.
How do agencies handle team access and permissions?
Frase team plans allow you to add team members and assign them to specific projects or clients. Admins control who accesses each client's work. This enables you to assign account managers to their specific clients, allow freelancers access to relevant briefs, and maintain separation between client work. Role-based access ensures team members see only the clients and projects relevant to their responsibilities.
What's included in client reporting?
Agencies use Frase to track optimization scores (SEO and GEO), content improvements, keyword optimization progress, and competitive positioning. You can show clients before-and-after scores for optimized content, track optimization implementation, and measure content quality improvements. While Frase does not provide traditional rank tracking or analytics integration, the optimization scores demonstrate content quality improvements that lead to better performance.
How much time does Frase save agencies?
Agencies report 50-70% time savings on content research and brief creation. Tasks that previously took 2-3 hours (competitor analysis, keyword research, brief writing) now take 30-45 minutes. This efficiency allows agencies to serve more clients with the same team, improve project profitability, and deliver faster turnaround times. Time savings compound when using reusable templates and workflows across multiple clients.
Can I train my team on Frase?
Yes, training your agency team is straightforward because Frase standardizes optimization workflows. Train team members once on brief creation, content optimization, and scoring interpretation. Team members then apply the same process across all clients. Many agencies create internal training materials using Frase's documentation and video tutorials. Team plans include onboarding support to help agencies train their staff effectively.
How do agencies use Frase for GEO optimization?
Agencies offer GEO (Generative Engine Optimization) as a new service line using Frase's GEO scoring. Explain to clients how AI platforms like ChatGPT, Perplexity, and Claude select content for citations. Show clients their current GEO scores and provide optimization recommendations. Many agencies position GEO as a forward-looking service that prepares clients for the evolution of search beyond traditional engines.
What agency size works best with Frase?
Frase works for agencies of all sizes. Boutique agencies (2-5 people) serving 5-15 clients use Frase to compete with larger agencies through efficient workflows. Mid-size agencies (10-25 people) managing 20-50 clients use Frase to standardize quality and scale operations. Larger agencies use Frase for specific service lines or client tiers. Pricing scales with team size and usage volume.
Can I integrate Frase with my agency's existing tools?
Frase integrates with WordPress (plugin), Google Docs (add-on), and Chrome (extension), which covers most agency content workflows. These integrations allow your team to optimize content in familiar environments while maintaining Frase's optimization guidance. While Frase does not offer direct API integrations with project management or client reporting tools, the workflow integrations support most agency content production processes.
Scale Your Agency with Frase
Join marketing agencies using Frase to manage multiple clients and deliver consistent optimization.