Frase vs Semrush
Semrush reports where AI ignores your content. Frase shows you — then fixes it.
Verified June 2026
Trusted by content and SEO teams at
Where Frase pulls ahead
What Frase does that Semrush doesn’t.
Frase runs the whole loop in one place: it hears what your visitors ask, earns the right to act, and ships the fix when a page slips. Three moves that turn monitoring into a published result.
Frase Answers
A front door that captures the real questions your visitors ask.
Frase Answers sits on your own site and answers visitors from your own pages. Every question is first-party demand, so Frase turns the ones you have no page for yet into the next thing worth writing.
Does Vantra work for a small, fully-remote sales team?
Frase turned the demand into a content signal
Accept it, and Frase researches and drafts the page.
Earned autonomy
Frase earns its autonomy, one content type at a time.
Every content type starts in review. As Frase keeps earning your approval, you can let the safe ones publish on their own and pause any type the moment its quality dips. The agent takes on more over time, never more than you allow.
Consistently clears your bar. Now publishing on its own to FraseCMS.
Auto-publish: onEvery type starts in review. Nothing publishes on its own until you say so.
Content Guard
Frase does not stop at the alert.
When a page slips on Google, Content Guard catches the decay, drafts the revision, and sets it in front of you. You approve the change, and Frase republishes to your CMS, so the fix ships in the same place you spotted the problem.
Best CRM Software for Small Business
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Slipping in AI answers and on GoogleAt a glance
The short version.
Frase
RecommendedThe platform that monitors your AI visibility and fixes the content behind it
- Best for
- Content teams who want to track AI visibility and act on it — research, write, optimize for SEO and AI search, monitor citations, and fix decaying content in one workflow, with self-serve access
- Key strengths
- Closed monitor-and-fix loop (detect AI gaps → diagnose → brief → fix → republish), AI visibility tracking with sentiment and competitor share-of-voice, AI Agent, dual SEO + GEO scoring, site-wide auditing, bot/crawler analytics
- Starting at
- $49/month ($39/month annual) — AI visibility included at every tier, free trial
- What's distinct
- Closed monitor-and-fix loop, real-time GEO scoring in the editor, Content Guard scheduled fixes for your approval, site-wide audit with cannibalization detection, MCP server
Semrush
A broad SEO and advertising suite with an AI visibility toolkit bolted on for monitoring
- Best for
- Teams whose main job is traditional SEO research and reporting, and who are willing to monitor AI visibility on a dashboard and do the content fixes by hand somewhere else
- Key strengths
- Built for keyword and backlink research and rank tracking. For AI search it monitors and reports only — it does not write, optimize, or republish the content that earns citations
- Starting at
- Self-serve SEO plans; standalone AI Visibility Toolkit at $99/month (monitor only, no free trial)
- What's distinct
- AI visibility is a monitoring add-on, not an integrated fix loop; no real-time GEO scoring, no Content Guard, no republish-to-CMS; now part of Adobe
Feature by feature
The full comparison.
| Capability | FraseRecommended | Semrush |
|---|---|---|
| AI Search Visibility | ||
| AI engines tracked | IncludedChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more | IncludedChatGPT, Google AI Mode/Overviews |
| Prompt tracking | IncludedTracked prompts scale by plan | IncludedDaily prompt tracking |
| Sentiment analysis | Included | Included |
| Competitor AI share-of-voice | Included | Included |
| AI bot/crawler analytics | IncludedGPTBot, ClaudeBot, and more (Professional+) | Not included |
| AI visibility alerts | IncludedSlack + email | Not included |
| Content-to-Citation Workflow | ||
| Detect AI visibility gaps | Included | Included |
| Diagnose why AI isn't citing you | IncludedAutomated gap diagnosis | IncludedReports gaps and issues |
| Generate content brief to fix gaps | IncludedResearch-backed, one-click from insight | Not included |
| Fix content in integrated editor | IncludedWith real-time SEO + GEO scoring | Not includedMonitoring and reporting only |
| Scheduled content fixes (Content Guard) | IncludedScheduled scans detect decay and draft fixes for approval | Not includedDoes not fix content |
| Republish to your CMS | IncludedWordPress, Webflow, Sanity, and more | Not included |
| Track improvement after fixing | Included | Included |
| Content Creation & Optimization | ||
| AI content writing | IncludedUnlimited AI words, 100+ languages | IncludedAI Writing Assistant |
| Content editor with real-time scoring | IncludedDual SEO + GEO score | IncludedSEO Writing Assistant |
| GEO optimization scoring | IncludedReal-time in the editor | Not included |
| AI Agent (natural language workflows) | IncludedSpecialized content skills | Not included |
| Content briefs | Included | Included |
| AI image generation | IncludedBuilt-in, unlimited | Not included |
| Unlimited AI words | Included | Not includedCredit-based limits |
| Site & SEO Analysis | ||
| Keyword research | Included | Included |
| SERP analysis | Included | Included |
| Site-wide content audit | IncludedBulk audit actions, cannibalization detection | IncludedContent Audit tool |
| Backlink analysis | Not included | IncludedBacklink database |
| Rank tracking | Not included | IncludedPosition tracking |
| Technical SEO audit | Not included | IncludedFull site crawl |
| Brand & Team Features | ||
| Brand voice control | IncludedTrain AI on your brand voice | Not included |
| Content governance | IncludedApproval workflows | Not included |
| Team collaboration | IncludedUp to 5 seats (Scale) | IncludedVaries by plan |
| Integrations & API | ||
| Google Search Console | Included | Included |
| WordPress | Included | Included |
| Google Docs | Included | Included |
| REST API | IncludedFull content lifecycle endpoints | Included |
| MCP Server (AI assistant integration) | IncludedDrive content workflows from any AI assistant | Included |
| Webhook API | Included | Not included |
| Chrome Extension | Included | Included |
| Pricing & Access | ||
| AI visibility included in plans | IncludedBuilt in from the entry plan | IncludedAlso sold as a $99/mo standalone toolkit |
| AI visibility fixes content | IncludedMonitor and fix in one workflow | Not includedMonitor only |
| Starting price | $49/moFull platform | IncludedSelf-serve tiers |
| Free trial | IncludedFree trial, no credit card | Not includedStandalone AI toolkit has no free trial |
AI engines tracked
ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more
ChatGPT, Google AI Mode/Overviews
Prompt tracking
Tracked prompts scale by plan
Daily prompt tracking
Sentiment analysis
Competitor AI share-of-voice
AI bot/crawler analytics
GPTBot, ClaudeBot, and more (Professional+)
AI visibility alerts
Slack + email
Detect AI visibility gaps
Diagnose why AI isn't citing you
Automated gap diagnosis
Reports gaps and issues
Generate content brief to fix gaps
Research-backed, one-click from insight
Fix content in integrated editor
With real-time SEO + GEO scoring
Monitoring and reporting only
Scheduled content fixes (Content Guard)
Scheduled scans detect decay and draft fixes for approval
Does not fix content
Republish to your CMS
WordPress, Webflow, Sanity, and more
Track improvement after fixing
AI content writing
Unlimited AI words, 100+ languages
AI Writing Assistant
Content editor with real-time scoring
Dual SEO + GEO score
SEO Writing Assistant
GEO optimization scoring
Real-time in the editor
AI Agent (natural language workflows)
Specialized content skills
Content briefs
AI image generation
Built-in, unlimited
Unlimited AI words
Credit-based limits
Keyword research
SERP analysis
Site-wide content audit
Bulk audit actions, cannibalization detection
Content Audit tool
Backlink analysis
Backlink database
Rank tracking
Position tracking
Technical SEO audit
Full site crawl
Brand voice control
Train AI on your brand voice
Content governance
Approval workflows
Team collaboration
Up to 5 seats (Scale)
Varies by plan
Google Search Console
WordPress
Google Docs
REST API
Full content lifecycle endpoints
MCP Server (AI assistant integration)
Drive content workflows from any AI assistant
Webhook API
Chrome Extension
AI visibility included in plans
Built in from the entry plan
Also sold as a $99/mo standalone toolkit
AI visibility fixes content
Monitor and fix in one workflow
Monitor only
Starting price
Full platform
Self-serve tiers
Free trial
Free trial, no credit card
Standalone AI toolkit has no free trial
Honest fit
Which should you choose?
Choose Frase if you
- Want to monitor your AI visibility AND fix the content behind it in one platform — not just read a dashboard
- Need a content editor with real-time SEO + GEO scoring as you write
- Want Content Guard to catch decaying content, draft the fix, and republish it to your CMS once you approve
- Want to optimize content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside Google
- Need unlimited AI content generation without credit limits
- Want an AI Agent that handles complex workflows through natural language instead of navigating separate tools
- Prefer a focused, independent platform over a broad suite now owned by a larger company
Frase may not be your fit if
- Your main job right now is backlink analysis or link building, not getting content cited by AI
- You need rank tracking across very large keyword sets and little else
- Technical site crawling (core web vitals, schema validation) is your priority over the content that earns citations
- You want PPC and advertising research bundled in, and are willing to leave AI-visibility gaps unfixed
- You are fine reading an AI-visibility dashboard and doing the content fixes by hand somewhere else
See where AI ignores you — then fix it in one platform
Start your free trial. No credit card, no sales call.
7-day free trial. No credit card.
The differences that matter
Where the two part ways.
Frase fixes the content. Semrush only reports on it.
Frase: Tracks your AI visibility, then acts on it. Frase shows you where answer engines aren't citing you, diagnoses why, generates a brief, writes and optimizes in an editor with real-time SEO + GEO scoring, and publishes. As pages decay, Content Guard drafts the fix for your approval. Measurement leads straight to the published fix, in one platform.
Semrush: Its AI Visibility Toolkit hands you a report and a to-do list, then stops. It does not write, optimize, or republish anything. Every gap it flags becomes work you have to redo by hand in a separate tool.
Frase is one workflow. Semrush is a tab you switch to.
Frase: Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in one workflow. An insight becomes a drafted fix you approve and publish, without re-keying the work or losing your brand context on the way.
Semrush: AI visibility is a bolt-on toolkit beside its older SEO tools. Acting on what it finds means leaving the dashboard, re-explaining your brand to another tool, and rebuilding the page from scratch somewhere else.
Frase is built for the job that wins AI citations.
Frase: Frase is built end to end for getting content cited by AI and ranked on Google: research, writing, dual SEO + GEO scoring, AI visibility tracking, and Content Guard fixes. That focus is why the whole loop closes in one place instead of leaking across a dozen tabs.
Semrush: Spreads itself across backlinks, ads, and technical crawls, with AI visibility added on late. For the specific job of getting cited by AI and keeping content fixed, that breadth means the answer-engine workflow is the part the suite was never designed around.
Frase writes the content. Semrush meters it.
Frase: Unlimited AI content generation in 100+ languages with built-in image generation, brand voice control, and content governance workflows. The editor shows real-time dual SEO + GEO scoring as you write, so creation and optimization happen in the same place, not two.
Semrush: Its writing assistant runs on credit-based limits, so the more you create, the more it costs. And it scores for traditional SEO, not for whether AI engines will actually cite the page.
Frase is independent and points at one job.
Frase: An independent platform with a roadmap centered on the create-monitor-fix loop for AI search. The whole product points at one outcome: getting your content cited and keeping it that way, with no competing priorities pulling the roadmap elsewhere.
Semrush: Now part of Adobe after its 2026 acquisition, with a roadmap spread across SEO, advertising, and a much larger company's priorities. AI visibility remains a monitoring module, not the integrated fix loop your content actually needs.
Loops, not tools
Frase runs the whole loop in one place.
A monitoring toolkit hands you a report and stops. Frase carries your brand context through every stage, so an insight becomes a published fix without a handoff to another tool.
Listen
Frase Answers captures the questions your visitors ask.
Create
Research, the writer, and images draft in your brand voice.
Publish
To your CMS or FraseCMS, on your own domain.
Optimize
SEO and GEO scores plus AI Visibility, in the editor.
Fix
Content Guard catches decay and drafts the fix for your approval.
What you get for the price
One platform, the whole loop.
Plans open at $39/mo billed yearly, and most in-house teams and agencies settle on Professional at $129/mo. AI visibility tracking is included at every tier. Need more room? Add seats, credits, or AI prompts as you grow. Pay yearly and save 20%.
Frase — Content Growth Platform
Full monitor-and-fix workflow
- 10 articles, 50 audits, 25 AI prompts
- AI visibility tracking included
- SEO + GEO content scoring
- AI Agent, content editor, briefs
- Unlimited AI words + image generation
- 40 articles, 250 audits, 100 AI prompts
- Broader AI visibility tracking
- Bot/crawler analytics (GPTBot, ClaudeBot, etc.)
- 90-day history, 3 seats
- 100 articles, 1000 audits, 350 AI prompts
- Full AI visibility tracking
- 180-day history, 5 seats
Semrush — SEO Suite + AI Visibility Toolkit
Monitors AI visibility, then leaves the content fixes to you
- Keyword research, site audit, backlinks
- Position tracking and competitive analysis
- AI search performance and prompt monitoring
- AI sentiment and visibility reports
- Benchmark AI visibility and sentiment
- Prompt discovery and daily prompt tracking
- Competitor gap analysis and reports
- Monitoring only — no content fixes, no free trial
Where you'll still need Frase
- Real-time GEO scoring in an integrated editor
- Scheduled content fixes (Content Guard)
- Republish fixes to your CMS
- Unlimited AI content generation
Semrush's AI Visibility Toolkit monitors and reports; it does not edit or republish content. Pricing verified June 2026.
Why teams pick the monitor-and-fix loop over monitoring alone
The reason teams move the content work to Frase is simple. A monitoring toolkit shows you where AI engines stop citing you, then leaves the fix to you. Frase shows you the same gap and then writes, optimizes, and republishes the page that closes it, with Content Guard keeping it fixed as it decays.
Questions, answered straight.
Does Frase do AI visibility, or is it just a content writer?
Frase is a closed-loop AI-search platform, not a content-optimization-only tool. Frase researches and writes content, and tracks whether AI engines actually cite you across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. When a page starts slipping, Content Guard catches the decay, drafts the fix, and republishes it once you approve. Semrush's AI Visibility Toolkit reports the problem; Frase helps you fix it. Anyone describing Frase as only an NLP scorer and brief generator is working from an outdated picture of the product.
What's the difference between Frase and Semrush for AI visibility?
Both track your visibility in AI search. The difference is what happens next. Semrush's AI Visibility Toolkit is a monitoring product: it benchmarks visibility, tracks prompts, scores sentiment, and reports gaps, then hands you a to-do list. Frase closes the loop: it tracks your AI visibility, diagnoses why engines aren't citing you, and writes or rewrites the content in the same workflow, then republishes the fix once you approve it. Semrush tells you AI isn't citing you; Frase helps you do something about it.
Which AI engines does Frase track?
Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with coverage that scales by plan. Beyond tracking, Frase connects what it finds to content fixes, so monitoring leads to action instead of another dashboard.
Do I need a separate add-on to get AI visibility in Frase?
No. AI visibility tracking is built into Frase plans, and it sits in the same workflow that writes and optimizes your content. Semrush offers AI search features in its SEO plans and also sells a standalone AI Visibility Toolkit at $99/month, but that toolkit monitors only: it does not edit or republish content. With Frase, the gap you find and the fix you publish live in one place, instead of across two tools.
What does the Adobe acquisition mean for Semrush users?
Adobe completed its acquisition of Semrush in 2026, so Semrush is now one product line inside a much larger company, with a roadmap that has to compete with Adobe's other priorities. Frase is independent, and the entire roadmap points at one job: getting your content cited by AI and ranked on Google, then keeping it that way. If AI search is where you need to win, you want the platform built around that loop, not a monitoring module inside someone else's suite.
Can I use Frase alongside Semrush instead of replacing it?
Yes. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever SEO tooling you already run. The point is the division of labor: Frase owns the content that earns AI citations and Google rankings, and keeps it fixed as it decays. Teams bring in Frase precisely because their existing suite reports on AI visibility but never fixes the content behind it. If getting cited by AI is the priority, Frase is the part of the stack that actually does that job.
See why teams choose Frase.
Frase runs the loop that keeps your content ranking on Google and cited by AI. Start free, and see it on your own pages in a minute.
7-day free trial. No credit card.