Frase vs SE Ranking
One price for the full content-to-citation stack. No add-ons required.
Last updated: February 2026
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At a Glance
Feature-by-Feature Comparison
| Feature | Frase Recommended | SE Ranking |
|---|---|---|
| Content Creation & Writing | ||
| AI content writing | Unlimited AI words, 100+ languages | AI Writer (Content Marketing add-on) |
| Content editor with real-time scoring | Dual SEO + GEO score | Content Editor 2.0 (add-on) |
| Content briefs | Add-on feature | |
| AI Agent (natural language workflows) | 80+ specialized skills | |
| AI image generation | ||
| Brand voice control | ||
| Content tools included in base plan | Paid add-on ($23-29/mo) | |
| SEO Research & Analysis | ||
| Keyword research | ||
| SERP analysis | ||
| Backlink analysis | ||
| Rank tracking | Daily tracking (keyword multiplier applies) | |
| Technical SEO audit | ||
| Competitor analysis | Content-focused | Full SEO competitive analysis |
| AI Search Visibility | ||
| AI platform tracking | Up to 8 platforms Included in all plans | 5 platforms AI Search add-on ($71.20+/mo) |
| Content-to-Citation workflow | Detect → diagnose → brief → fix → track | |
| AI bot/crawler analytics | Professional+ (GPTBot, ClaudeBot, etc.) | |
| AI visibility included in base plan | Requires paid add-on | |
| Content Optimization | ||
| SEO optimization scoring | Content Editor add-on | |
| GEO optimization scoring | Real-time dual scoring in editor | |
| Site-wide content audit | 37 audit actions, cannibalization detection | |
| Content Opportunities monitoring | Proactive GSC alerts | |
| Integrations & API | ||
| REST API | 50+ endpoints | |
| MCP Server (AI assistant integration) | Dozens of tools spanning the full content lifecycle | |
| Webhook API | 9 event types | |
| Google Search Console | ||
| WordPress | ||
| Pricing | ||
| Base plan (monthly) | $49/mo Content + AI visibility included | $129/mo Core plan (SEO only) |
| With AI visibility | $49/mo Included | $200+/mo Core + AI Search add-on ($71.20+/mo) |
| With AI visibility + content tools | $49/mo All included | $223-435+/mo Core + AI Search + Content Marketing |
| Free trial | 2 content docs + 1 Rank-Ready | 14 days |
Which Should You Choose?
- ✓Want content creation, optimization, and AI visibility in one subscription — no add-on pricing
- ✓Need the Content-to-Citation workflow: detect AI gaps → diagnose → brief → fix → track
- ✓Prefer an AI Agent that handles complex content workflows through natural language
- ✓Want real-time dual SEO + GEO scoring in the content editor
- ✓Need bot/crawler analytics showing which AI bots visit your site
- ✓Want predictable pricing — $49/mo for everything vs $223-435+/mo with add-ons
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- •Need daily rank tracking across multiple search engines and devices
- •Require backlink monitoring and link building tools
- •Want a technical SEO audit tool alongside content optimization
- •Prefer a modular pricing approach where you pay only for the tools you need
- •Need white-label reporting for client delivery
The Main Differences
Frase: Every plan includes content creation, optimization, AI visibility monitoring, site auditing, and the AI Agent. $49/month gets you the complete stack. No surprises, no “you need the add-on for that.”
SE Ranking: Core plan ($129/month) covers SEO basics — rank tracking, site audit, backlinks. AI visibility is an add-on starting at $71.20/month. Content Marketing tools are another add-on at $23-29/month. The total for comparable content + AI visibility features: $223-435+/month.
Frase: Purpose-built content platform with AI Agent (80+ skills), unlimited AI writing in 100+ languages, content briefs, real-time dual SEO + GEO scoring, brand voice control, content governance, and AI image generation. The Content-to-Citation workflow connects monitoring insights directly to content action.
SE Ranking: Content Editor 2.0 with AI Writer (GPT-4o powered) is solid for basic content optimization. But it’s an add-on, not the core product. No AI Agent, no brand voice control, no GEO scoring in the editor, no Content-to-Citation workflow.
Frase: AI visibility is integrated into the content workflow. Track up to 8 AI platforms, monitor bot crawlers, diagnose gaps, and generate content fixes — all from within the same editor you use to create content. 8 alert types keep you informed via Slack or email.
SE Ranking: AI Visibility Tracker covers 5 platforms with check-based pricing (200-1,000 checks). Also launched SE Visible as a separate AI visibility product. The monitoring is capable, but acting on insights requires switching to the Content Editor add-on.
Frase: Does not offer rank tracking, backlink monitoring, or technical SEO auditing. Frase focuses entirely on content creation, optimization, and AI visibility.
SE Ranking: Comprehensive rank tracker with daily updates, backlink monitoring, and technical site auditing. Note: the keyword multiplier means each device/engine combination uses a credit — a “2,000 keyword” plan tracks roughly 667 unique keywords across Desktop + Mobile + Bing.
Frase: REST API with 50+ endpoints, MCP server with tools for research, creation, optimization, auditing, and AI visibility tracking (control Frase from Claude Desktop, ChatGPT, or any MCP client), webhook API with 9 event types. Built for teams that want to integrate content workflows into their existing stack.
SE Ranking: API access and MCP server available. White-label reporting is a standout for agencies. Both platforms support programmatic access, but Frase’s webhook events and MCP breadth (tools spanning the full content lifecycle) are deeper for content automation.
The Key Differentiator: The Frase Agent
SE Ranking provides individual tools for rank tracking, site auditing, and content optimization — but coordinating between them requires manual effort and switching between dashboards.
The Frase Agent handles complete content workflows through natural language. Describe what you need, and the Agent orchestrates research, writing, optimization, and AI visibility monitoring across 80+ specialized skills.
With the Frase Agent
"Audit my site for AI visibility gaps on our top 10 pages and create optimization briefs for the 3 weakest"
→ Agent audits pages, checks AI citations, identifies gaps, creates targeted briefs — ready for immediate action
Without an Agent (SE Ranking)
Open AI Visibility Tracker → Run checks → Export data → Open Content Editor → Create brief manually → Optimize each page → Re-run visibility checks
→ Multiple tools and add-ons, manual workflow, per-check pricing
80+ Specialized Skills via Natural Language
From SERP analysis to content generation to GEO optimization to site auditing — the Frase Agent handles it all through conversation. No add-ons to buy, no credits to manage, no dashboards to navigate. You can also access these capabilities from Claude Desktop, ChatGPT, OpenClaw, or any AI assistant your team already uses.
What Your Investment Gets You
- ✓ AI visibility (2 platforms, 50 prompts)
- ✓ Content creation + optimization + auditing
- ✓ AI Agent, SEO + GEO scoring
- ✓ Unlimited AI words + images
- ✓ 3 AI platforms, 200 prompts, crawler analytics
- ✓ 40 articles, 250 audits, 3 seats
- ✓ 5 AI platforms, 500 prompts, 5 seats
- ✓ 100 articles, 1000 audits
- • Rank tracking, site audit, backlinks
- • No AI visibility, no content tools
- • 200-1,000 AI visibility checks
- • 5 AI platforms tracked
- • Content Editor 2.0, AI Writer
- • Content briefs and optimization
Keyword multiplier: 1 keyword × 3 engines/devices = 3 keyword credits used
"When we added up the cost of SE Ranking plus the AI visibility add-on plus the content tools, we were spending more than Frase for less content capability. Frase gives us everything we need for content in one predictable subscription."
— Content team that consolidated from an SEO suite with add-ons to Frase
Frequently Asked Questions
Frase is purpose-built for content teams with an AI Agent, unlimited AI writing, real-time dual SEO + GEO scoring, and the Content-to-Citation workflow. SE Ranking offers a Content Editor with AI Writer as an add-on ($23-29/month extra). Frase includes content tools in every plan; SE Ranking charges for them separately.
Yes. SE Ranking tracks AI visibility across 5 engines (AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity) through their AI Visibility Tracker. However, it's a paid add-on starting at $71.20/month for 200 checks. They also launched SE Visible as a dedicated AI visibility product. Frase includes AI visibility tracking in every plan from $49/month.
SE Ranking Core starts at $129/month. Adding AI Search ($71.20+/month) and Content Marketing ($23-29/month) brings the total to approximately $223-435+ per month for comparable content + AI visibility features. Frase includes all of these capabilities from $49/month.
Yes. SE Ranking counts each search engine and device combination separately. Tracking one keyword on Google Desktop + Mobile + Bing uses 3 keyword credits. A '2,000 keyword' plan effectively tracks approximately 667 unique keywords across all combinations. This is a frequently cited concern in user reviews.
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