Frase vs SE Ranking
SE Ranking tracks where AI ignores your content, for an extra add-on fee. Frase shows you — then fixes it, included.
Verified June 2026
Trusted by content and SEO teams at
Where Frase pulls ahead
What Frase does that SE Ranking doesn’t.
Frase runs the whole loop in one place: it hears what your visitors ask, earns the right to act, and ships the fix when a page slips. Three moves that turn monitoring into a published result.
Frase Answers
A front door that captures the real questions your visitors ask.
Frase Answers sits on your own site and answers visitors from your own pages. Every question is first-party demand, so Frase turns the ones you have no page for yet into the next thing worth writing.
Does Vantra work for a small, fully-remote sales team?
Frase turned the demand into a content signal
Accept it, and Frase researches and drafts the page.
Earned autonomy
Frase earns its autonomy, one content type at a time.
Every content type starts in review. As Frase keeps earning your approval, you can let the safe ones publish on their own and pause any type the moment its quality dips. The agent takes on more over time, never more than you allow.
Consistently clears your bar. Now publishing on its own to FraseCMS.
Auto-publish: onEvery type starts in review. Nothing publishes on its own until you say so.
Content Guard
Frase does not stop at the alert.
When a page slips on Google, Content Guard catches the decay, drafts the revision, and sets it in front of you. You approve the change, and Frase republishes to your CMS, so the fix ships in the same place you spotted the problem.
Best CRM Software for Small Business
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Slipping in AI answers and on GoogleAt a glance
The short version.
Frase
RecommendedThe platform that monitors your AI visibility and fixes the content behind it
- Best for
- Content teams who want to track AI visibility and act on it — research, write, optimize for SEO and AI search, monitor citations, and fix decaying content in one workflow, with AI visibility included from the entry plan
- Key strengths
- Closed monitor-and-fix loop (detect AI gaps → diagnose → brief → fix → republish), AI visibility tracking with competitor share-of-voice, AI Agent, dual SEO + GEO scoring, site-wide auditing, bot/crawler analytics — included from $49/mo
- Starting at
- $49/month ($39/month annual) — AI visibility included at every tier, free trial
- What's distinct
- Closed monitor-and-fix loop, real-time GEO scoring in the editor, Content Guard scheduled fixes for your approval, site-wide audit with cannibalization detection, MCP server
SE Ranking
A traditional SEO suite that sells AI visibility and content tools as separate add-ons
- Best for
- Teams whose main job is rank tracking, backlinks, and site crawling, and who are willing to pay extra to monitor AI visibility on a dashboard and do the content fixes by hand somewhere else
- Key strengths
- Built for position tracking, backlink monitoring, and technical site crawling. For AI search it monitors and reports only — it does not write, optimize, or republish the content that earns citations, and that tracking is a paid add-on
- Starting at
- Base SEO plan with AI visibility and content tools billed as separate add-ons (monitor only, no content fix loop)
- What's distinct
- AI visibility is a paid monitoring add-on, not an integrated fix loop; the content editor is its own add-on; no real-time GEO scoring, no Content Guard, no republish-to-CMS; keyword counts are consumed per search-engine and device combination
Feature-by-Feature Comparison
| Capability | FraseRecommended | SE Ranking |
|---|---|---|
| AI Search Visibility | ||
| AI engines tracked | IncludedChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more | IncludedChatGPT, Perplexity, Gemini, Google AI Mode/Overviews |
| Prompt tracking | IncludedTracked prompts scale by plan | IncludedPrompt tracking (add-on) |
| Competitor AI share-of-voice | Included | Included |
| AI bot/crawler analytics | IncludedGPTBot, ClaudeBot, and more (Professional+) | Not included |
| AI visibility alerts | IncludedSlack + email | Not included |
| AI visibility included in base plan | IncludedBuilt in from the entry plan | Not includedPaid add-on on top of the base plan |
| Content-to-Citation Workflow | ||
| Detect AI visibility gaps | Included | Included |
| Diagnose why AI isn't citing you | IncludedAutomated gap diagnosis | IncludedReports gaps and issues |
| Generate content brief to fix gaps | IncludedResearch-backed, one-click from insight | Not included |
| Fix content in integrated editor | IncludedWith real-time SEO + GEO scoring | Not includedMonitoring and reporting only |
| Scheduled content fixes (Content Guard) | IncludedScheduled scans detect Google decay and draft fixes for approval | Not includedDoes not fix content |
| Republish to your CMS | IncludedWordPress, Webflow, Sanity, Wix, FraseCMS | Not included |
| Track improvement after fixing | Included | Included |
| Content Creation & Optimization | ||
| AI content writing | IncludedUnlimited AI words, 100+ languages | IncludedAI Writer (content add-on) |
| Content editor with real-time scoring | IncludedDual SEO + GEO score | IncludedContent editor (add-on) |
| GEO optimization scoring | IncludedReal-time in the editor | Not included |
| AI Agent (natural language workflows) | IncludedSpecialized content skills | Not included |
| Content briefs | Included | IncludedContent add-on |
| AI image generation | IncludedBuilt-in, unlimited | Not included |
| Brand voice control | IncludedTrain AI on your brand voice | Not included |
| Unlimited AI words | Included | Not includedCredit-based limits |
| Site & SEO Analysis | ||
| Keyword research | Included | Included |
| SERP analysis | Included | Included |
| Site-wide content audit | IncludedBulk audit actions, cannibalization detection | IncludedSite audit tool |
| Backlink analysis | Not included | Included |
| Rank tracking | Not included | IncludedPosition tracking |
| Technical SEO audit | Not included | Included |
| Brand & Team Features | ||
| Brand voice control | IncludedTrain AI on your brand voice | Not included |
| Content governance | IncludedApproval workflows | Not included |
| Team collaboration | IncludedUp to 5 seats (Scale) | IncludedVaries by plan |
| Integrations & API | ||
| Google Search Console | Included | Included |
| WordPress | Included | Included |
| Google Docs | Included | Included |
| REST API | IncludedFull content lifecycle endpoints | Included |
| MCP Server (AI assistant integration) | IncludedDrive content workflows from any AI assistant | Included |
| Webhook API | Included | Not included |
| Chrome Extension | Included | Included |
| Pricing & Access | ||
| AI visibility included in plans | IncludedBuilt in from the entry plan | Not includedSold as a paid add-on |
| AI visibility fixes content | IncludedMonitor and fix in one workflow | Not includedMonitor only |
| Content tools included in base plan | IncludedEditor, briefs, AI writing in every plan | Not includedContent editor is a separate add-on |
| Starting price | $49/moFull platform, AI visibility included | IncludedBase SEO plan, then add-ons stack on top |
| Free trial | IncludedFree trial, no credit card | Included14-day trial |
AI engines tracked
ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more
ChatGPT, Perplexity, Gemini, Google AI Mode/Overviews
Prompt tracking
Tracked prompts scale by plan
Prompt tracking (add-on)
Competitor AI share-of-voice
AI bot/crawler analytics
GPTBot, ClaudeBot, and more (Professional+)
AI visibility alerts
Slack + email
AI visibility included in base plan
Built in from the entry plan
Paid add-on on top of the base plan
Detect AI visibility gaps
Diagnose why AI isn't citing you
Automated gap diagnosis
Reports gaps and issues
Generate content brief to fix gaps
Research-backed, one-click from insight
Fix content in integrated editor
With real-time SEO + GEO scoring
Monitoring and reporting only
Scheduled content fixes (Content Guard)
Scheduled scans detect Google decay and draft fixes for approval
Does not fix content
Republish to your CMS
WordPress, Webflow, Sanity, Wix, FraseCMS
Track improvement after fixing
AI content writing
Unlimited AI words, 100+ languages
AI Writer (content add-on)
Content editor with real-time scoring
Dual SEO + GEO score
Content editor (add-on)
GEO optimization scoring
Real-time in the editor
AI Agent (natural language workflows)
Specialized content skills
Content briefs
Content add-on
AI image generation
Built-in, unlimited
Brand voice control
Train AI on your brand voice
Unlimited AI words
Credit-based limits
Keyword research
SERP analysis
Site-wide content audit
Bulk audit actions, cannibalization detection
Site audit tool
Backlink analysis
Rank tracking
Position tracking
Technical SEO audit
Brand voice control
Train AI on your brand voice
Content governance
Approval workflows
Team collaboration
Up to 5 seats (Scale)
Varies by plan
Google Search Console
WordPress
Google Docs
REST API
Full content lifecycle endpoints
MCP Server (AI assistant integration)
Drive content workflows from any AI assistant
Webhook API
Chrome Extension
AI visibility included in plans
Built in from the entry plan
Sold as a paid add-on
AI visibility fixes content
Monitor and fix in one workflow
Monitor only
Content tools included in base plan
Editor, briefs, AI writing in every plan
Content editor is a separate add-on
Starting price
Full platform, AI visibility included
Base SEO plan, then add-ons stack on top
Free trial
Free trial, no credit card
14-day trial
Honest fit
Which should you choose?
Choose Frase if you
- Want to monitor your AI visibility AND fix the content behind it in one platform — not just read a dashboard
- Want AI visibility included from the entry plan instead of paying for it as a separate add-on
- Need a content editor with real-time SEO + GEO scoring as you write, in the base plan rather than a content add-on
- Want Content Guard to catch decaying content, draft the fix, and republish it to your CMS once you approve
- Want to optimize content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside Google
- Need unlimited AI content generation without credit limits
- Want an AI Agent that handles complex workflows through natural language instead of navigating separate tools
Frase may not be your fit if
- Your main job right now is backlink analysis or link building, not getting content cited by AI
- You need daily rank tracking across many search engines and devices and little else
- Technical site crawling (core web vitals, schema validation) is your priority over the content that earns citations
- You are fine paying for AI visibility as a separate add-on and reading it on a dashboard
- You are willing to do the content fixes by hand in a separate editor add-on somewhere else
See where AI ignores you — then fix it in one platform
Start your free trial. No credit card, no sales call.
7-day free trial. No credit card.
The differences that matter
Where the two part ways.
Frase fixes the content. SE Ranking only reports on it.
Frase: Tracks your AI visibility, then acts on it. Frase shows you where answer engines aren't citing you, diagnoses why, generates a brief, writes and optimizes in an editor with real-time SEO + GEO scoring, and publishes. As pages decay in Google, Content Guard drafts the fix for your approval. Measurement leads straight to the published fix, in one platform.
SE Ranking: Its AI visibility tracker hands you a report and a to-do list, then stops. It does not write, optimize, or republish anything. Every gap it flags becomes work you redo by hand in a separate content add-on.
Frase includes AI visibility. SE Ranking charges extra for it.
Frase: AI visibility tracking ships in every plan from the entry tier, in the same workflow that writes and optimizes your content. One subscription covers the gap you find and the fix you publish.
SE Ranking: AI search visibility is a paid add-on bolted on top of the base SEO plan, and the content editor is its own separate add-on. Getting the full picture means stacking charges across two add-ons, and the AI tracking still only monitors.
Frase is one workflow. SE Ranking is a tab you switch to.
Frase: Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in one workflow. An insight becomes a drafted fix you approve and publish, without re-keying the work or losing your brand context on the way.
SE Ranking: AI visibility is a monitoring add-on beside its older rank-tracking tools. Acting on what it finds means leaving the dashboard, paying for the content add-on, re-explaining your brand, and rebuilding the page from scratch somewhere else.
Frase is built for the job that wins AI citations.
Frase: Frase is built end to end for getting content cited by AI and ranked on Google: research, writing, dual SEO + GEO scoring, AI visibility tracking, and Content Guard fixes. That focus is why the whole loop closes in one place instead of leaking across separate add-ons.
SE Ranking: Built around rank tracking, backlinks, and technical crawls, with AI visibility and content sold on as add-ons. For the specific job of getting cited by AI and keeping content fixed, the answer-engine workflow is the part the suite was never designed around.
Frase writes the content. SE Ranking meters it.
Frase: Unlimited AI content generation in 100+ languages with built-in image generation, brand voice control, and content governance workflows. The editor shows real-time dual SEO + GEO scoring as you write, so creation and optimization happen in the same place, not two.
SE Ranking: Its writing assistant lives in a paid content add-on and runs on credit-based limits, so the more you create, the more it costs. And it scores for traditional SEO, not for whether AI engines will actually cite the page.
The Key Differentiator: The Frase Agent
SE Ranking provides individual tools for rank tracking, site auditing, and content optimization — but coordinating between them requires manual effort and switching between dashboards.
The Frase Agent handles complete content workflows through natural language. Describe what you need, and the Agent orchestrates research, writing, optimization, and AI visibility monitoring across every specialized capability.
With the Frase Agent
"Audit my site for AI visibility gaps on our top 10 pages and create optimization briefs for the 3 weakest"
→ Agent audits pages, checks AI citations, identifies gaps, creates targeted briefs — ready for immediate action
Without an Agent (SE Ranking)
Open AI Visibility Tracker → Run checks → Export data → Open Content Editor → Create brief manually → Optimize each page → Re-run visibility checks
→ Multiple tools and add-ons, manual workflow, per-check pricing
Every Specialized Skill via Natural Language
From SERP analysis to content generation to GEO optimization to site auditing — the Frase Agent handles it all through conversation. Every capability lives in one workflow, with no separate add-on for AI visibility or the content editor and no dashboards to navigate. You can also access these capabilities from Claude Desktop, ChatGPT, OpenClaw, or any AI assistant your team already uses.
What you get for the price
One platform, the whole loop.
Plans open at $39/mo billed yearly, and most in-house teams and agencies settle on Professional at $129/mo. AI visibility tracking is included at every tier. Need more room? Add seats, credits, or AI prompts as you grow. Pay yearly and save 20%.
Frase — Content Growth Platform
Full monitor-and-fix workflow, AI visibility included
- 10 articles, 50 audits, 25 AI prompts
- AI visibility tracking included
- SEO + GEO content scoring
- AI Agent, content editor, briefs
- Unlimited AI words + image generation
- 40 articles, 250 audits, 100 AI prompts
- Broader AI visibility tracking
- Bot/crawler analytics (GPTBot, ClaudeBot, etc.)
- 90-day history, 3 seats
- 100 articles, 1000 audits, 350 AI prompts
- Full AI visibility tracking
- 180-day history, 5 seats
SE Ranking — SEO Suite + Paid Add-Ons
Base SEO plan, then AI visibility and content billed on top
- Keyword research, site audit, backlinks
- Position tracking across engines and devices
- Keyword counts consumed per engine/device combination
- No AI visibility, no content editor at this tier
- Tracks ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews
- Prompt tracking and competitor comparison
- Monitoring only — no content fixes
- Content editor and AI Writer
- Content briefs and SEO scoring
- No GEO scoring, no Content Guard, no republish loop
Where you'll still need Frase
- AI visibility included in the base plan
- Real-time GEO scoring in an integrated editor
- Scheduled content fixes (Content Guard)
- Republish fixes to your CMS
- Unlimited AI content generation
SE Ranking sells AI visibility and the content editor as separate add-ons on top of the base SEO plan, and tracks AI visibility without fixing content. Verified against SE Ranking's own product and pricing pages, June 2026.
Why teams pick the included monitor-and-fix loop over a stack of add-ons
The reason teams move the content work to Frase is simple. An SEO suite shows you where AI engines stop citing you, charges an add-on for the privilege, then leaves the fix to you in yet another add-on. Frase shows you the same gap and then writes, optimizes, and republishes the page that closes it, in one workflow and one price, with Content Guard keeping it fixed as it decays.
Questions, answered straight.
Does Frase do AI visibility, or is it just a content writer?
Frase is a closed-loop AI-search platform, not a content-optimization-only tool. Frase researches and writes content, and tracks whether AI engines actually cite you across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. When a page starts slipping in Google, Content Guard catches the decay, drafts the fix, and republishes it once you approve. SE Ranking offers an AI visibility tracker too, but it reports the problem and leaves the content fix to you in a separate add-on. Anyone describing Frase as only a brief generator is working from an outdated picture of the product.
What's the difference between Frase and SE Ranking for AI visibility?
Both track your visibility in AI search. The difference is what happens next, and where the line on the invoice falls. SE Ranking's AI visibility tracker is a monitoring product sold as an add-on on top of its base SEO plan: it benchmarks visibility, tracks prompts, and reports gaps, then hands you a to-do list. Frase closes the loop: it tracks your AI visibility, diagnoses why engines aren't citing you, and writes or rewrites the content in the same workflow, then republishes the fix once you approve it. SE Ranking tells you AI isn't citing you; Frase helps you do something about it.
Is AI visibility included in Frase, or is it an add-on like SE Ranking?
AI visibility tracking is built into Frase plans from the entry tier, and it sits in the same workflow that writes and optimizes your content. SE Ranking sells AI search visibility as a separate paid add-on layered on top of its base SEO subscription, and the content editor is its own add-on as well. With Frase, the gap you find and the fix you publish live in one place and one price, instead of stacking add-on charges across two tools.
Which AI engines does Frase track?
Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with coverage that scales by plan. Beyond tracking, Frase connects what it finds to content fixes, so monitoring leads to a published page instead of another dashboard you have to act on by hand.
Frase doesn't do rank tracking or backlinks — is that a problem?
It depends on the job you're hiring the tool for. SE Ranking is built around position tracking, backlinks, and site crawling. Frase is built around the content that earns Google rankings and AI citations, and around keeping that content fixed as it decays. If your priority is getting cited by AI and staying there, Frase owns that loop end to end. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever rank tracker you already run.
Can I use Frase alongside SE Ranking instead of replacing it?
Yes. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever SEO suite you already run. The point is the division of labor: Frase owns the content that earns AI citations and Google rankings, and keeps it fixed as it decays. Teams bring in Frase precisely because their existing suite reports on AI visibility but never writes or republishes the content behind it. If getting cited by AI is the priority, Frase is the part of the stack that actually does that job.
See why teams choose Frase.
Frase runs the loop that keeps your content ranking on Google and cited by AI. Start free, and see it on your own pages in a minute.
7-day free trial. No credit card.