Frase vs Profound
Profound watches how AI answers about you. Frase wins Google and AI — then fixes the content.
Verified June 2026
Trusted by content and SEO teams at
Where Frase pulls ahead
What Frase does that Profound doesn’t.
Frase runs the whole loop in one place: it hears what your visitors ask, earns the right to act, and ships the fix when a page slips. Three moves that turn monitoring into a published result.
Frase Answers
A front door that captures the real questions your visitors ask.
Frase Answers sits on your own site and answers visitors from your own pages. Every question is first-party demand, so Frase turns the ones you have no page for yet into the next thing worth writing.
Does Vantra work for a small, fully-remote sales team?
Frase turned the demand into a content signal
Accept it, and Frase researches and drafts the page.
Earned autonomy
Frase earns its autonomy, one content type at a time.
Every content type starts in review. As Frase keeps earning your approval, you can let the safe ones publish on their own and pause any type the moment its quality dips. The agent takes on more over time, never more than you allow.
Consistently clears your bar. Now publishing on its own to FraseCMS.
Auto-publish: onEvery type starts in review. Nothing publishes on its own until you say so.
Content Guard
Frase does not stop at the alert.
When a page slips on Google, Content Guard catches the decay, drafts the revision, and sets it in front of you. You approve the change, and Frase republishes to your CMS, so the fix ships in the same place you spotted the problem.
Best CRM Software for Small Business
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Slipping in AI answers and on GoogleAt a glance
The short version.
Frase
RecommendedThe platform that ranks you on Google and gets you cited by AI, then fixes the content behind it
- Best for
- Content teams who want to win both Google and AI search in one workflow — research, write, optimize for SEO and GEO, audit, monitor citations, and fix decaying content, with self-serve access
- Key strengths
- Google + AI in one loop, keyword research and SERP analysis, integrated editor with real-time SEO + GEO scoring, AI visibility tracking with share-of-voice and citation-gap analysis, Content Guard fixes for Google ranking decay, site-wide auditing, AI Agent and MCP access
- Starting at
- $49/month ($39/month annual) — full platform, self-serve, free trial
- What's distinct
- Dual SEO + GEO scoring in the editor, Frase Answers first-party demand capture, Content Guard ranking-decay fixes, site-wide audit with cannibalization detection, full platform on the entry plan
Profound
An AI-search analytics platform focused on how your brand appears across answer engines
- Best for
- Teams who already have Google SEO and content creation handled elsewhere and want a standalone, enterprise-priced analytics layer for AI answer engines
- Key strengths
- Purpose-built for AI answer engines only — it brings no keyword research, no backlink index, no rank tracking, and no site-wide SEO audit, so winning on Google still happens in a separate stack
- Starting at
- Accessible tier tracks ChatGPT only; broader engine coverage and the deeper analytics step up to higher and custom enterprise tiers
- What's distinct
- AI-answer analytics scoped to AI search; no Google-search toolkit and no dual SEO + GEO editor, so the ranking half of the work lives in another tool
Feature-by-Feature Comparison
| Capability | FraseRecommended | Profound |
|---|---|---|
| AI Search Visibility | ||
| AI engines tracked | IncludedChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more | Included |
| Share of voice tracking | Included | Included |
| Citation gap analysis | Included | Included |
| Sentiment analysis | Included | Included |
| First-party demand — the real questions your visitors ask | IncludedCaptured live by Frase Answers, in your visitors' own words | Not included |
| AI bot/crawler analytics | IncludedGPTBot, ClaudeBot, and more (Professional+) | Included |
| AI visibility alerts | IncludedSlack + email | Included |
| Google Search & SEO | ||
| Keyword research | Included | Not included |
| SERP analysis | Included | Not included |
| Real-time SEO scoring in the editor | IncludedDual SEO + GEO score as you write | Not included |
| Site-wide content audit | IncludedBulk audit actions, cannibalization detection | Not included |
| Track and fix Google ranking decay (Content Guard) | IncludedDetects decay, drafts the fix, republishes on your approval | Not included |
| Content Creation & Optimization | ||
| AI content writing | IncludedUnlimited AI words, 100+ languages | Included |
| Integrated editor with real-time scoring | IncludedSee SEO + GEO score live as you write | Not included |
| GEO optimization scoring | IncludedReal-time in the editor | Not included |
| Research-backed content briefs | IncludedSERP-analyzed | Included |
| AI Agent (natural language workflows) | IncludedSpecialized content skills | Included |
| AI image generation | IncludedBuilt-in, unlimited | Not included |
| Unlimited AI words | Included | Not included |
| Content-to-Citation Workflow | ||
| Detect AI visibility gaps | Included | Included |
| Diagnose why AI isn't citing you | IncludedAutomated gap diagnosis | Included |
| Optimize for Google AND AI in one editor | IncludedDual SEO + GEO scoring on every page | Not included |
| Republish fixes to your CMS | IncludedWordPress, Webflow, Sanity, Wix, FraseCMS | Included |
| Track improvement after fixing | Included | Included |
| Integrations & API | ||
| REST API | IncludedFull content lifecycle endpoints | Included |
| MCP Server (AI assistant integration) | IncludedDrive the full content workflow from any AI assistant | Included |
| Google Search Console | Included | Not included |
| Google Docs | Included | Included |
| Webhook API | Included | Included |
| Pricing & Access | ||
| Self-serve sign-up | IncludedStart the full platform immediately | IncludedAccessible tier tracks ChatGPT only |
| Full platform on the entry plan | IncludedContent + SEO + GEO + AI visibility at $49/mo | Not includedBroader coverage steps up to higher/custom tiers |
| Free trial | IncludedFree trial, no credit card | Not included |
| Starting price | $49/moFull platform | IncludedEntry tier (ChatGPT-only); custom enterprise for full coverage |
AI engines tracked
ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more
Share of voice tracking
Citation gap analysis
Sentiment analysis
First-party demand — the real questions your visitors ask
Captured live by Frase Answers, in your visitors' own words
AI bot/crawler analytics
GPTBot, ClaudeBot, and more (Professional+)
AI visibility alerts
Slack + email
Keyword research
SERP analysis
Real-time SEO scoring in the editor
Dual SEO + GEO score as you write
Site-wide content audit
Bulk audit actions, cannibalization detection
Track and fix Google ranking decay (Content Guard)
Detects decay, drafts the fix, republishes on your approval
AI content writing
Unlimited AI words, 100+ languages
Integrated editor with real-time scoring
See SEO + GEO score live as you write
GEO optimization scoring
Real-time in the editor
Research-backed content briefs
SERP-analyzed
AI Agent (natural language workflows)
Specialized content skills
AI image generation
Built-in, unlimited
Unlimited AI words
Detect AI visibility gaps
Diagnose why AI isn't citing you
Automated gap diagnosis
Optimize for Google AND AI in one editor
Dual SEO + GEO scoring on every page
Republish fixes to your CMS
WordPress, Webflow, Sanity, Wix, FraseCMS
Track improvement after fixing
REST API
Full content lifecycle endpoints
MCP Server (AI assistant integration)
Drive the full content workflow from any AI assistant
Google Search Console
Google Docs
Webhook API
Self-serve sign-up
Start the full platform immediately
Accessible tier tracks ChatGPT only
Full platform on the entry plan
Content + SEO + GEO + AI visibility at $49/mo
Broader coverage steps up to higher/custom tiers
Free trial
Free trial, no credit card
Starting price
Full platform
Entry tier (ChatGPT-only); custom enterprise for full coverage
Honest fit
Which should you choose?
Choose Frase if you
- Want to win Google search AND AI citations in one platform — not just read an AI-answer dashboard
- Need keyword research, SERP analysis, and a content editor with real-time SEO + GEO scoring as you write
- Want Content Guard to catch Google ranking decay, draft the fix, and republish it to your CMS once you approve
- Need site-wide auditing with cannibalization detection and internal-link analysis
- Want Frase Answers to capture the real questions your visitors ask, in their own words
- Want to run the full research-to-publish loop self-serve at $49/month, without a sales call
Frase may not be your fit if
- Your Google SEO and content creation are already handled in another stack
- You want a standalone analytics layer scoped only to AI answer engines
- You are an enterprise buyer comfortable with a sales-led, custom deployment
- You do not need keyword research, SERP analysis, rank tracking, or a site-wide SEO audit in the same tool
- Tracking AI answers is the entire job, and ranking on Google is someone else's problem
Win Google and AI — then fix the content in one platform
Start your free trial. No credit card, no sales call.
7-day free trial. No credit card.
The differences that matter
Where the two part ways.
Frase wins Google and AI. Profound watches AI only.
Frase: Built to win both halves of search in one loop. Frase brings keyword research, SERP analysis, research-backed briefs, an editor that scores every page for both Google SEO and AI search, and site-wide auditing. The same page that ranks on Google is the one cited by AI, and Content Guard keeps both working as the landscape shifts.
Profound: Purpose-built for AI answer engines, by its own design. It brings no keyword database, no backlink index, no rank tracking, and no site-wide SEO audit. Winning on Google still lives in a separate stack, so the ranking half of your search strategy never touches the platform.
Frase is one loop. Profound is one slice.
Frase: Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in a single workflow. A gap becomes a brief, a drafted page, a published fix you approve, then a tracked improvement, without re-keying the work or losing your brand context between tools.
Profound: Scoped to AI-answer analytics. To rank on Google, research keywords, run a site audit, or score a page for traditional search, you leave the platform and rebuild the workflow somewhere else. The slice it covers is one part of a job Frase runs end to end.
Frase captures the demand on your own site.
Frase: Frase Answers is a conversational front door on your site that captures the real questions your visitors ask, in their own words. That's first-party demand straight from your audience, wired directly into the content you write next, alongside AI visibility tracking across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude.
Profound: Models market-level estimates of what the broader audience asks AI engines. Useful context, but it is not the live demand from the visitors on your own pages, and acting on it still means moving the content work to another tool.
Frase keeps the page fixed. Profound reports the gap.
Frase: Content Guard watches your published pages for Google ranking and traffic decay, drafts the update, and republishes to WordPress, Webflow, Sanity, Wix, or FraseCMS once you approve it. You stay in control of what goes live. The work doesn't end at publish — the loop keeps your content earning rankings and citations.
Profound: Strong at surfacing where you stand in AI answers and where the gaps are. But keeping a page ranking on Google as it decays is a different job, and it isn't the one this platform was built to run.
Frase is self-serve at $49. Profound is sales-anchored.
Frase: Self-serve at $49/month with the full platform — content creation, optimization, auditing, and AI visibility — in one plan. Free trial, no card, no sales call. You buy one workflow today instead of stitching tools together later.
Profound: Its accessible entry tier tracks ChatGPT only, with broader engine coverage and the deeper analytics stepping up to higher and custom enterprise tiers. The scope is AI-answer analytics, so content creation and Google SEO come from other tools in your stack.
The Key Differentiator: Full Content Workflow
Profound's Agents handle brief generation, article drafts, and outreach — useful for getting content started. But the drafts still need to be optimized, scored, and refined in a separate tool.
The Frase Agent handles the complete workflow: research → brief → write → optimize (with real-time SEO + GEO scoring) → audit → monitor AI visibility → diagnose gaps → fix. No separate tools needed. You can also access these capabilities from Claude Desktop, ChatGPT, OpenClaw, or any AI assistant your team already uses.
The Frase Workflow
Monitor AI visibility → Detect gap → Agent diagnoses why → One-click brief → Write in editor with live GEO scoring → Publish → Track improvement
→ Complete closed loop in one platform
The Profound Workflow
Monitor AI visibility → Detect gap → Agent generates brief → Agent drafts article → Switch to content tool for optimization → Publish → Come back to Profound to check
→ Analytics + drafting, but editing and optimization require separate tools
The Advantage of an Integrated Editor
Having real-time SEO + GEO scoring directly in the content editor means every word you write is optimized for both Google and AI search. Profound can tell you what to write. Frase helps you write it, optimize it, and verify it worked — all without leaving the platform.
Why teams pick one loop for Google and AI over AI-only analytics
The reason content teams pick Frase comes down to scope. An AI-answer analytics platform tells you how you show up inside AI, then leaves Google search and the content work to your other tools. Frase covers both halves in one loop — it ranks you on Google with keyword research, SERP analysis, and dual SEO + GEO scoring, gets you cited by AI, and keeps the page fixed with Content Guard as it decays.
Questions, answered straight.
Does Frase track whether AI engines actually cite you?
Yes. Frase tracks your brand's visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with share-of-voice, citation-gap analysis, sentiment, and alerts when your standing changes. Then Frase does the part a tracking dashboard leaves to you: it diagnoses why AI isn't citing you and helps you write and optimize the content in the same platform, scored for both Google search and AI search. You measure your AI visibility and act on it without switching tools.
What's the real difference between Frase and Profound?
Scope. Profound is an answer-engine analytics platform: it goes deep on how your brand appears in AI answers. Frase wins both halves of search in one loop — it ranks your content on Google with keyword research, SERP analysis, site-wide auditing, and real-time SEO scoring, and it gets you cited by AI with GEO scoring and visibility tracking. If your goal is showing up everywhere a buyer searches, not just inside AI answers, Frase is the platform built for the whole job.
Which AI engines does Frase track?
Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, and DeepSeek. Coverage scales with your plan. Beyond tracking, Frase ties every gap it finds to a content action — a brief, an edit, a republish — so monitoring leads somewhere instead of stopping at a chart.
Can Frase rank my content on Google, not just inside AI answers?
Yes, and this is where the two platforms part ways. Frase carries the traditional-search toolkit a content team needs to rank: keyword research, SERP analysis, research-backed briefs, an integrated editor with real-time SEO scoring, and site-wide auditing with cannibalization detection. Profound is purpose-built for AI answer engines and does not bring a keyword database, backlink index, or rank tracking. Frase covers Google and AI search in the same workflow, so you build the page once and win both.
Does Frase fix content as it loses ground?
Yes. Content Guard watches your published pages for Google ranking and traffic decay, drafts the update, and republishes to WordPress, Webflow, Sanity, Wix, or FraseCMS once you approve it. You stay in control of what goes live. So the work doesn't end at publish — Frase keeps the content earning rankings and citations as the search landscape shifts under it.
How do Frase and Profound compare on getting started?
Frase is self-serve: start a free trial, sign in, and run the full workflow at $49/month with content creation, optimization, auditing, and AI visibility in one plan. No card, no sales call. Profound's accessible entry plan tracks ChatGPT only, with broader engine coverage and the deeper analytics stepping up to higher tiers and custom enterprise pricing. The practical question is scope: Profound prices AI-answer analytics; Frase prices the full ranking-and-citation workflow at a price you can start on today.
See why teams choose Frase.
Frase runs the loop that keeps your content ranking on Google and cited by AI. Start free, and see it on your own pages in a minute.
7-day free trial. No credit card.