Multilingual content

Write content that ranks in 70+ languages

Frase writes content natively in 70+ languages and locale variants, originated in the target language with its own tone, formality, and market-SEO guidance, never translated. The same research-write-optimize-publish-track loop runs in every one of them.

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Written natively, not translated

The same Optimize panel, scoring a native-language draft

Frase doesn't write in English and hand the page to a translator. It originates the draft directly in the target language, with tone, formality, and structure set for that market from the first sentence, then scores it with the same SEO and GEO checks you already use.

  • One draft, originated natively in the language you choose
  • The same SEO and GEO scores, tuned to that language's market
  • No separate translation step and no second tool to manage

Locale depth

Not one Spanish. Seven.

Frase doesn’t treat “Spanish” as one setting. Spain, Mexico, Latin America, and Argentina each get their own grammar, vocabulary, and market conventions, so a page written for Madrid doesn’t read like a page written for Mexico City.

Spain
es-ES

Formal but warm, written the way a European business reads: informal 'vosotros' plural address, local vocabulary (ordenador, móvil, coche), EUR pricing.

Mexico
es-MX

Friendly and direct, built for the Mexican market: 'ustedes' address, homegrown vocabulary (computadora, celular, departamento), MXN pricing, local cultural timing.

Latin America
es-419

Neutral and story-led, written to read naturally from Bogotá to Buenos Aires: 'ustedes' address, vocabulary chosen to avoid any one country's slang.

Argentina
es-AR

Distinct voseo grammar ('vos', not 'tú') and Argentine phrasing, kept separate from the rest of Latin Spanish so the copy sounds local, not regionally generic.

Full coverage

Every language and locale variant, at a glance

Grouped by language, with how many locale variants each one carries. Fewer variants doesn’t mean less guidance, most languages here get their own dedicated tone and market notes even without a regional split.

  • Afrikaans
  • Arabic
  • Basque
  • Bengali
  • Bulgarian
  • Catalan
  • Chinese(2 variants)
  • Croatian
  • Czech
  • Danish
  • Dutch(2 variants)
  • English(4 variants)
  • Estonian
  • Filipino
  • Finnish
  • French(4 variants)
  • Galician
  • German(3 variants)
  • Greek
  • Gujarati
  • Hausa
  • Hebrew
  • Hindi
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Italian(2 variants)
  • Japanese
  • Kannada
  • Korean
  • Latvian
  • Lithuanian
  • Malay
  • Malayalam
  • Maltese
  • Marathi
  • Norwegian
  • Polish
  • Portuguese(2 variants)
  • Punjabi
  • Romanian
  • Russian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish(7 variants)
  • Swahili
  • Swedish
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Vietnamese
  • Yoruba

70+ languages and locale variants in total.

Part of the loop

Multilingual isn’t a separate mode. It’s the same loop Frase already runs, research, write, optimize, publish, track, executed natively in whichever language your market reads, with the Agent drafting and FraseCMS as one of the places it can publish to.

Research

Frase researches the SERPs your market actually sees, in that language.

Write

The Agent drafts natively in the target language, in your brand voice.

Optimize

The same SEO and GEO scoring, tuned to that language's market.

Publish

One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.

Track

Frase tracks how your pages rank and where AI engines cite you, in every language you publish.

Originated, not translated

Every language gets its own guidance, not a translated copy of English

A translated page reads like a translation. Frase avoids that by giving each language its own writing and optimization guidance from the start, so the draft sounds like it was written for that market, because it was.

Tone and formality, tuned per language

Frase sets tone and formality for the language it's writing in: more formal for German business readers, warmer and more direct for Mexican Spanish, understated for British English. Nothing is carried over from an English default.

Structure conventions per market

How a page opens, how long its paragraphs run, and how directly it states its point vary by market. Frase follows the convention for the language it's writing in, not a single global template.

SEO guidance per market

Local vocabulary, spelling, and search-intent conventions differ by market, not just by language. Frase writes and optimizes for the market you're targeting, not a generic version of the language.

Stop stitching point tools

Originate in the language. Don't translate into it.

The default workflow for going multilingual is to write in English, then translate. Frase skips that step entirely: the draft starts in the language you need.

The fragmented way

  • Write in English, machine-translate the page, then hope the tone survives the round trip.
  • Optimize the English version for SEO, then translate it and hope the guidance still applies.
  • Run a different tool or process for every market you write in.

The Frase way

  • Frase originates the draft directly in the target language, with its own tone from the first sentence.
  • Frase gives every language its own SEO and GEO guidance, native to that market, not carried over from English.
  • Frase runs the same research-write-optimize-publish loop in every language, from one workspace.

Proof

The same research view, working in another language

4.8/5 on G2500+ reviews across G2 & Capterra

Research runs in the language you're targeting too. This is the same SERP-research view shown across Frase, here pulling the ranking pages for a German query, not English results with German labels on top.

What you get in the trial

See a page get written in another language in your first session

Start a trial, pick a language, and run a real query through Frase. You'll watch it research that market's SERPs, draft natively, and score the page with the same rigor as an English one, all before your trial's first day is over.

Plans start at $39/mo billed yearly, and every language Frase supports is available on every plan. Run more content or add seats and audit credits as your team grows.

7-day free trial. No credit card.

Questions about writing in other languages

How many languages does Frase support?

Frase writes natively in 70+ languages and locale variants, including seven Spanish variants, four English variants, and four French variants, each with its own tone, structure, and market-SEO guidance.

Which languages does Frase support?

Frase covers the major world languages (Spanish, French, German, Portuguese, Japanese, Chinese, and more) along with dozens of others, from Afrikaans to Vietnamese. Where a language has meaningful regional variants, like Spanish or English, Frase supports each one separately rather than treating the language as one setting.

Is the content translated or written natively?

Written natively. Frase originates the draft directly in the language you choose, with its own tone, formality, and structure, instead of writing in English and translating afterward. Translation carries an English draft's assumptions with it; originating the draft in-language doesn't.

Does the Agent work in my language?

Yes. The Agent draws from the same list of 70+ languages and locale variants as the rest of Frase, so you can research, draft, and revise with it in whichever language you're targeting.

Does SERP research work in my language?

Yes. Frase's research pulls results for the language and market you select, not English results with foreign labels on top, so the competitive picture you see is the one your actual audience sees.

Does Frase Answers reply in my visitor's language?

Yes. Answers responds in the language your visitor asks in, so an international visitor gets a reply in their own language rather than a generic English default.

Can I optimize content I've already published in another language?

Yes. Point Frase at a published URL to score it and get optimization guidance in that language, the same rigor as a page you draft from scratch, so refreshing older non-English content works the same way it does in English.

Do variants like Mexican Spanish and European Spanish actually differ?

Yes, meaningfully. Spain Spanish uses informal 'vosotros' plural address and European vocabulary; Mexican Spanish uses 'ustedes' and its own vocabulary; Latin American Spanish stays neutral across the region; Argentine Spanish uses distinct voseo grammar. Frase treats each as its own locale rather than one generic 'Spanish.'

Get started

Write your next page in the language your market actually reads

Start a trial and run a real query in the language you need. You'll get a native draft, not a translation, scored with the same rigor Frase brings to English.

7-day free trial. No credit card.

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Multilingual SEO Content in 70+ Languages | Frase