Turn a topic into a researched brief
Frase reads the pages already ranking for your topic, surfaces the questions real searchers ask, and finds the gaps you can win — then builds the brief your writer needs to start. The research arrives shaped, not as a spreadsheet you have to interpret.
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From query to brief
The research and the brief, in one pass
Frase pulls the results already ranking for your topic, breaks down how those pages are built, and lines up the questions and gaps that matter. Then it assembles a structured brief (headings, sections, the keywords and sources to cover) that hands straight to the writer.
- Reads the pages already ranking, with their structure and depth
- Surfaces the real questions searchers ask and the gaps left open
- Builds a brief you can hand to the writer, or adjust before you do
Pages already ranking
- 1northwind.com2,640 words
- 2crmweekly.io1,980 words
- 3salesstack.co3,120 words
Gaps to cover
- Pricing comparison tablein 4 of the top pageshigh
- “Cheapest CRM for startups”asked by searchers, uncoveredmed
Brief outline
- 1.What to look for in a small-business CRM
- 2.Pricing, compared by seat
- 3.Setup time for a small team
Part of the loop
A brief is not a separate app you tab over to. It is the first move of the loop Frase runs end to end, so the same topic travels from research to a published, ranking page without leaving the workspace.
Research
Frase reads the SERP, gathers questions and gaps, and builds the brief.
You are hereCreate
The brief hands to the writer, which drafts the page and images in your brand voice.
Optimize
Frase scores the draft for SEO and GEO and shows what to improve before you ship.
Fix
Content Guard watches for ranking decay later and proposes the fix for your approval.
What Frase does
Everything that turns a topic into a brief worth writing
Frase gathers the SERP, the questions, the competitors, and the keywords in one place, so the work that used to span a stack of tabs happens in a single pass — and ends in a brief, not a pile of data.
Breaks down the pages already ranking
Frase reads the results ranking for your topic and lays out how each page is built, from its structure and length to its headings and the subjects it covers, so you know what the brief has to answer to compete.
Surfaces the questions real searchers ask
Frase pulls the questions people actually search and discuss, from People Also Ask, forums, and answer engines, so the brief speaks to intent, not a keyword list.
Finds the gaps you can win
Frase compares the ranking pages and flags what they leave uncovered, ranked by how much each gap matters, so you brief around an angle competitors missed.
Builds the brief, ready for the writer
Frase assembles the findings into a structured outline — headings, sections, the keywords and sources to cover. Hand it to the writer for a first draft, or pin and adjust what makes the cut first.
Researches conversationally through the Frase Agent
Ask the Frase Agent to research a topic and it runs the analysis under the hood, then hands back a brief you can refine in the same conversation. You stay in control of what goes in.
Researches in your market's language
Set a target language and country, and Frase pulls the SERP, questions, and competitors for that locale — so a team briefing beyond English works from how that market actually searches, not a translation.
Stop stitching point tools
A brief, not a relay between research tabs
Briefing a piece usually means a SERP tool, a keyword tool, a questions tool, and a doc to glue them together by hand. Frase keeps the whole pass in one place and ends with something you can write from.
The fragmented way
- Pull the SERP in one tool, then rebuild the picture of each page by hand.
- Chase questions and keywords across separate tools and tabs.
- End with a spreadsheet of data and still have to write the brief yourself.
- Hand the writer a doc and hope nothing got lost in the copy-paste.
The Frase way
- Frase reads the ranking pages and breaks down how each one is built for you.
- Frase gathers the questions, keywords, and gaps in the same place you brief.
- Frase assembles the findings into a structured brief, ready for the writer.
- Frase passes the brief straight to the writer in the same workspace.
Proof
Teams start from a real brief, not a blank page
“I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.”
“I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.”
What you get in the trial
Brief your next piece in your first session
Start a trial and run a real topic through Frase. It reads the SERP, gathers the questions and gaps, and builds a brief you can hand to the writer the same day. You will leave the session with a brief in hand and a draft a click away, not a spreadsheet to make sense of later.
Plans start at $39/mo billed yearly. Every plan includes the research, the brief, and the writer. Run more content or add seats and audit credits as your team grows.
7-day free trial. No credit card.
Questions about SEO research with Frase
What does Frase research, exactly?
For a topic, Frase reads the pages already ranking and breaks down how each one is built, gathers the questions real searchers ask from People Also Ask and forums, expands the related keywords, and flags the gaps competitors leave open. It assembles all of it into a structured brief you can hand to the writer.
Does Frase build the brief, or just hand me data?
It builds the brief. Frase consolidates the SERP breakdown, questions, keywords, and gaps into a structured outline with headings and sections. You can hand it straight to the writer for a first draft, or pin and adjust what makes the cut before you do. You decide what goes in.
How is this different from a standalone keyword or SERP tool?
Standalone tools hand you raw data (keyword lists, volumes, SERP positions) and leave the synthesis to you. Frase runs the research and turns it into a brief in the same flow, then passes that brief to the writer. Research and drafting do not live in separate tools.
Can I run research by just asking the Frase Agent?
Yes. Ask the Frase Agent to research a topic and it runs the analysis under the hood, then returns a brief. You can refine it in the same conversation — change the angle, adjust the outline, or ask for more on a section. Frase proposes; you approve what goes in.
Does Frase research in languages other than English?
Yes. Set a target language and country for the run, and Frase pulls the SERP, the questions, and the competitor breakdown for that locale, so the brief reflects how searchers in that market actually phrase intent rather than a translated approximation.
What happens to the brief after I build it?
The brief hands off to the Frase writer, which drafts the page in your brand voice. From there the editor scores the draft for SEO and for AI search (GEO) so you can see what to improve before you publish. Research, brief, draft, and optimize stay in one continuous flow. See SEO content optimization for the scoring step.
Do I have to redo the research for every related topic?
No. Frase reuses overlapping research, so when you brief a related topic the second run starts from what it already gathered instead of fetching everything again. Related pieces come together noticeably faster.
Start your next piece with a real brief
Run a topic through Frase, watch it read the SERP and build the brief, then hand it to the writer. Start free and brief your next page today.
7-day free trial. No credit card.