Stop Guessing Why Competitors Rank
SERP Analysis • Competitive Intelligence • Content Strategy
See exactly what topics, structure, and SERP features top-ranking pages use—then create content that beats them.
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Creating Content Without SERP Analysis Is Like Building a House Without a Blueprint
You wouldn't guess your way through construction. Why guess your way through content?
❌ The Problem: Guessing What Works
You write what you think users want. You structure content based on intuition. You publish... and your article sits on page 3. Why? Because you didn't see what Google is actually rewarding.
⚡ The Cost: Wasted Time, Lost Rankings
Every article that doesn't rank is 6-10 hours of wasted work. Multiply that across 10-20 articles per month, and you're burning hundreds of hours on content that gets zero traffic. Meanwhile, competitors who analyze SERPs first are dominating page 1.
✅ The Solution: Reverse-Engineer Success
Frase's SERP Analyzer shows you exactly what's working before you write a single word. See competitor content structure, SERP features, heading hierarchies, and topic coverage—then create content that's more comprehensive and better structured than anything on page 1.
Everything You Need to Outsmart Competitors
Not just keyword data. Real competitive intelligence.
SERP Metrics
Word count, domain authority, backlinks, and page speed for every top-ranking result. Know the competitive benchmarks before you write.
Content Structure Analysis
See exactly how competitors organize their content. Headings, subheadings, and topics—all extracted and analyzed for you.
SERP Features Detection
Featured Snippets, People Also Ask, Local Packs, Knowledge Panels—know which formats Google is showing for your keyword.
Export & Share
Export competitor analysis and content briefs to share with writers, clients, or your team. Perfect for agencies and content teams.
How It Works
From keyword to published content in 3 steps
Enter Your Target Keyword
Type in the keyword you want to rank for. Frase pulls the top 20 Google results instantly—no manual searching required.
Analyze Competitor Content Structure
See exactly what topics, headings, and questions top-ranking pages cover. Frase shows you the content blueprint that's already working.
Create Content That Beats Them
Use Frase's insights to write comprehensive content that covers all the right topics in the right structure. Export your brief or write directly in Frase.
Analyze First. Create Second.
Most teams write content, then try to optimize it. That's backwards. With Frase, you see exactly what's working before you write a single word.
No more guessing what to write
See the exact topics and questions competitors cover
No more endless revisions
Get the structure right the first time
No more page 3 rankings
Create content that's more comprehensive than anything on page 1
Who Uses SERP Analysis?
From solo bloggers to enterprise content teams
SEO Teams
"We analyze SERPs before every content brief. Writers get a clear blueprint, and our first-page rankings have doubled in 6 months."
Typical result: 2x first-page rankings in 6 months
Content Marketers
"SERP analysis cuts my content planning from 2 hours to 15 minutes. I see exactly what's working and create briefs that actually rank."
Typical result: 2 hours → 15 minutes per brief
Agencies
"We export SERP analysis reports for every client brief. It shows we're data-driven, and clients love seeing the competitive intelligence."
Typical result: Higher client retention through data-driven briefs
Beyond Basic SERP Analysis
Advanced features for serious content teams
Topic Clustering
Automatically group related topics from competitor content. See semantic connections you'd miss manually.
Question Mining
Extract every question competitors answer. Covers Google PAA, Reddit, Quora, and Frase AI predictions.
Historical SERP Changes
See how SERPs have changed over time. Know if trends are seasonal or permanent.
Content Gap Analysis
See topics competitors cover that you're missing. Fill content gaps before writing.
Manual SERP Analysis vs. Frase
The difference is dramatic
❌ Without Frase
- •Manually open 20+ competitor tabs
- •Copy/paste headings into a spreadsheet
- •Check word counts with browser extensions
- •Guess which SERP features matter
- •Spend 2-3 hours per keyword
Result: Slow, manual, error-prone
✅ With Frase
- •Enter keyword, get analysis in 60 seconds
- •Auto-extract headings, topics, and structure
- •See word counts, DA, and metrics instantly
- •SERP features detected automatically
- •Export content brief for writers
Result: 2-3 hours → 5 minutes
Frequently Asked Questions
What is a SERP analyzer?
A SERP analyzer is a tool that examines search engine results pages to identify why top-ranking content performs well. Frase's SERP Analyzer goes beyond basic metrics—it analyzes competitor content structure, heading hierarchy, SERP features, and keyword usage to give you a blueprint for creating content that outranks them.
How is this different from other SEO tools?
Most SEO tools show you keyword data and backlinks. Frase's SERP Analyzer reverse-engineers the actual content structure of top-ranking pages—showing you exactly what topics they cover, how they organize information, and which SERP features they're winning. You get a content blueprint, not just keyword suggestions.
Do I need to analyze SERPs before every piece of content?
For high-value content that needs to rank, yes. SERP analysis ensures you're not guessing what works—you're seeing exactly what Google is rewarding. For most teams, this saves 2-3 hours per article by eliminating guesswork and multiple revisions.
Can I export the SERP analysis data?
Yes. Frase lets you export competitor analysis, content briefs, and optimization recommendations to share with writers, clients, or your team. Many agencies use this to create detailed content briefs that writers can follow.
What SERP features does Frase detect?
Frase detects Featured Snippets, People Also Ask boxes, Local Packs, Knowledge Panels, Image Packs, Video Carousels, and more. Knowing which SERP features appear for your target keyword helps you optimize for the right format (list, table, paragraph, video, etc.).
Ready to Stop Guessing?
Join 30,000+ content teams who analyze SERPs before they write. See exactly what works—then create content that outranks everyone.
I want to analyze SERPs nowNo credit card required • Cancel anytime