See who ranks, and why

Frase pulls the pages already ranking for your keyword and breaks down the landscape you have to beat: how long they run, how they structure the topic with headings, and where the gaps are. You know the bar before you write a word.

No opening twenty tabs. No guessing at length or structure. One read on what it takes to compete.

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The whole SERP, broken down in one view

Type a keyword and Frase lines up the pages already ranking — each with its position, its length, and its extracted heading outline. The depth and shape of a winning page stop being a guess, and the gap callout tells you exactly what your draft needs to compete.

The ranking pages in one view, not twenty open tabs
Word count and heading outline read for you, page by page
The words and sections it takes to match the field, made plain

SERP breakdown“Best Telehealth Platforms”

#Ranking page Words H's

1Best Telehealth Platforms (2026): 14 Comparedpracticeopsweekly.com3,84028
2The 12 Best Telehealth Tools for Clinicsclinicstackreview.io3,21022
3Best Telehealth Platforms: A Buyer's Guideclinicopsguide.com2,76019

Headings on the #1 page

H2What to look for in a platform

H2The 14 best platforms, compared

H3Best telehealth for small practices

+25 more, extracted for you

Your draft vs the field+1,400 words and 9 more sections to match the top threeBuild brief

Real competitive intelligence, not keyword data

A keyword tool tells you what to target. Frase tells you what it takes to win the page: how the content that ranks is built, and where your draft falls short.

The pages already ranking

Frase pulls the results Google rewards for your keyword and lines them up in one view. No opening a tab for each one and squinting at the source.

How long they run

See the word count behind every ranking page, so the depth of the field is a number you can read, not a feeling. Know whether the topic wants 1,000 words or 4,000 before you start.

How they structure it

Frase extracts the heading outline of each ranking page — the H2s and H3s they use to cover the topic. You see the shape of a winning page, not just its length.

The gap you have to close

Frase compares your draft against the field and shows what it takes to compete: the words to add, the sections you are missing. The bar stops being a guess.

Manual SERP analysis vs Frase

Reading the results page by page means a dozen tabs, a spreadsheet of headings, and a browser extension for word counts. Frase does the whole read in one view.

The manual way

Open the top results in a dozen tabs and read each one by hand.
Paste headings into a spreadsheet to see how rivals cover the topic.
Eyeball word counts with a browser extension, page by page.
Guess how deep your draft needs to go to compete.

The Frase way

Frase pulls the ranking pages into one view, lined up side by side.
Frase extracts each page's heading outline for you, ready to read.
Frase shows the length of every ranking page next to its rank.
Frase tells you the words and sections it takes to match the field.

From the bar to the brief

The SERP breakdown tells you the bar. Frase takes that read into the next steps: the questions to answer and the brief to write from.

Turn the read into a brief

Frase's SEO research takes the SERP read and builds the brief your writer starts from — the outline, the questions, the gaps to fill.

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Find the questions to answer

Frase's question research surfaces the real questions people ask around your topic, so your page answers what searchers actually want.

Explore question research

Teams write to the bar, not to a guess

4.8/5 on G2600+ reviews across G2 & Capterra

Thousands of content and SEO teams start their briefs from the SERP read on Frase.

Run a real SERP breakdown today

In the trial you run the breakdown on your own keywords and see the ranking pages, their length, and their structure laid out for you — then carry that read straight into a brief. You'll see the workflow before you pay for it.

Plans start with a 7-day free trial and no credit card, and yearly saves 20%. Paid plans add the rest of the loop: research, writing, optimization, publishing, and monitoring.

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Frequently Asked Questions

What is a SERP analyzer?

A SERP analyzer reads the search results for a keyword and breaks down the pages already ranking — how long they run, how they structure their content with headings, and where they leave gaps. Frase lines up the ranking pages in one view so you can see the competitive bar before you write, instead of opening each result by hand.

What does Frase show me about the pages that rank?

For your keyword, Frase pulls the pages Google rewards and lays out each one's word count and extracted heading outline next to its position. You see the depth and structure of a winning page at a glance, then how your own draft compares — the words and sections it takes to compete.

How is this different from a keyword tool?

A keyword tool tells you what to target. A SERP analyzer tells you what it takes to win the page once you do: how the ranking content is built. Frase reads the structure of what already ranks, so you write to the bar the results set, not to a search-volume number.

Do I get a content brief from this?

The SERP breakdown is the read on the competitive landscape. To turn it into a writeable brief — the questions to answer and the outline to follow — Frase's SEO research takes that same read and builds the brief your writer starts from. The breakdown shows the bar; the research builds the plan.

Is the SERP analyzer free?

Frase plans start with a 7-day free trial and no credit card, so you can run the SERP breakdown on real keywords before you pay. Yearly plans save 20%. Paid plans add the rest of the loop: research, writing, optimization, publishing, and monitoring.

Where does the SERP analyzer fit in the rest of Frase?

It's the first read in the content loop. From the SERP breakdown, Frase moves into research and a brief, drafts in your brand voice, scores the draft for search and AI answers, publishes to your CMS, and watches how the page holds up. The breakdown tells you the bar; the loop helps you clear it.

Know the bar before you write

Run the SERP breakdown on your keyword, see what it takes to rank, and carry that read straight into a brief — all inside Frase.

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