The content operating system for AI search
Track your AI visibility at every buying stage.
Frase runs SEO and AI search end to end: audit, research, writing, publishing, hosting. So you win in both.
7-day free trial. No credit card required.
4.8/5 · 500+ reviews across G2 & Capterra
Coverage by funnel stage
Decision is your weakest stage.
Buyers see you less as they get closer to choosing.
Trusted by thousands of teams
Your Google rankings look healthy. AI recommends someone else.
It's Tuesday. You ask ChatGPT which tool to buy, and your competitor gets the recommendation. Your rank report never showed you that. Buyers asking Perplexity, Claude, Gemini, or Google AI can meet a different shortlist, too.
A mention on a “what is” question doesn't tell you whether your brand survives “best tool for” or “X vs Y.” Those are the questions closer to a purchase.
Without buying-stage visibility
“AI mentions us. But are we there when buyers choose?”
With Frase
See the buying stage where AI drops you.
Frase automatically classifies every tracked prompt as awareness, consideration, or decision and scores your visibility at each stage. Check where you disappear, then see which competitor appears in those answers.
See how buying-stage tracking worksWhere do buyers stop seeing your brand?
You can show up on research questions and disappear when the buyer starts comparing. Frase shows your coverage at each buying stage, so you know which part of the buying journey needs your attention.
7-day free trial. No credit card required.
- Awareness
“How do I solve this problem?”
Your buyer is figuring out what they need.
- Consideration
“Which tools should I look at?”
Your buyer is building a shortlist.
- Decision
“Which one should I choose?”
Your buyer is weighing the options before choosing.
Which of your pages does AI cite?
A brand mention tells you you're present. A cited URL tells you which page is earning a place in the answer. Frase tracks the page and its position in the citation list, so you can choose the page to strengthen.
Pick the competitors you care about. Frase compares your share of voice and benchmarks their mentions, so you can see who gets a place in those answers.
Turn the finding into content workChatGPT
Your comparison page
Your page URL
Industry benchmarks
Is your citation rate good for your industry?
Your citation rate can climb while your industry pulls ahead. Frase shows where you stand in your market by comparing your rate with your industry's median, engine by engine, week by week. Your quartile placement tells you whether you're near the top or falling behind.
Frase watches citation patterns across organizations and industries. Industry share of voice shows which domains are winning your industry's citations, beyond the competitors you thought to track.
Below the median? Bring that finding into your next content plan. In Frase, you can research the gap, draft the page, and improve the content you want AI to cite.
Turn the gap into a content planYour citation rate
Below your industry's median
Quartile placement: second quartile
What do AI answers say in your market?
Your buyers don't all search from the same country. Choose a market for each prompt, with Frase's per-prompt targeting in 40+ countries, and see the answers buyers there see.
Plan content around the questions people ask in the countries you sell to.
Review tracking capabilities40+
countries
Your prompt.
Your target market.
Will you catch the next AI visibility drop?
You have enough to check each morning. Frase runs daily tracking with alerts, so a change in visibility doesn't wait for your next monthly report. Track different spellings of your brand name, and see how AI describes you with sentiment tracking.
Are AI crawlers reaching your pages?
Before you rewrite a page, check whether AI crawlers are reaching your content. Frase's crawler logs show which crawlers actually visit your pages.
Build your tracking planTurn AI visibility gaps into published content.
Frase brings AI visibility tracking and content production into one subscription. Start with an audit of where your brand is missing. Then work on the brief, draft, and page right here in Frase.
Research
Turn the missing recommendation into a research brief.
Write
Draft the page that answers the buyer’s question.
Optimize
Use the GEO score alongside the SEO score to improve the signals AI engines look for.
Publish
Send the page to WordPress, Webflow, Sanity, Wix, FraseCMS.
Keep your published pages working on Google.
Content Guard watches for Google ranking decay and proposes fixes for your approval. Choose automatic application only when you want to: as automated or as manual as you want.
Bring backlink gaps into the same content plan. Your subscription supports the work behind both goals: rank on Google and get cited by AI.
AI Visibility keeps monitoring and alerting. You choose which gaps to act on.
7-day free trial. No credit card required.
AI visibility tracking capabilities
| Capability | Specification |
|---|---|
| Buying stages | Automatic classification of every tracked prompt as awareness, consideration, or decision. Per-stage visibility scores and a stage-coverage view. |
| Geographic targeting | Per-prompt country targeting in 40+ countries. Answer retrieval reflects the target market. |
| Citations | URL-level tracking of cited pages and their position in the citation list. |
| Monitoring | Daily tracking with alerts, brand-name variants and spellings, and sentiment. |
| Competitor benchmarks | Share of voice against competitors you choose and competitor mention benchmarking. |
| Industry benchmarks | Weekly citation-rate benchmark against your industry's median, per AI engine; quartile placement; industry share of voice showing which domains win your industry's citations. |
| AI crawler logs | Logs of AI crawlers that reach your pages. |
| AI engines | ChatGPT, Perplexity, Claude, Gemini, Google AI. |
| Content workflow | Research, writing, and optimization with GEO scores alongside SEO scores. Publishing to WordPress, Webflow, Sanity, Wix, FraseCMS. Backlink gaps inform the content plan. |
| Content Guard | Google ranking-decay monitoring. Fixes proposed for approval; automatic application only when the user opts in. AI Visibility monitors and alerts; it does not automatically fix content. |
| Trial | Self-serve, 7-day free trial. No credit card required. |
Make the trial about your next content decision.
Use your own brand, prompts, and competitors. Find a buying-stage gap and choose a page to work on. You'll have real work to judge before you subscribe.
Start self-serve. Review plans and pricing, then choose the plan that fits your work.
7-day free trial. No credit card required.
Your AI visibility plan for the week
- Track the questions buyers ask as they research, compare, and choose.
- Review your stage coverage, competing brands, and cited pages.
- Choose a gap and build a brief or draft to address the buyer’s question.
Questions about AI visibility tracking
Buying stages, industry benchmarks, citations, and what to do with a gap.
Start with your brandHow does Frase track AI visibility by buying stage?
Frase automatically classifies every tracked prompt as awareness, consideration, or decision. Per-stage visibility scores and a stage-coverage view show where your brand appears along the buying journey, so you can prioritize the stage where AI leaves you out.
Which AI engines does Frase track?
Frase tracks brand mentions and citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
Can I track AI answers in a specific country?
Yes. Frase supports per-prompt country targeting in 40+ countries. Answer retrieval reflects the target market, so you can track prompts as buyers in that country see the answers.
Can I see which pages AI engines cite and crawl?
Yes. Frase shows which of your page URLs AI engines cite and where each appears in the citation list. AI crawler logs also show which crawlers actually reach your pages.
How often does Frase monitor AI visibility?
Frase tracks your prompts daily and provides alerts when visibility changes. AI brand monitoring also covers brand-name variants and spellings, plus sentiment.
Can I compare my brand with competitors?
Yes. Frase measures share of voice against competitors you choose and benchmarks competitor mentions. You can see where competitors appear in the answers to your tracked prompts.
How does my AI citation rate compare with my industry?
Frase benchmarks your citation rate against your industry's median, per AI engine, week by week. Quartile placement shows where you sit in that comparison, and industry share of voice shows which domains are winning your industry's citations. Use a gap you find to guide your next content plan in Frase.
How do I act on an AI visibility gap in Frase?
Use the gap to guide a research brief, write a draft, and optimize the page with a GEO score alongside its SEO score. Frase publishes to WordPress, Webflow, Sanity, Wix, FraseCMS. Backlink gaps can inform the same content plan.
Does Frase fix AI visibility automatically?
AI Visibility monitors and alerts; it does not automatically fix content. You decide which gaps to act on. Separately, Content Guard watches for Google ranking decay and proposes fixes for approval. Automatic application happens only when you opt in: as automated or as manual as you want.
Can I try Frase before choosing a paid plan?
Yes. Frase offers a self-serve, 7-day free trial with no credit card required. Use your own brand, prompts, and competitors to assess your buying-stage coverage and choose a page to work on. Review plans and pricing before you subscribe.
Find where AI leaves you out of the buying decision.
Bring your brand and the questions your buyers ask. Frase shows where you stand, so you can decide what to work on next.
7-day free trial. No credit card required.