Frase vs Ahrefs

Frase: A complete content creation platform. Research a topic, generate a brief, write AI-assisted content, optimize with real-time SEO + GEO scoring, and publish — all in one workflow. The AI Agent handles complex multi-step processes through natural language.

Ahrefs: A research platform. Content Explorer finds popular content and link opportunities, but Ahrefs has no content editor, no real-time optimization scoring, no AI writing, and no brief generator. You research in Ahrefs, then switch to a separate tool to create content.

Frase: AI visibility monitoring is included in every plan from $49/month. Track 2-8 AI platforms (depending on tier), monitor bot crawlers, diagnose citation gaps, and generate content fixes — all integrated into the content workflow.

Ahrefs: Brand Radar tracks 6 AI platforms with a massive 243M+ prompt database — the largest in the industry. However, it’s priced separately at approximately $200/month per platform index or $710/month for full coverage, on top of your Ahrefs subscription. Brand Radar’s scale is impressive, but the total cost ($329-839+/month) puts it in a different price tier.

Frase: Does not offer backlink analysis, link building tools, or Domain Rating metrics. Frase is focused entirely on content creation, optimization, and AI visibility.

Ahrefs: The industry standard for backlink analysis. The largest backlink index, Domain Rating metric used across the SEO industry, comprehensive link building toolset, and detailed referring domain analysis. This is where Ahrefs is genuinely unmatched.

Frase: When AI isn’t citing your content, Frase’s workflow detects the gap, diagnoses why, generates a targeted content brief, opens it in the editor for optimization, and tracks whether the fix works. This closed loop is unique to Frase.

Ahrefs: Brand Radar shows you where AI is and isn’t citing your brand. The data is comprehensive, but acting on it requires switching to separate content tools. There’s no built-in workflow from “gap detected” to “content fixed” to “improvement tracked.”

Many teams use both tools because they solve different problems. Ahrefs for backlink analysis, competitive research, and keyword data. Frase for content creation, optimization, and AI visibility monitoring with the ability to act on insights.

If you need to choose one: Ahrefs is the right choice if your primary need is SEO research and backlink analysis. Frase is the right choice if your primary need is creating content that ranks on Google and gets cited by AI search engines.

Frase is purpose-built for content creation and optimization with real-time SEO + GEO scoring, AI content writing, content briefs, and an AI Agent. Ahrefs is primarily a backlink and keyword research tool — it has Content Explorer for finding popular content but no content editor, no real-time optimization scoring, and no AI content writing. For content workflows, Frase is significantly more capable. For backlink analysis, Ahrefs is the industry leader.

Yes. Ahrefs launched Brand Radar, which tracks AI visibility across 6 platforms (AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, Perplexity) with a database of 243M+ monthly prompts. However, Brand Radar is priced separately — approximately $200/month per platform index or $710/month for all 6 platforms, on top of your Ahrefs SEO subscription.

Yes, and many teams do. Ahrefs excels at backlink analysis, competitive research, and keyword data. Frase excels at content creation, optimization, and AI visibility monitoring. Teams often use Ahrefs for link building and competitive intelligence, and Frase for the content workflow from brief to published article.

Frase starts at $49/month with content creation, optimization, and AI visibility included. Ahrefs Lite starts at $129/month for SEO research tools (no content optimization). Adding Ahrefs Brand Radar for AI visibility costs an additional $200-710/month. The total for Ahrefs with AI visibility ranges from $329 to $839+ per month.