Increased output without the overwhelm: How V Digital Services scales high-impact SEO content across multiple clients with Frase

As a busy digital marketing agency serving clients across more than 300 U.S. cities, V Digital Services (VDS) needed a content solution that could keep up with their ambitious scale and high standards. Their SEO and Content teams produce an average of 350 pieces of content each month, all tailored to individual client goals, brand voice, and SEO strategy.

To maintain consistency, quality, and efficiency under this kind of pressure, VDS turned to Frase—an all-in-one AI writing and SEO platform that now powers every stage of their content creation process.

About V Digital Services

VDS is a full-service digital marketing agency offering award-winning solutions in SEO, paid media, web development, programmatic advertising, and more. Their mission is to help their clients grow their digital presence, generate leads, and achieve real ROI.

A vital part of that mission is their Content and SEO teams, who work hand-in-hand to strategize and execute personalized SEO plans. For each client, this includes research, content briefs, SEO-optimized drafts, edits, and approvals—while staying true to brand voice and tone.

With hundreds of deliverables due each month, VDS needed a better way to scale their efforts—without sacrificing quality.

Enter Frase: One platform for a unified workflow

Before Frase, producing briefs and drafts meant juggling multiple tools, manually assembling outlines, and navigating inefficient back-and-forths between teams.

Now, Frase enables the VDS team to manage the entire process—from keyword research to final draft—within a single platform.

The transformation

Faster briefs, smarter research

The VDS workflow begins with the SEO team onboarding new clients and building a workbook of content ideas for the next 3–6 months. Assembling titles, keywords, references, and word counts used to be time-consuming—but with Frase’s Content Brief feature, this step takes a fraction of the time.

Frase’s SERP research capabilities have replaced manual Googling, allowing the team to focus on strategy rather than search.

Frictionless drafting and real-time optimization

Drafting content has become equally seamless. Instead of switching between tools for content creation, writers draft directly in Frase using the brief as a guide. Writers, Specialists, and SEOs alike benefit from Frase’s Google Docs integration, which pulls in live SERP insights and optimization tips while they write, edit, and optimize content.

This centralized workflow helps maintain quality and cut production time across the board.

Simplifying collaboration and onboarding

Frase has also transformed how VDS collaborates. Team members across SEO, Content, and copywriters can share documents, assign tasks, and leave comments all in one place. Access controls ensure collaborators only see what they need and nothing they don’t—keeping internal strategy protected.

Even onboarding new team members is smoother. Sarah, who transitioned from VDS’s social media team to content, used Frase to ramp up her SEO knowledge quickly.

“When I joined the content team, I didn’t have much SEO experience,” she says. “Frase guided me through SERP research, outlining, and drafting.”

Now a few years into her content career, Sarah continues to leverage Frase daily, and even onboards new team members. She praises Frase’s user-friendly interface and comments that new features are so easy, she can implement them into her workflow in just minutes.

Nailing brand voice at scale

With multiple clients and shifting priorities, it’s easy for tone and voice to get lost in the shuffle. But not with Frase.

The VDS team uses Frase to create client-specific templates and Brand Voice profiles, ensuring that every piece of content aligns with each client’s style—regardless of who’s writing it.

They’ve also adopted Rank-Ready AI Documents, which turn keywords into fully optimized drafts in minutes. Combined with Brand Voice settings, these documents strike the perfect balance between SEO performance and client personality.

“We just started using Rank-Ready AI Documents and it’s been a total gamechanger,” Sarah says. “They capture our clients’ tone of voice so well, and there’s been significantly less back-and-forth with edits.”

Results: Time, cost, and quality gains

Since implementing Frase, VDS has seen tangible improvements across key performance areas:

• Outline creation time reduced by 50%
• Content output increased without additional headcount
• Production timelines shortened, enabling the team to confidently onboard new clients

“Frase is simply a great tool that saves you a lot of time,” Sarah says. “It’s great if you’re a beginner, and it’s great if you’re more advanced.”

The bottom line

With Frase, VDS has built a scalable, collaborative, and efficient content machine—without compromising quality or brand integrity. It’s the tool behind their ability to deliver SEO results, impress clients, and grow their business.