Content Insights & Strategy

No doubt, if you want to rank in Google in 2025, you need to create high-quality content. But the reality search engine optimization today is that you can still create absolutely incredible content...

All content creators (whether they’re marketers, SEO specialists, marketing agencies, or website owners) know that keeping their website content fresh and relevant can mean the difference between s...

It’s simple: if you want potential customers to funnel into your website, you need a targeted SEO keyword strategy that’s tailored to your business goals. But creating that strategy? Easier said th...

Use these 12 keyword optimization tips and tactics to attract more visitors from the search engine results. But first, a definition. What is keyword optimization? Keyword optimization is the proces...

I didn’t wake up this morning to optimize my breakfast or work schedule. Optimization is an awful term, so it’s not surprising that many business and website owners get turned off reading about it....

Learn how to outrank and beat the competition by doing an SEO competitor analysis with Frase. I’m going to show you how to analyze your competitors’ websites and find your weaknesses. This way, you...

Being a search marketer today certainly isn’t easy. Not only is search itself evolving at lightspeed, so is the entire digital landscape.   The post-pandemic era of customer acquisition At the begi...

In this data story, we dive into the HubSpot Blog — one of the world’s most active marketing blogs. Our goal is to get a high-level understanding of HubSpot’s content strategy by analyzing their to...