Frase Launches AI Visibility: Track Your Brand Rankings Across ChatGPT, Gemini, Perplexity, and Claude

The future of search is here, and it's conversational. Today, we're excited to announce Frase AI Visibility, our newest feature that lets you track and optimize your brand's presence across AI search platforms including ChatGPT, Google Gemini, Perplexity, and Claude.

As more people turn to AI chatbots for answers instead of traditional search engines, understanding your AI visibility has become just as critical as tracking your Google rankings. With Frase AI Visibility, you can now monitor how often your brand appears in AI-generated responses, benchmark against competitors, and discover opportunities to increase your share of voice in this rapidly growing search channel.

Why AI Visibility Tracking Matters Now

The search landscape is undergoing its most significant transformation in decades. AI-powered platforms are fundamentally changing how people discover information, make purchasing decisions, and interact with brands online.

Recent data shows an interesting shift: users who search with AI assistants are significantly more likely to convert than those using traditional search engines. As AI-generated results continue to gain prominence, brands that fail to optimize for this new channel risk becoming invisible to a growing segment of their target audience.

Traditional SEO alone is no longer enough. While Google search remains important, AI platforms like ChatGPT, Perplexity, and Gemini are creating new pathways to discovery. These conversational AI tools don't just rank websites—they synthesize information, recommend brands, and directly influence purchasing decisions. If your brand isn't part of these conversations, you're missing critical opportunities. (Check out Frase’s guide to optimizing for both SEO and GEO).

Introducing Frase AI Visibility

Frase AI Visibility gives you complete transparency into your brand's performance across major AI platforms. This comprehensive AI visibility tracker helps you understand where you stand, how you compare to competitors, and what actions to take to improve your presence in AI-generated responses.

Core Features and Capabilities

Multi-Platform Tracking Monitor your brand mentions and rankings across four major AI platforms simultaneously: ChatGPT, Google Gemini, Perplexity, and Claude. Get a unified view of your AI visibility without manually checking each platform.

AI Visibility Score Your AI Visibility Score provides an at-a-glance metric of how visible your brand is when customers turn to AI assistants for answers. Track this score over time to measure the impact of your optimization efforts and identify trends before your competitors.

Custom Prompt Tracking Add the specific prompts and queries most relevant to your business. Track how your brand performs for industry-specific questions, product comparisons, and buying intent queries that matter most to your bottom line.

Average Position Monitoring Just like traditional SEO position tracking, see where your brand ranks when it appears in AI responses. Monitor whether you're appearing first, third, or buried further down in the response—position matters in AI search too.

Competitive Gap Analysis Identify prompts where your competitors are mentioned but your brand is not. These "visibility gaps" represent your highest-priority optimization opportunities—topics where demand exists but you're missing from the conversation.

Share of Voice Tracking Understand what percentage of mentions your brand captures compared to competitors. Track this critical metric over time to measure your progress in capturing mind share within AI platforms.

Platform-Specific Performance See how your visibility varies across different AI platforms. You might dominate in ChatGPT responses but have low visibility in Gemini. These platform-specific insights help you focus your optimization efforts where they'll have the greatest impact.

Sentiment Analysis Know not just that your brand is mentioned, but how it's being positioned. Monitor the sentiment and context of your brand mentions to ensure AI platforms are representing you accurately and favorably.

Historical Tracking and Trends Access historical data to spot trends, measure the impact of your content changes, and understand how algorithm updates affect your AI visibility over time.

How AI Visibility Tracking Works

Getting started with Frase AI Visibility is straightforward:

1. Set Up Your Brand Profile: Enter your brand name and key competitors you want to benchmark against.
2. Add Your Prompts: Input the queries and questions your target audience asks AI platforms. These can be industry-specific questions, product comparison queries, or buying intent searches relevant to your business.
3. Configure Tracking: Select which AI platforms you want to monitor and set your tracking frequency.
4. Monitor Your Dashboard: Access your AI Visibility dashboard to see your overall visibility score, average position across platforms, share of voice compared to competitors, and sentiment analysis of your mentions.
5. Identify Opportunities: Review competitive gap analysis to find prompts where competitors appear but you don't—these represent your best opportunities for improvement.
6. Take Action: Use insights from Frase's GEO content optimization feature to create and refine content that addresses visibility gaps and strengthens your presence in high-value topics.
7. Track Progress: Monitor how your AI visibility metrics improve over time as you optimize your content strategy.

Understanding Your AI Visibility Metrics

AI Visibility Score

Your AI Visibility Score (displayed as a percentage) represents overall brand visibility across all tracked AI platforms. A score of 85% means your brand appears in 85% of the prompts you're tracking. This metric gives you a quick pulse check on your overall AI presence.

A high score indicates strong market presence—you're part of the conversation when buyers are making decisions. A low score signals missed opportunities where competitors may be getting recommended instead of you.

Average Position

When your brand appears in AI responses, position matters. The average position metric tells you where you typically rank—first, second, third, or lower. Just like traditional search, appearing first in AI responses dramatically increases visibility and click-through potential.

Share of Voice

Share of Voice measures how often your brand is mentioned compared to competitors across all tracked prompts. This competitive metric helps you understand your relative market presence. Growing share of voice indicates you're capturing more mental real estate in AI-generated responses.

Mentions per Platform

Track the average number of times your brand gets mentioned per platform. Some AI systems may consistently favor certain types of sources or provide longer, more detailed responses that include more brand mentions.

Competitive Performance

See exactly which competitors appear most frequently in your tracked prompts. Understanding who you're competing against in AI search helps inform your content strategy and competitive positioning.

Strategic Use Cases for AI Visibility Tracking

For Content Marketers

Use AI visibility data to guide your content strategy. Identify high-value topics where you lack visibility and create comprehensive content that positions your brand as the authoritative answer. Track content performance not just in Google, but across all major discovery channels.

For SEO Teams

Expand your optimization efforts beyond traditional search. AI visibility tracking reveals new keyword and topic opportunities you might miss in standard SEO tools. Understand how your traditional SEO performance correlates with AI visibility.

For Brand Managers

Monitor how AI platforms represent your brand. Ensure consistent, accurate, and favorable mentions across all AI assistants. Identify and address any misrepresentations or negative contexts before they impact brand perception.

For Agencies

Provide clients with cutting-edge reporting that goes beyond standard SEO metrics. Demonstrate thought leadership by tracking and optimizing for the future of search. Benchmark clients against competitors across both traditional and AI search channels.

For Product Marketers

Track how your products are mentioned in comparison queries. When someone asks an AI platform "What are the best [product category]?", are you in the response? Product marketers can use AI visibility data to inform positioning, messaging, and competitive strategy.

The Future of Search is Answer Engine Optimization

While traditional SEO (Search Engine Optimization) is still important, Search has shifted to include what industry leaders call AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization). This evolution requires new strategies, tools, and metrics.

AI platforms don't crawl and index pages the same way Google does. They synthesize information from multiple sources, weighing authority, relevance, and recency differently. Understanding these differences and optimizing accordingly is crucial for maintaining visibility as user behavior shifts toward conversational AI search.

Frase has always been at the forefront of helping marketers adapt to change. Just as we helped thousands of teams optimize for Google's featured snippets and passage ranking, we're now providing the tools you need to succeed in the AI search era.

Flexible Pricing for Every Team

We've designed our AI Visibility pricing to be accessible and flexible:

Add-On Options for Existing Plans

Current Starter and Team plan customers can add AI Visibility tracking to their existing subscription:

• Lite Add-On (+$50/month): Track 50 prompts across 5 AI platforms and 1 brand
• Standard Add-On (+$150/month): Track 250 prompts across 5 platforms and 3 brands
• Pro Add-On (+$300/month): Track 300 prompts across 5 platforms and 10 brands

New Premium Plans with AI Visibility Included

We're also introducing two new premium tiers that include AI Visibility tracking alongside our full content optimization suite:

• Scale Plan ($229/month): Everything in Team, plus AI tracking included (250 prompts, 5 platforms, 3 brands, 6-month history)
• Advanced Plan ($349/month): Best for agencies and power users (300 prompts, 5 platforms, 10 brands, 24-month history)

Both premium plans include unlimited content projects, unlimited AI words, advanced SEO research and competitive intelligence, priority support, and full AI tracking capabilities.

Real-World Impact: What Early Users Are Seeing

Early access users of Frase AI Visibility are already seeing powerful results:

Content Gap Discovery: Identifying dozens of high-value prompts where competitors appear but they don't, creating focused content roadmaps based on actual AI visibility data rather than guesswork.

Platform-Specific Insights: Discovering that while they rank well in traditional Google search, their AI visibility in ChatGPT and Perplexity is significantly lower, informing targeted optimization strategies.

Competitive Intelligence: Tracking exactly which competitors dominate in AI responses for their category, understanding competitive positioning in this new channel, and identifying opportunities where competitors are weak.

Sentiment Monitoring: Catching instances where AI platforms misrepresent their offerings or position competitors more favorably, then addressing these gaps through strategic content creation.

Getting Started with AI Visibility Tracking

Ready to understand and improve your AI search presence? Here's how to get started:

For Current Frase Users

Log into your Frase account, navigate to the new "AI Visibility" tab in your main menu, and add your brand and the prompts you want to track. Select which add-on tier suits your needs or upgrade to Scale or Advanced for included tracking. Your first data collection begins immediately, with comprehensive results available within 24-48 hours.

For New Users

Sign up for a Frase plan that includes AI Visibility or select a base plan and add AI tracking. We recommend starting with our 7-day free trial to explore both our content optimization tools and AI visibility tracking together. During your trial, add your most important prompts to begin collecting visibility data across all major AI platforms.

Best Practices for Improving AI Visibility

Based on our research and early user data, here are proven strategies to improve your AI visibility:

Create Comprehensive, Authoritative Content: AI platforms favor content that thoroughly addresses topics with depth and expertise. Shallow content rarely gets cited.

Build Topical Authority: Rather than isolated articles, create content clusters that establish domain expertise in specific subject areas. AI platforms recognize and reward topical authority.

Earn Quality Backlinks: Links from authoritative domains signal credibility to AI platforms, just as they do for traditional search engines.

Update Content Regularly: Fresh, current information gets prioritized. Regular updates signal relevance and accuracy.

Answer Questions Directly: Structure content to directly answer common questions in your industry. AI platforms often pull from well-formatted Q&A content.

Leverage Multiple Content Formats: Video, podcasts, and other formats beyond text can increase your chances of citation across different AI platforms.

Optimize for Brand Mentions: Make it easy for AI platforms to understand who you are and what you offer. Clear, consistent brand information across your digital presence matters.

The Integration Advantage: AI Visibility + Content Optimization

Frase AI Visibility isn't just a standalone tracking tool—it integrates seamlessly with our content optimization platform. This integration creates a powerful workflow:

1. Discover gaps in your AI visibility through the tracking dashboard
2. Create optimized content using Frase's AI-powered content briefs and editor
3. Monitor improvements as your AI visibility scores and positions increase over time
4. Iterate and optimize based on what's working across both traditional and AI search

This closed-loop system ensures you're not just tracking metrics, but actively improving your visibility through strategic content creation.

Frequently Asked Questions

How often is AI visibility data updated? AI visibility data refreshes daily for all tracked prompts. You'll see your latest positions, mentions, and competitive benchmarks every time you log in.

Which AI platforms are included? We currently track ChatGPT, Google Gemini, Perplexity, and Claude. We'll continue adding major AI platforms as they emerge.

Can I track competitors? Yes! Competitive tracking is a core feature. Add competitor brands to benchmark your performance and identify opportunities where they appear but you don't.

How do I choose which prompts to track? Start with questions your customers actually ask during the buying journey. Include product comparison queries, how-to questions in your category, and brand-specific searches. Use Frase's Topic Explorer to identify relevant prompts based on search volume and intent.

Is historical data available? Yes. Plans include different amounts of historical data (6 months for Scale, 24 months for Advanced) so you can track trends and measure progress over time.

How is this different from traditional SEO tracking? Traditional SEO tracks website rankings in search engine results pages. AI visibility tracking shows how often your brand is mentioned in conversational AI responses—a fundamentally different discovery channel that's growing rapidly.

Will this work for local businesses? Absolutely. Local businesses can track location-specific prompts like "best [service] near [city]" to understand AI visibility in their geographic market.

Join the AI Search Revolution

The shift to AI-powered search is happening now. Brands that understand and optimize for this new channel will have a significant advantage over those that don't.

Frase AI Visibility gives you the insights and intelligence you need to compete effectively as search continues to evolve. Don't wait until AI search dominates to start tracking and optimizing—begin building your AI visibility today.

Ready to see where your brand stands in the AI search landscape? Start tracking your AI visibility with Frase today.

[Get Started with Frase AI Visibility →]

About Frase: Frase is the content optimization platform that helps marketing teams research, write, and optimize high-performing content for both traditional search engines (SEO) and AI platforms (GEO). Trusted by thousands of content teams worldwide, Frase combines AI-powered content creation with comprehensive optimization and now AI visibility tracking to help you dominate in every search channel that matters.