Rank on Google. Get cited by AI.
Frase researches your topic, writes the page in your brand voice, and scores the same draft for Google ranking and AI search, then publishes, monitors, and fixes it. An agent runs the work, Frase Answers fields your visitors’ real questions, and a content layer keeps it all on your CMS or FraseCMS.
- 7-day free trial
- No credit card
Trusted by brands and marketers of all sizes
An agent, a front door, and a home for your content
Frase isn’t a single tool with a feature list. It’s three pillars that work together: the agent that does the work, Frase Answers that fields your visitors’ questions, and the content layer your pages live on.
An agent that runs the work
Brief the Frase Agent in plain language and it researches the topic, drafts the page in your brand voice, scores it for Google and AI search, and lines up the publish. You approve every step.
- Ask in plain language, Frase does the work
- Drafts in your brand voice, scores as it writes
- You stay in control of every publish
Frase Answers
Frase Answers sits on your site and answers visitors from your own content, with citations. Every question it fields gets captured in the visitor's own words, so you can see what people actually want and what to write next.
- Answers visitors from your content, with sources
- Captures every real question as first-party demand
- Turns that demand into the next thing to write
Your content lives with Frase
Frase publishes to WordPress, Webflow, Sanity, Wix, or its own hosted FraseCMS, on a Frase subdomain or your own domain. Content built natively on Frase is AI-citable by construction, and every feature works fully on the CMS you already run.
- Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS
- Best on FraseCMS, built for AI visibility, great on anything
- Your content, your domain, all in one place
Write content that ranks on Google and gets cited by AI
This is the work the platform exists to do. Frase researches your topic, drafts the page in your brand voice, and scores the same draft for Google ranking and AI search side by side, so one page is built to rank and to be quoted. You see what to fix while you write.
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Write content, optimized for SEO
Frase reads what the top results already cover, drafts your page in your brand voice, and scores it as you write, so you see what to add before you publish, not weeks later when the rankings come in.
- Drafts the page in your brand voice from a real query
- Scores the draft live against what already ranks
- Names the specific gaps to close before you publish
Optimize the same draft for AI search
The same draft carries a GEO score for AI search, and Frase names the changes that make ChatGPT, Perplexity, and Gemini pull your page into their answers. One page, built to rank and to be quoted.
- Scores the draft for AI search beside its Google score
- Names what makes a page easier for AI engines to quote
- One pass for both channels, not two separate audits
The loop that ties the three pillars together
You enter with an audit that ranks what to fix. The agent researches, writes, and optimizes the page, publishes it to your content layer, then watches what ranks and what gets cited, and fixes what slips. Frase Answers listens for what your visitors ask next. Every stage feeds the next.
Listen
Frase Answers captures what visitors ask.
Create
Read what ranks, build the brief, draft in your voice.
Optimize
Tune for Google and AI search.
Publish
Ship to your CMS or FraseCMS.
Monitor & Fix
Watch rankings and citations. Draft the fix, republish on approval.
One platform, every stage of the loop
Each feature has its own page. Start with the audit, pick the stage you care about, or follow the whole loop around.
Start with what's broken
Frase crawls your site, scores each page it reads, and ranks the fixes by impact, so you enter the loop from a diagnosis instead of a guess.
An agent that runs the loop
Brief the Frase Agent in plain language and it does the work, while you stay in control of every publish.
Frase Agent
Ask in plain language. Frase researches the topic, drafts in your brand voice, scores the page, and lines up the publish.
Learn moreMCP Server
Run Frase from inside Claude, ChatGPT, and the AI tools you already work in, without leaving the conversation.
Learn moreAPI & Automation
Pull SERP and AI Visibility data, generate and export content, and wire Frase into your own stack.
Learn moreStart from what already ranks
Frase reads the pages winning your topic and turns them into a brief your writer can run with.
SEO Research
Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.
Learn moreContent Opportunities
Frase scores your search data, competitor gaps, and decaying pages into one ranked list, so you open the highest-impact work first.
Learn moreTopic Clusters
Frase maps your pillars and the supporting content around them, then turns each missing subtopic into a brief.
Learn moreBacklink Research
Frase finds the domains linking to your competitors and not to you, scores each prospect, and drafts the outreach email for you to send.
Learn moreDraft in your voice, built to rank
Frase writes the page in your brand voice and scores it for Google and AI search as you go.
SEO Content Optimization
Frase reads what the top results cover, drafts your page in your voice, and scores it as you write, so you see what to add before you publish.
Learn moreBrand Voice
Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.
Learn moreProgrammatic SEO
Frase finds the page families worth building, drafts each one in your brand voice, and scores it before it ships.
Learn moreContent Atomization
Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice. You preview each.
Learn moreScore for AI search, not just Google
Frase grades your draft for AI search the way it grades it for Google, and names the changes that get you cited.
Ship straight to your CMS
Frase sends the page you just wrote and scored to where it lives, with no copy-paste into a second tool.
Watch every page after it ships
Frase keeps an eye on your published pages and where AI search cites you, then alerts you the day something moves.
Reverse the decay before it costs you
When a page starts slipping in Google, Frase drafts the fix and republishes once you approve.
Hear what your visitors actually ask
Frase Answers fields the questions people ask on your site and turns them into the demand signal that tells you what to write on the loop's next turn.
Your tools should talk to each other
A stack of point tools loses context at every handoff. Frase keeps the whole loop in one place, so research, writing, scores, and performance data move together.
The fragmented way
- Research in one tab, writing in another, scoring in a third.
- Every handoff loses the context the last tool gathered.
- A separate login, subscription, and learning curve per tool.
- Nothing watches the page once it's live.
The Frase way
- Research feeds the draft, and the draft carries its score forward.
- One workspace from first keyword to published page.
- One plan, one login, one place your team already knows.
- Frase watches every live page and drafts the fix when it slips.
See the whole platform on your own content
Run a research brief, draft a page in your voice, score it for Google and AI search, and check where AI cites you today. You'll have produced real content and found real gaps before the trial ends.
Plans start at $39/mo (annual), with the Frase Agent, SEO + GEO scoring, site audits, and API access on every plan. Yearly saves 20%.
- 7-day free trial
- No credit card
Frequently Asked Questions
What is Frase?
What's the difference between this page and the Frase Agent page?
Does Frase optimize for ChatGPT and AI search engines?
Which AI search engines does Frase track?
What is Frase Answers?
Does Frase publish to my CMS?
Does Frase change my published pages without me?
How much does Frase cost?
Run the whole loop with Frase
One platform that keeps your content ranking on Google and cited by AI. Start your trial and see every feature work together.
- 7-day free trial
- No credit card