The AI SEO tool that ranks you on Google and gets you cited by AI
You are not shopping for another subscription. You are deciding how your team wins search now that answers come from Google and from AI engines. Frase researches your topic, writes in your brand voice, optimizes one draft for both surfaces, publishes to your CMS, then monitors and fixes what slips.
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The moment that changed
You can rank #1 on Google and still lose the buyer to an AI answer
More of your buyers now ask ChatGPT, Perplexity, or Google AI first and take the answer they get. If that answer quotes a competitor, your ranking never enters the conversation, and your analytics never show the visit you lost. Most tools sold as AI SEO cover one half of that moment: a writer that never reads the SERP, or an optimizer that stops the day you publish. That gap is the real thing you are comparing when you compare tools.
What AI SEO means now
AI SEO in 2026 means winning Google and the AI answer with the same page
The page that ranks and the page that gets quoted are not two projects. Frase scores one draft for Google ranking and for the signals AI engines look for, side by side, so the article you publish is built for both surfaces from the first sentence. That is the standard Frase holds itself to across the whole platform: rank on Google, get cited by AI.
The whole job
Real AI SEO runs a loop: research, write, optimize, publish, monitor, fix
Content wins search as a system, not as a one-off draft. Frase runs every stage in one workspace, and each stage feeds the next, so the research behind a page is still attached when that page needs a fix a year later.
Research
Frase reads the pages that already rank for your query and the questions real searchers ask, then turns both into a brief.
Write
Frase drafts the page from that brief in your brand voice, so the output sounds like your team instead of a generic model.
Optimize
Frase scores the draft for Google ranking and for the signals AI engines look for, and names what to fix before you publish.
Publish
Frase ships the finished page to WordPress, Webflow, Sanity, Wix, or FraseCMS. No copy-paste into a second tool.
Monitor
Frase watches your rankings and traffic, and checks daily where AI engines cite you, with an alert the day something moves.
Fix
When a page slips in Google, Frase drafts the revision and republishes on your approval, or automatically where you allow it.
Every stage has its own deep page. Browse every Frase feature.
The buying checklist
Seven checks for choosing an AI SEO tool
Run these against any tool you are evaluating, Frase included. Each one separates search optimization software that does the whole job from software that does a slice of it.
It optimizes one draft for Google and AI answers together
Why it matters: If SEO lives in one tool and AI-answer optimization in another, the two drift apart and you publish two half-optimized versions of every idea.
How Frase handles it: Frase scores the same draft for Google ranking and for the signals AI engines look for, side by side, so one page is built to rank and to be quoted.
It researches the live SERP before it writes
Why it matters: A model that writes from its training data guesses. The pages that already rank, and the questions searchers actually ask, are the real spec for content that wins.
How Frase handles it: Frase reads the top results for your query, pulls the topics and questions they cover, and builds the brief before a single sentence gets drafted.
It writes in your brand voice, not a generic one
Why it matters: AI-flavored sameness is easy to detect and easy to ignore, for readers and for the AI engines deciding whom to quote.
How Frase handles it: Frase learns your voice from your own samples and terminology, then applies that one profile to everything it drafts.
It publishes into your CMS without copy-paste
Why it matters: Every export-and-paste step loses formatting, links, and structured data, and it is where optimized drafts go to die in a backlog.
How Frase handles it: Frase publishes straight to WordPress, Webflow, Sanity, Wix, or its own hosted FraseCMS, so the page that scored well is the page that goes live.
It keeps monitoring after you publish
Why it matters: Rankings decay and AI answers get rewritten. A tool that stops at publish leaves you blind exactly when the investment starts paying.
How Frase handles it: Frase tracks rankings and traffic on every published page and checks daily where ChatGPT, Perplexity, Gemini, and Google AI cite you, then alerts you when your visibility shifts.
It drafts the fix instead of just reporting the drop
Why it matters: A dashboard that says a page slipped still leaves the rewrite on your desk. The fix is the work; the alert is just the timestamp.
How Frase handles it: When a page decays in Google, Content Guard drafts the revision and republishes it once you approve. Prefer low-risk fixes to ship on their own? That switch exists, and it is yours.
It works with your AI assistants through API and MCP
Why it matters: Your team already runs assistants and agents. A tool they cannot operate becomes the manual step in an otherwise automated workflow.
How Frase handles it: Frase exposes its research, writing, and optimization through an API and an MCP server, so Claude, Cursor, and your own agents can run the loop directly. See how teams put AI agents on SEO work.
The fastest way to run the seven checks is on a live account.
Start free trial7-day free trial. No credit card.
Before you publish
Frase scores one draft for Google and for AI answers, in the editor
The draft carries both scores while you write. Frase names the missing questions, the entities, and the structural changes that raise each one, so the page ships ready for rankings and for citations instead of getting audited after it fails. That is AI SEO optimization in practice: one pass, both surfaces.
- Drafts start from the live SERP and your brief, in your brand voice
- A Google score and an AI-answer score on the same draft
- A concrete fix list, ordered by what moves the scores most
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Last 30 daysAfter you publish
Frase shows you where AI engines cite you, and warns you when it changes
Publishing is the midpoint of AI SEO, not the finish line. Frase checks daily how ChatGPT, Perplexity, Gemini, and Google AI answer the queries you care about, tracks your share of voice against the brands cited beside you, and alerts you the day your visibility shifts. When a page decays in Google, Content Guard drafts the fix for your approval.
- Daily AI-citation checks with an alert when your visibility moves
- Share-of-voice tracking against the brands cited beside you
- Decay fixes drafted for approval, or auto-shipped where you allow it
Fits your stack
Keep your rank tracker. Frase runs the content loop.
Adopting Frase is not a rip-and-replace. Frase takes over the content side of search, from research to fixes, reading your Search Console data to catch decay. Your rank tracker, your crawler, and your reporting stack keep their jobs, and Frase’s exports and API feed them.
Works alongside
- Rank trackers
- Site crawlers
- Analytics & BI tools
Proof
Content teams rate Frase 4.8/5 on G2
Thousands of in-house content teams and agencies run this loop on the Frase AI SEO platform every week, from research through published, monitored pages.
What the trial produces
Leave the 7-day trial holding real work, not a tour
Rankings take weeks; the workflow proves itself in days. Before the trial ends you can hold a brief built from your own SERP, a scored draft in your brand voice, and a first baseline of where AI engines cite you today, so the upgrade decision rests on work Frase already did.
Plans start at $39/mo on annual billing, and every plan runs the full loop. Add seats, audit credits, or AI prompts as your team grows. Yearly saves 20%.
7-day free trial. No credit card.
AI SEO questions, answered straight
What is AI SEO?
AI SEO is search optimization done with AI and for AI. The first half means AI runs the work itself: researching the SERP, drafting content, scoring and fixing pages. The second half means optimizing that content for AI-driven search surfaces such as Google AI Overviews, ChatGPT, Perplexity, and Gemini, alongside classic Google rankings. A complete AI SEO tool, like Frase, covers both halves in one workflow.
What is the difference between AI SEO and traditional SEO?
Traditional SEO optimizes pages to rank in a list of blue links. AI SEO keeps that goal and adds a second one: making your content clear, structured, and well-sourced enough for AI engines to quote it in their answers. The workflow changes too, because AI now does much of the research, drafting, and monitoring that used to be manual. In Frase, the same draft carries a score for Google and a score for AI answers, so you never choose between the two.
Is AI SEO the same as GEO or AEO?
They overlap. GEO (generative engine optimization) and AEO (answer engine optimization) both mean optimizing content so AI answer engines cite it. AI SEO is the broader term buyers actually search: it usually covers GEO plus AI-assisted classic SEO. Frase treats them as one job, scoring each draft for Google ranking and for AI citations in the same pass.
Does AI SEO work for AI search engines like ChatGPT and Perplexity?
Yes, with the right inputs. AI engines favor content with clear claims, clean structure, direct answers to real questions, and credible sourcing. Frase scores drafts against those signals before publish, and its AI Visibility monitoring then shows where ChatGPT, Perplexity, Gemini, and Google AI actually cite you, so you can verify the effect instead of assuming it.
What is the best AI SEO tool for a small team?
Roundups of the best AI SEO tools compare feature lists; for a small team the deciding factor is usually consolidation. One tool that runs research, writing, optimization, publishing, and monitoring beats five subscriptions a two-person team has to stitch together. Frase runs that whole loop on a single plan, starts with a 7-day free trial, and publishes into the CMS you already use, which is why small content teams are a core part of its customer base.
Will AI SEO software replace my rank tracker or site crawler?
It doesn't have to. Frase runs the content side of search: research, writing, optimization, publishing, monitoring, and fixes, reading your Search Console data to catch decay. If your team relies on a dedicated rank tracker or crawler for reporting, those keep their jobs, and Frase's exports and API feed the stack you already have.
Does Google penalize AI-written content?
Google's published guidance rewards helpful, original content regardless of how it is produced, and penalizes mass-produced pages created primarily to manipulate rankings. The risk is not AI, it is thin content. Frase reduces that risk by grounding every draft in live SERP research, writing in your brand voice, and scoring the result before it ships.
How long does AI SEO take to show results?
New rankings and AI citations typically build over weeks to months, and any tool promising faster is overselling. What you can measure immediately: content produced, gaps found, and scores moved. In a 7-day Frase trial, teams usually leave with a researched brief, a scored draft in their brand voice, and a first baseline of where AI engines cite them today.
How much does AI SEO software cost?
Frase is an online SEO platform priced from $39 per month on annual billing, with a 7-day free trial and no credit card required. Every plan runs the full loop, from research to fixes, and you can add seats, audit credits, or AI prompts as your team grows. Yearly billing saves 20%.
Can my own AI assistant or agent run Frase?
Yes. Frase ships an API and an MCP server, so assistants like Claude, tools like Cursor, and custom agents can run research, generate and optimize content, and pull AI-visibility data directly. That makes Frase usable both as an app your team opens and as infrastructure your agents call.
Give your content one tool for Google and AI search
Run the checklist above against Frase on your own topic: research it, draft it, score it for both surfaces, and see where AI cites you today.
7-day free trial. No credit card.