Turn one article into a week of channel content
Frase takes a post you already published and drafts the LinkedIn carousel, the Twitter thread, the newsletter, and the Instagram carousel from it. You preview each one, edit what you want, and export. The repurposing nobody has time to do gets done in a single pass.
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One article, every channel
The same post, drafted for each place it has to land
Frase reads the article you already published, pulls the hook, the key points, and the structure, then drafts the LinkedIn carousel, the X thread, and the newsletter from it. The pieces sound like the same article because they are drawn from it, not rewritten from memory.
- Every format starts from the published article, so the source is already on-brand
- Frase drafts each one and offers hook variants you can swap
- You preview and edit every unit before it leaves Frase. Nothing posts itself
Preview and edit each one, then export for your scheduler.
Part of the loop
Once an article is published, Frase squeezes the rest of its reach out of it without a second app. The workspace that researched, drafted, and shipped the post turns it into channel content too, so the repurposing happens in one place.
Create
Frase researches your query, then drafts the article and atomizes it into channel formats.
You are herePublish
Send the article live to WordPress, Webflow, Sanity, Wix, or FraseCMS, then repurpose it.
Optimize
Frase scores the page for SEO and GEO and shows what to improve before you ship.
Fix
Content Guard watches for ranking decay later and proposes the fix for your approval.
What Frase does
Four channel formats, drafted from one article
Frase shapes each format for its platform instead of cropping the same text four ways. You choose which formats to generate and edit each one before you use it.
LinkedIn carousel
Frase builds a 10-slide carousel from your article, with a hook on the opener and a takeaway per slide, ready to export as a PDF you can post.
Twitter/X thread
Frase drafts an 8 to 12 tweet thread that opens on a hook and carries the article's argument across the thread. Swap the opening hook for a stronger variant in a click.
Newsletter snippet
Frase writes an email-ready summary of the post with subject-line options and a call to action, formatted to drop straight into your next send.
Instagram carousel
Frase turns the article into visual slides with a caption and hashtag set, sized for a feed that reads images first.
Edit every unit before you use it
Open any format, rewrite a slide or a tweet, or regenerate a single unit. Frase drafts the first pass; you decide what ships.
Export in the format you need
Pull the finished pieces out as Markdown, CSV, or JSON, so the content moves into your scheduler, your CMS, or your own pipeline without retyping.
Stop stitching point tools
One pass instead of an afternoon of reformatting
Repurposing a post by hand means re-reading it, rewriting it four ways, and trying to keep the voice steady across every channel. Frase drafts all four from the source so you start from a finished draft, not a blank one.
The fragmented way
- Re-read the article and rewrite it from scratch for each channel.
- Watch the voice drift as a different person adapts each post.
- Stare at a thread or carousel with no idea how to open it.
- Copy finished text out of a doc and into four other tools by hand.
The Frase way
- Frase drafts every format from the published article in one pass.
- Frase draws each format from the same source, so the pieces stay on message.
- Frase writes the hook and offers variants you can swap until it lands.
- Frase exports the pieces as Markdown, CSV, or JSON for your scheduler or pipeline.
Proof
Teams get more out of every post they publish with Frase
“It transforms hours of research into minutes with its SERP analyzer and Outline Builder.”
“The MCP is so easy to use and is a game changer because it brings insights directly into my workflow without needing to toggle between tabs.”
What you get in the trial
Repurpose a real post in your first session
Start a trial, publish an article, and atomize it. Frase drafts the carousel, the thread, the newsletter, and the Instagram set from your post while you watch. You will leave the session with channel-ready content in hand, not a backlog of repurposing you still have to do by hand.
Plans start at $39/mo billed yearly, and content repurposing is part of the paid plans. Run more content or add seats and audit credits as your team grows.
7-day free trial. No credit card.
Questions about content atomization
What formats can Frase generate from one article?
Frase atomizes a published article into four channel formats: a LinkedIn carousel (a 10-slide PDF), a Twitter/X thread (8 to 12 tweets), a newsletter snippet (an email-ready summary with subject lines and a CTA), and an Instagram carousel (visual slides with a caption and hashtags). You choose which formats to generate, and you can regenerate any of them later.
Does Frase post to my social channels automatically?
No. Frase drafts each format and lets you preview and edit it, then you export the finished pieces. Posting happens in your own scheduler or platform. Nothing leaves Frase and nothing publishes without you.
Can I edit the carousels and threads before I use them?
Yes. Open any format and rewrite a slide, a tweet, or the caption, or regenerate a single unit if you want a fresh take. You can also swap the opening hook for a different variant. Frase drafts the first pass and you control what ships.
Does the repurposed content keep my voice?
Each format is drawn from the article you already wrote, so it carries the same message and framing as the source. You then edit each piece, so the final copy reads the way your team wants it to before it goes out.
Do I need to write the article in Frase first?
Atomization runs on a published article in Frase, so the source is finished before you repurpose it. You can draft the article in Frase, or import one and publish it, then atomize it into the channel formats.
How do I get the finished pieces out of Frase?
Export the atomized content as Markdown, CSV, or JSON. That lets you move the carousel, thread, and newsletter into your scheduler, your CMS, or your own content pipeline without retyping anything.
Is content atomization on every plan?
Content repurposing is part of the paid plans rather than the free tier. Start a 7-day free trial to atomize a real article and see the formats Frase produces before you decide.
Get a week of content out of your next post
Publish an article in Frase and atomize it into the carousel, the thread, and the newsletter you would otherwise never get to. Start free and repurpose a real post today.
7-day free trial. No credit card.