Semrush Alternatives for AI Search Visibility (2026)

Frase leads this list of Semrush alternatives for AI search visibility because it closes the loop the rest of the category leaves open. Frase tracks your prompts daily across AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI, benchmarks your share of voice against competitors you choose, and when an answer turns against you, the same workspace researches, drafts, scores, and publishes the page that contests it. That is also the yardstick for every entry below: a visibility tool earns its place here by what it lets you do about a gap, not by how it charts one.

The six tools compared are Frase, Profound, Peec AI, Otterly.ai, Ahrefs Brand Radar, and Conductor, and every claim about them was read from the vendor's own live pages on August 31, 2026. All six can tell you the day ChatGPT stops citing you. They part ways on what you can do about it before the next report, and that difference is where this list gets its order.

Key Takeaways

• Frase is the best Semrush alternative for AI search visibility: daily tracking, drafting, GEO scoring, publishing, and approval-gated fixes run in one platform, with plans from $39 a month billed yearly.
• On Semrush's current pricing, the entry SEO plan excludes AI-visibility features entirely; tracking starts on the Starter plan with a 50-prompt daily cap.
• Profound, Peec AI, and Otterly.ai are dedicated AI-visibility monitors: scoreboards that hand execution to your other tools.
• Read packaging before price across this category: prompt caps, per-engine add-ons, and single-engine entry tiers move the real cost above the sticker.
• Settle any shortlist with one test: track three prompts your buyers ask for a week, and try to close one gap without leaving the tool.

Why teams shortlist Semrush alternatives for AI visibility

Three things send buyers to this search. The first is packaging. On Semrush's current pricing page, the entry SEO plan ($117.33 a month billed annually) marks every AI-visibility feature as excluded: AI search performance, AI sentiment, AI visibility reports, and custom prompt monitoring all sit outside it. Tracking starts on the Starter plan at $165.17 a month billed annually, capped at 50 prompts a day, and the caps step up plan by plan from there. The AI-visibility line on the invoice is real money before you have acted on a single insight.

The second is what the subscription buys. Semrush measures AI visibility from inside a keyword-research suite, and measurement is where its AI-search story concentrates. If the point of watching AI answers is to win them, the watching is the cheap half of the job.

The third is timing. Adobe completed its acquisition of Semrush on April 28, 2026, and a change of ownership at a core vendor is a natural checkpoint for re-evaluating a stack. Whatever brought you here, the useful question is the same one, and it is the question this list is built around: once a tool shows you where AI search leaves you out, what does it let you do next?

How we compared these tools

Every entry was checked against the vendor's own live pages on August 31, 2026, with pricing read from rendered pricing tables rather than search snippets. The ranking dimension is action. Daily monitoring across AI engines is table stakes in 2026; every tool here clears it. A tool climbs this list by turning what it finds into shipped work, and slides down it by handing you a report and wishing you luck. Alongside action we weighed two things buyers get surprised by: which engines the advertised price actually covers, and how hard the prompt caps bite at each tier.

The 6 best Semrush alternatives for AI search visibility

Entry-tier list prices read from each vendor's own pricing page on August 31, 2026. "Not stated" means no price is published on that page, not that one doesn't exist. Packaging changes often; confirm current details on each vendor's site.

1. Frase: tracking that ends in a published fix

The short version: Frase is the best Semrush alternative for AI search visibility because the scoreboard and the plays live in one platform. Frase watches where AI engines cite you, and the same workspace researches, writes, scores, and publishes the content that changes the answer.

What a losing prompt looks like with Frase: Monday morning, the alert lands: on a prompt your pipeline depends on, an engine has started citing a competitor where it used to cite you. That answer is out there working against you right now, in front of buyers you will never see bounce. With a monitoring tool, this is where you open a ticket, brief a writer, and wait for a slot in next month's content calendar.

With Frase, Monday looks different. You open the prompt and read the actual answers, so you know exactly which words replaced yours. You ask Frase for optimization insights, and it hands them to the editor along with what the winning pages cover. You draft in your brand voice, watch the GEO score climb on the signals AI engines look for, with the Google score beside it, and publish to your CMS in one click. The response that used to take a quarter's planning cycle ships the same week the alert fired.

The watch never stops, either. Frase keeps tracking the prompt daily so you see the answer shift, logs which AI crawlers visit your pages so you know the engines can even reach what you want cited, and Content Guard separately guards your published pages against Google ranking decay, drafting each repair as a word-level diff that ships when you approve it. You set how much runs on its own, from every change waiting in your review queue to low-risk edits auto-applying above a confidence bar you choose. As automated or as manual as you want.

Key facts: Daily AI visibility tracking with competitor share of voice and the answer text behind every number. GEO scoring and SEO scoring on the same draft, in the editor, on every plan. One-click publishing into WordPress, Webflow, Sanity, Wix, or FraseCMS. Content Guard's approval-gated fix loop for pages already live. And Frase is agent-native, with an MCP server and a CLI, so your own AI agents can run the same loop.

Pricing: Plans start at $39 a month billed yearly ($49 month to month), and AI visibility tracking is part of the platform, not a separate subscription beside it. Add seats, audit credits, or tracked prompts as coverage grows. 7-day free trial, no credit card. Rated 4.8/5 on G2.

Best for: Content, SEO, and marketing teams, in-house or agency, that want Monday's alert to become Friday's published answer.

Limitations: The numbers get meaningful after you tell Frase your world: budget one setup session for prompts, competitors, and brand voice before you judge the read.

Want your Mondays to work like that? Start a 7-day free trial. No credit card required.

2. Profound: AEO monitoring with agent credits

What it does: Profound monitors how a brand appears in AI answers and sells content agents that draw on monthly credits. The self-serve entry plan ($99 a month) tracks ChatGPT only, with 50 prompts; wider engine coverage starts at $399 a month, and the full engine list requires a custom enterprise package.

Fits: Teams buying AEO monitoring as a named program and budgeting for the enterprise tier, where the platform's coverage actually lives.

Where Frase differs: Frase tracks across the major AI engines on its standard plans instead of reserving coverage for custom packages, and a gap flows into research, drafting, scoring, and publishing in the same workspace rather than drawing down an agent-credit meter.

3. Peec AI: a standalone visibility scoreboard

What it does: Peec AI sells brand-visibility analytics for AI platforms. Brand plans run from $80 a month billed annually (50 prompts, one project) through $205 and $420 tiers with higher prompt and project counts. Each self-serve tier tracks a set of models you choose at onboarding; the full model list is reserved for enterprise.

Fits: SEO teams that want a separate scoreboard for AI visibility and already have production tooling for everything the scoreboard reveals.

Where Frase differs: A scoreboard is half the job. Frase pairs the daily read with the editor that acts on it, so the platform that flags a losing prompt is the one that drafts, scores, and publishes the page contesting it.

4. Otterly.ai: entry-level AI search monitoring

What it does: Otterly.ai starts at $29 a month for 15 tracked prompts, monitoring ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with recommendations included and $189 and $489 tiers adding volume, API access, and agent analytics. Tracking for Claude, Gemini, or Google AI Mode costs extra, priced per engine on every tier.

Fits: Solo marketers and small teams taking a first reading on AI search presence before funding a program.

Where Frase differs: Frase covers ChatGPT, Perplexity, Claude, Gemini, and Google AI across its plans with no per-engine checkout math — engine coverage comes with your tier, not the cart — and a Frase trial ends with drafted, scored, published content rather than a recommendations list waiting on another tool.

5. Ahrefs Brand Radar: AI measurement inside a data suite

What it does: Brand Radar measures brand mentions, citations, and AI share of voice. Custom prompt packages start at $50 a month, a pre-collected visibility index sells at $199 a month, and paid Ahrefs plans include small daily custom-prompt quotas.

Fits: SEO teams whose reporting already runs on Ahrefs and who want AI-answer measurement folded into that reporting.

Where Frase differs: Measurement is where Brand Radar's job ends and where Frase's begins. Frase connects the tracking to the editor, the GEO score, the publish step, and Content Guard's approval-gated repairs, so the metric moves because the platform helped you move it.

6. Conductor: enterprise AEO through a sales motion

What it does: Conductor sells an enterprise AEO platform spanning AI visibility tracking, content creation, technical monitoring, and agent tooling, positioned for large organizations and priced through a demo and sales process. No self-serve pricing is published.

Fits: Enterprise programs with procurement cycles, security reviews, and the timeline both imply.

Where Frase differs: Frase gets you to a running program today: self-serve trial, daily tracking live in the first session, plans from $39 a month billed yearly, and an Enterprise plan when you need custom scale rather than as the front door.

How to choose your Semrush alternative

Decide what the alert is for. If the honest answer is a slide in the monthly report, buy monitoring and buy it cheap; just read the packaging before the price, because prompt caps, per-engine add-ons, and single-engine entry tiers are where this category hides its real cost.

If the answer is that someone now has to win the citation back, count the tools involved in doing it. Monitoring plus research plus a writer plus a CMS plus a rank tracker is five subscriptions and four handoffs per fix, and every handoff is a place the fix goes to die. Frase runs that path as one loop, which is the argument for putting it first on your shortlist.

Then settle it with one test. Pick three prompts your buyers actually ask, track them for a week in each finalist, and try to close one gap without leaving the tool. Most of this list fails that test by design, because closing gaps was never the product. Run it on Frase first: start a 7-day free trial and bring your three prompts.

Put your AI visibility on a scoreboard this week

A week is enough to know where you stand. Start a Frase trial, add your prompts and a competitor or two, and daily tracking starts the same day. By Friday you will know which answers you own and which ones a rival is taking, and you will have shipped the first page that contests one: researched, drafted in your voice, scored for Google and for the signals AI engines look for, published to your CMS, and under watch.

Start a 7-day free trial. No credit card required.

Frequently Asked Questions

What are the best alternatives to Semrush for tracking AI search visibility?

The best alternatives to Semrush for tracking AI search visibility in 2026 are Frase, Profound, Peec AI, Otterly.ai, Ahrefs Brand Radar, and Conductor. Frase leads the list because it pairs daily tracking across AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI with the editor that acts on what tracking finds: research, drafting, GEO scoring, publishing, and approval-gated fixes in one platform. The others range from entry-level monitoring at $29 a month to enterprise AEO platforms sold through sales teams.

Why do teams replace Semrush for AI search visibility?

Packaging and depth. On Semrush's current pricing, the entry SEO plan excludes AI-visibility features entirely, tracking starts on a higher plan with a daily prompt cap, and the caps rise tier by tier, so the real price of AI visibility sits above the sticker price. Depth matters too: Semrush measures AI visibility, and teams that also need to produce and repair the content that earns citations end up adding another tool or choosing a platform that does both.

Did Adobe acquire Semrush?

Yes. Adobe completed its acquisition of Semrush on April 28, 2026, in a deal announced in November 2025, and Semrush now operates as an Adobe company. Many teams treat a change of ownership at a core vendor as a checkpoint to re-evaluate their stack, which is one reason teams go looking for Semrush alternatives.

Which Semrush alternatives are dedicated to AEO, not just keyword research?

Profound, Peec AI, and Otterly.ai are dedicated to AEO, not just keyword research: monitoring AI answers is their core product rather than a feature added to a keyword suite. Frase goes one step further in the same direction, pairing dedicated AI visibility tracking with GEO-scored content creation and publishing, so the AEO program runs end to end instead of stopping at measurement. Ahrefs Brand Radar and Conductor bring AI-answer measurement to a data suite and an enterprise platform respectively.

Can any tool fix AI search visibility automatically?

No tool honestly promises that, because AI engines decide their own citations. What a platform can do is compress the response. Frase alerts you the day a tracked prompt moves, generates optimization insights on request, scores the revised draft on the signals AI engines look for, and publishes it to your CMS, while Content Guard separately watches published pages for Google ranking decay and drafts repairs that ship on your approval. You control how much of that runs on its own.

How much does AI search visibility tracking cost in 2026?

Entry points on this list run from $29 a month (Otterly.ai) through $50 to $99 starters (Ahrefs Brand Radar, Profound) to demo-led enterprise pricing (Conductor). Read the packaging, not just the price: caps on tracked prompts, engines sold as add-ons, and single-engine entry tiers all move the real cost above the sticker. Frase includes AI visibility tracking in platform plans from $39 a month billed yearly, alongside the research, writing, scoring, and publishing the tracking feeds.

What should you check before choosing an AI visibility tool?

Four things. Which engines are included at the price you will actually pay, and which cost extra. How many prompts you can track daily, since caps decide whether you monitor your market or a sample of it. Whether the data comes with the answer text behind it, because a number without the words is hard to act on. And what the platform does after the alert: if the answer is "exports a report," plan and budget for the tools that do the rest, or pick a platform like Frase where the next step is built in.