What Is Template

Use our ‘what is’ or definition template to write articles that answer “what is” or definition search queries.

Why create a ‘what is’ article?

When users search “what is” or “definition,” they seek to answer this question.

This is your chance to answer that question and give further details about the topic for the readers interested in it. 

Begin researching topics or the products and services you sell.

Use any keyword research tool and filter the results with the modifier “what.”

Pro Tip: use frase.io Outline Builder and filter the target keyword using the “what” keyword modifier.

Include “what is” and the target keyword in your title.

Pro Tip: use frase.io to identify the page titles your competitors are using.

Define the target keyword, how it is used, and ways to get started.

Pro Tip: use frase.io AI template to write an introduction to your article.

Pro Tip: use frase.io to identify your competitors’ headings or use these suggested headings.

  • What is keyword
  • Why keyword is important
  • Examples
  • Tips or reminders

Remind readers “what this is,” point them to other resources on your website, and include a call-to-action.

Pro Tip: use a frase.io AI template to generate a conclusion.

Customize this template with Frase

Are you looking to create SEO content with a repeatable and scalable process? Content templates can help, and they are even better inside Frase’s AI-powered content editor. With Frase you also can:

  • Automate SERP analysis and topic research
  • Generate content briefs and outlines
  • Rewrite and expand your content with AI
  • Optimize your content and improve your search rankings

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