The content operating system for AI search

Rank on Google.
Get cited by AI.

Frase learns your brand and runs the whole loop, so your pages rank on Google and get cited by AI.

4.8/5 on G2 & Capterra
Trusted by thousands of content and SEO teams7-day free trial, no credit card
Content Guardcaught 2h ago

Best CRM Software for Small Business

vantra.com/blog/best-crm-software-small-business

Slipping in AI answers and on Google
Visibility · last 30 days −38%
decay caught recovery after fix
Frase drafted the fix. Yours to approve.

Trusted by content and SEO teams at

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Search changed

You can rank #1 — and still watch AI hand the answer to someone else.

Someone asks ChatGPT about your category. It writes back a short recommendation, names two or three tools, and you're not one of them. No click ever reaches your #1 page. You never see the question, and your current tool is busy grading a draft instead of watching the answer.

You only notice you've dropped out of AI answers when a prospect mentions a competitor you've never lost to.

Pages that ranked last year are quietly sliding, and there are 200 of them to fix and no time to fix them.

The fix isn't another tool to check. It's knowing the moment it happens.

A new way to work

What if you saw it slip the same day, and Frase already had the fix?

Frase checks the AI answers in your category every day. The moment a competitor takes your spot, or a ranking page starts to slide, you get an alert and a fix to approve, not a surprise weeks later. You stop finding out last.

Win the AI answer, and every mention vouches for you.

When AI names you in its recommendation, the visitor who clicks through already trusts you. The pitch happened before they arrived. That's the most qualified lead there is, and keeping you the named brand is the job Frase runs every day.

Put Frase on your site, free

7-day free trial. No credit card.

Loops win, not tools

A tool waits for you. Frase runs the loop.

Frase learns your business and keeps the whole cycle moving, so your pages rank on Google and get cited by AI.

Frase knows your brand

Frase reads your published work and learns how your team writes. Drafts come back sounding like you, not a stock model wearing your logo.

Frase knows your competitors

Frase runs live SERP and competitor analysis. You see who owns your results today, and what it actually takes to pass them.

The loop Frase runs

Listen

Frase Answers

Frase Answers captures the real questions your visitors ask on your own site. The loop starts from first-party demand, and those questions tell Frase exactly what to create next.

  1. Create

    Research + Writer + Images

    Frase digs through your market, then drafts the piece and its images. What lands is optimized and ready to ship.

    The finished draft hands straight off to publishing.

  2. Publish

    Your CMS or FraseCMS

    One click sends it live to WordPress, Webflow, Sanity, or Wix. No CMS of your own? Frase hosts it on FraseCMS.

    Every page that goes live becomes something to optimize.

  3. Monitor

    AI Visibility · ranking tracking

    Frase tracks how you rank on Google and where AI engines cite you, across ChatGPT, Perplexity, Claude, Gemini, and Google AI.

    The day a page starts slipping, the fix kicks in.

  4. Fix

    Content Guard

    Content Guard catches a page losing rank or traffic on Google, drafts the revision, and waits for your yes.

    A sharper page feeds the next round of research.

Frase never stops at the end. Each page you publish sharpens the next one.

An agent that knows you, doing the work.

Draft In Vantra’s voice

Best CRM Software for Small Business

Picking a CRM for a small team comes down to three things: how fast it is to set up, what it really costs per seat, and whether your team will actually use it. We re-tested the top tools this month…

8492
SEO
88
GEO
79

What to improve next

  • Add a pricing comparison tablein 4 of 5 top resultshigh
  • Answer “cheapest CRM for startups”rising querymed
  • Add 2 internal links to related guideslow

Create

Frase drafts in your voice, then shows what will lift it.

Every draft comes back in your team’s voice, scored against what actually ranks and gets cited, with the gaps called out before you publish, not three weeks later in a traffic dip.

You see exactly what to add next, and decide what ships.

Why Frase

Frase carries your context through every stage.

Frase closes the gap between knowing what to do and actually getting it done.

The fragmented way

  • Context dies in the handoff between a research tool, a writing tool, and a monitoring tool.
  • The app that spots the problem is never the app where you fix it, so every change gets re-keyed by hand.
  • No single tool owns the full loop, so pages quietly slip for weeks before anyone catches it.

The Frase way

One loop, one place

Research, writing, publishing, optimization, fixes. Frase runs all of it in a single workflow, not one step bolted onto four other subscriptions.

One brand context

Frase carries your brand profile and competitor picture into every stage. You explain who you are once, never again to the next tool in line.

Self-serve from day one

Frase is working within minutes, whether you drive it from the app, your own code, or your automations. No sales call to book, no onboarding gauntlet to clear.

Nothing slips through the cracks

Frase owns the whole loop, so a page that starts sliding gets caught and queued, instead of going unnoticed across five disconnected tools.

Run the whole loop in one place7-day free trial. No credit card.

AI Visibility

See where AI cites you, before anyone else does.

Frase tracks where you turn up across AI search and pings you the moment your share of voice moves. Ranking for the blue links is half the job now. The other half is the answer itself, and Frase watches that too.

  • Daily monitoring, with an alert the day your visibility shifts.
  • Share-of-voice tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
  • Agencies track every client domain side by side in one workspace.

Curious where you stand right now? Run Frase on your own site and see which answers name you, and which name someone else.

Check your AI visibility, free7-day free trial. No credit card.
AI Visibility Tracking daily

Share of voice for “best CRM software” across AI search

34%your share
  • Vantrayou34%
  • Larkfield26%
  • Brightwall22%
  • Tidewell18%

Tracked across

ChatGPT Perplexity Claude Gemini Google AI

Cited in 18 of 40 AI answers this week, up from 11.

Watches for decay

Content Guard keeps an eye on your live pages and catches a drop in Google rank or traffic while it is still small enough to reverse.

Drafts the fix

The moment a page slips, Content Guard writes the revision and sets it in front of you, ready to read.

Republishes on approval

Give it the nod and Frase pushes the page back to your CMS. Opt in, and low-risk fixes ship without waiting on you at all.

Content Guard

When rankings slip, Frase does not just tell you.

Content Guard watches your published pages for a drop in Google rank or traffic, drafts the revision, and republishes to your CMS. You approve each change. Prefer the low-risk ones to ship on their own? Opt in and Frase handles them.

Human review is the default, not the upsell.

Earned autonomy

Frase earns its autonomy, one content type at a time.

Every content type starts in review. As Frase keeps earning your approval, you can let the safe ones publish on their own, and pause any type the moment its quality dips.

The agent takes on more over time, never more than you allow.

Set your own guardrails, free7-day free trial. No credit card.
AutonomyTrust, earned per type
FAQ pagesEarned

Consistently clears your bar. Now publishing on its own to FraseCMS.

Auto-publish: on
Glossary termsBuilding trust
Comparison pagesIn review

Every type starts in review. Nothing publishes on its own until you say so.

Always on

You log off. Frase keeps working.

Monitoring, fixes, and the questions your visitors ask don’t keep business hours. Frase works through the night and leaves anything that needs your call waiting for the morning.

11:48 PM → 6:30 AM
  1. 02:14Content Guard

    Caught a ranking slip on Best CRM Software for Small Business and drafted the fix

    Awaiting your approvalvantra.com/blog/best-crm-software-small-business
  2. 03:02AI Visibility

    Saw Vantra’s share of voice drop on “best CRM software” in ChatGPT and alerted you

    Alert sentMonitoring 24 tracked prompts
  3. 04:37Answers

    Logged 14 visitors asking about CRMs for remote teams and turned it into a content signal

    Signal createdFront door · vantra.com
  4. 05:20Content Guard

    Refreshed the 2026 pricing answer on the CRM cost FAQ and republished to FraseCMS

    PublishedAuto-publish ON for FAQ pages

2 handled, 2 waiting for you. Pick up where Frase left off.

Review the queue
Put Frase to work tonight7-day free trial. No credit card.

For agencies

Run the loop for every client, from one workspace.

A client asks where they stand in AI search. You already know, and you are already fixing it. Frase runs across every domain on your roster, and the reports are right there when it is time to show the work.

White-label, branded client portals, and custom domains are available on Enterprise. Talk to us to set it up.

Every client in one workspace

Run the loop across all your client sites from one place. Each account's data stays walled off from the rest.

Your whole team, with the right access

Set owners, admins, editors, and viewers, then add seats as the roster grows. Roles keep everyone in their lane.

Client-ready reports

Export audits, briefs, and research in formats you can forward to a client as-is, without a single edit.

A service line you can scale

Package AI-visibility and SEO audits into one repeatable offer, then run it across your whole book of business.

Proof

Built to keep you ahead of AI search.

4.8/5 on G2 & Capterra500+ reviews
I use Frase's MCP in Claude to audit AI visibility and spot content opportunities. It's a game changer because it brings insights directly into my workflow without needing to toggle between tabs. I love the emails about AI visibility — they help me understand how I'm trending on different LLMs. I rate the likelihood of recommending it a 10 out of 10.
FGFe GarciaGrowth Marketing LeadG2 review
Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.
KIKevin IndigGrowth advisorShopify · G2 · Atlassian
I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.
BHBrendan HuffordSEO content strategistActiveCampaign · Growth Sprints

What you get in the trial

Your first week ends with real work done.

Across your 7-day trial, Frase finds your content gaps, runs your search and AI-visibility scores, and drafts and optimizes real pages. Nobody ranks a whole site in a week, and we will not pretend otherwise. You leave with finished work you can publish.

Your content gaps

Frase shows the topics you should already own, and the questions still up for grabs in your category.

Your search and AI scores

Frase runs your SEO, GEO, and AI-visibility scores. You know where you stand before the first week is out.

Real, optimized content

Frase drafts and optimizes finished pieces in your voice, ready to publish before the trial runs out.

Plans open at $39/mo billed yearly. Most in-house teams and agencies settle on Professional at $103/mo. Need more room? Add seats, credits, or AI prompts as you grow. Pay yearly and save 20%.

7-day free trial. No credit card.

Questions, answered straight.

Which CMS platforms does Frase publish to?

Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts your content on FraseCMS. No migration required, and your content stays on your own domain.

Does Frase monitor whether AI cites me?

Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.

Does Frase fix pages automatically?

Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call.

How does Frase know my brand?

Frase builds a brand profile from your existing content and voice, then runs live SERP and competitor analysis. The draft comes back sounding like your team and built to hold its own against the brands you compete with, not like a generic model with your name on it.

Is Frase for agencies?

Yes. On Scale, agencies get multi-site, multi-seat, exportable client-ready reports, and role-based access. White-label, branded client portals, and custom domains are available on Enterprise.

Does the free trial need a credit card?

No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.

Do I need to be an SEO expert to use Frase?

No. Frase handles the research, drafts in your voice, and points to exactly what to improve before you publish. You bring the strategy and the judgment. Frase does the legwork.

One connected system

Frase runs the whole loop.

Frase does the work that keeps your content ranking on Google and cited by AI. Every call stays yours. Start free in a minute.

7-day free trial. No credit card.

Frase — Content Operating System for AI Search