The content operating system for AI search
Rank on Google.
Get cited by AI.
Frase runs SEO and AI search end to end: audit, research, writing, publishing, hosting. So you win in both.
4.8/5 · 500+ reviews on G2 & Capterra · 7-day free trial · no credit card
Plan & Create · Opportunities
Publish · Review queue
You never start from a blank page.
- Write it
- yourself, together, or let Frase draft it
- In your voice
- learned from your pages, or set by you in the Brand Hub
- Nothing ships
- until you approve it
Plan · Calendar
Frase publishes it to your CMS, set up so search engines and AI tools can read it.
- Publishes
- Tomorrow · 09:00
- Destination
- WordPress
- Set up for
- search engines and AI tools
Monitor · Content Guard
Frase checks your rankings and AI mentions every day. If a page slips, Frase writes the fix.
- #3 → #1
- AI answers
- named as a source
- If it slips
- Frase writes the fix for you to approve
Frase looks at your search data, your competitors and your own pages, then gets the work done.
- Looks at
- your search data, your competitors, your pages
- And at
- pages losing ground, questions visitors ask
- Then
- writes what is worth doing, most useful first
Trusted by brands and marketers of all sizes
Search changed
People search on Google and ask AI. You need to win both.
Google ranks pages. AI tools name brands. Most sites are built to win one of those and are invisible in the other, and your buyer follows whichever answer they see first. You usually find out from a prospect, weeks late.
Start with your own site. Frase shows you what is costing you before you change a thing.
- On Google
- Rank in the results, and in the AI summary above them.
- Frase checks every page, scores it for search, and writes the fixes worth making first.
- In AI answers
- Be the source the AI answer names.
- Frase tracks which of your pages AI tools mention, and writes the ones they are missing.
“I love the emails about AI visibility — they help me understand how I'm trending on different LLMs. I rate the likelihood of recommending it a 10 out of 10.”
Fe G. · Growth Marketing Lead · G2
Start with the audit
Frase shows you what is holding your site back, and drafts the fixes.
Frase checks your site page by page, scores each one for search and for AI answers, and puts the most valuable fixes first. You see what it is costing you before you change a thing. Frase then writes the fixes for you to approve, and keeps checking your rankings and AI mentions every day.
7-day free trial · no credit card
Audit · your site
58
Readiness · out of 100
- +34
AI answers never name it, on its own topic
Your best guide
- +21
Ranking slipped 3 → 7 in 30 days
Your pricing page
- +12
The answer is buried in paragraph 9
A post that answers the question
Fix Pack ready · 44 fixes
“I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO.”
The opportunity report
Know what's worth doing next.
Frase looks at your search data, your competitors, the pages you already have, the pages losing ground, and the questions visitors ask you.
You get one list, with the most useful work at the top.
7-day free trial · no credit card
Opportunity report
Ranked by likely payoff
What Frase does, all week
Frase publishes to your CMS.
Frase scores every page.
Frase fixes pages that slip.
Frase learns what visitors ask.
Drafts you can actually publish.
Frase drafts against the pages already ranking and your brand profile — learned from your own site, or set by you in the Brand Hub — so the draft arrives sounding like you. Your content rules hold anything that looks off before it reaches you, so you are editing a draft, not rescuing one.
Content · Draft
The page your buyers keep asking for
Research
- Top results read20
- Competitor gaps6
- Questions to answer9
While you are out
You log off.
Frase keeps working.
Overnight, Frase audits, drafts, watches, and queues what needs your call. You decide what it may publish without asking, and you can change your mind at any time.
Activity · last night
23:14
Audit finished: 212 pages. Fix Pack ready, 44 fixes ranked by impact.
23:52
Draft ready: the page for the question asked 14 times this week, in your brand voice.
02:10
Content Guard: a guide started losing clicks. Revision drafted.
06:30
AI visibility: share of voice 34%, up 6 points this week.
07:00
Review queue: 3 drafts waiting for you. Low-risk fixes went out on their own.
Autonomy · per content type
What changes for you
You know what to write. And it gets written.
Frase checks your site, finds what your buyers are searching for, and writes the drafts in your voice. You approve the ones you like and the pages go live. Then Frase keeps watching them, so nothing quietly slips while you are busy.
Plans open at $39/mo billed yearly, for one site and one person. Most in-house teams land on Professional at $103/mo, which adds the seats, sites and monthly content volume a team gets through. Add seats, credits or AI prompts as you grow. Pay yearly and save 20%.
7-day free trial · no credit card
- The topics worth owning
- The searches your buyers are already making that nobody in your category has answered well.
- A score for every page
- Where each page stands in search and in AI answers, so you stop finding out late.
- Pages ready to publish
- Real drafts in your voice, checked and ready to go live. Not another backlog.
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well.”
“I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.”
4.8/5 across G2 and CapterraRead the reviewsFor agencies
Common questions.
Do I have to move my site to Frase?
No. Frase publishes into the CMS you already use — WordPress, Webflow, Sanity or Wix. Or publish to FraseCMS: an agent-ready CMS, hosted or headless, on your own domain, with WebMCP so AI assistants can read your pages and act on them. Either way your content stays yours and exports whenever you want it.
Does Frase monitor whether AI cites me?
Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.
Does Frase fix pages automatically?
Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call.
How does Frase know my brand?
Two ways. Frase builds a brand profile from the content you already have, and you can set it yourself in the Brand Hub: your tone, your rules, the terms you use and the ones you never want used. Every draft is written against that, then checked against the live results you are competing with.
Is Frase for agencies?
Yes. On Scale, agencies get multi-site, multi-seat, exportable client-ready reports, and role-based access. White-label, branded client portals, and custom domains are available on Enterprise.
Does the free trial need a credit card?
No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.
Can I run Frase from my own agent or terminal?
Bring your own agent. Frase runs where you already work — Claude, ChatGPT, Codex, Cursor, your own terminal — through the MCP server and CLI, on every plan, so it researches, drafts and publishes without leaving the tool you are in. Point it at your site and let it run.
Do I need to be an SEO expert to use Frase?
No. Frase handles the research, drafts in your voice, and points to exactly what to improve before you publish. You bring the strategy and the judgment. Frase does the legwork.
Frase does the work.
You stay in charge.
Point Frase at your site and see what it finds. The fixes come written, and nothing goes live until you say so.
7-day free trial · no credit card