Rank on Google.
Get cited by AI.

Find your next content opportunity. Create, optimize, and maintain content for Google and AI search, all in one place.

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4.8/5 · 600+ reviews on G2 & Capterra
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58%+5

Site health

61%

AI visibility

212

Pages checked

Critical issues

Issues found

Findings, ranked by impact

44 issues

CriticalWAF Blocking Agents41 pages · Agent readiness+14 pts
CriticalBroken Link6 pages · Technical+9 pts
WarningLow Quotability123 pages · AI answers+22 pts
WarningOrphan Page9 pages · Technical+3 pts

Frase audits your site and your search data, then ranks what to fix and write, most useful first.

Looks at: your pages, your search data, your competitors
Scores: the whole site, plus a separate AI Visibility score
Then: ranks every fix and opportunity by impact

Trusted by brands and marketers of all sizes

People search on Google and ask AI. You need to win both.

Google ranks pages. AI tools name brands. Most sites are built to win one of those and are invisible in the other, and your buyer follows whichever answer they see first. You usually find out from a prospect, weeks late.

Start with your own site. Frase shows you what is costing you before you change a thing.

On Google: Rank in the results, and in the AI summary above them.; Frase checks every page, scores it for search, and writes the fixes worth making first.

ChatGPT

Which CRM should a small team use?

Pick one your team can set up in a day. Three things decide it:

1.Setup in a day: no consultant, import a spreadsheet and go.
2.Room to grow: pipelines and automations when you need them.
3.Honest pricing: per seat, with a free tier to start.

This guide compares five on price and setup time. yoursite.com

Sources

yoursite.com

Your page in this answerNamed as a source

Ask a follow-up

In AI answers: Be the source the AI answer names.; Frase tracks which of your pages AI tools mention, and writes the ones they are missing.

I love the emails about AI visibility — they help me understand how I'm trending on different LLMs. I rate the likelihood of recommending it a 10 out of 10.

FGFe G. (Growth Marketing Lead)

Read on G2

Frase shows you what is holding your site back, and drafts the fixes.

Frase checks your site page by page, scores each one for search and for AI answers, and puts the most valuable fixes first. You see what it is costing you before you change a thing. Frase then writes the fixes for you to approve, and keeps checking your rankings and AI mentions every day.

Start a trial for an audit

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Site audit

Readiness, out of 100 · 212 pages checked

01
Content Decay
Your pricing page
Warning
02
Low Quotability
Your best guide
Warning
03
Missing llms.txt
Your site
Info

Fix Pack ready · 44 fixes

+67-point uplift

I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO.

CSChet S. (Physician, Medical Educator)

Read on G2

Know what's worth
doing next.

Frase looks at your search data, your competitors, the pages you already have, the pages losing ground, and the questions visitors ask you.

You get one list, with the most useful work at the top.

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Opportunity	Cluster	Status	Type	Impact	Effort	Why this matters
A page quietly losing the clicks it used to win Content decay4 est. upside8/10 ROI	CRM comparisons	Planned	Refresh	High impact	Low effort	Traffic here has been sliding for weeks. Frase caught it and puts the refresh first, because holding a position you earned is cheaper than earning a new one.
A topic your buyers search for, and you have nothing on it Competitor gaps27.1K est. vol7/10 ROI	CRM comparisons	Not started	Competitor gap	High impact	Low effort	Enough people search for this that you should have a page for it, and right now you have none.
One page pattern worth repeating five times Programmatic22.7K est. vol7/10 ROI	Integrations	Not started	Scale	High impact	Medium effort	Not a one-page win. Frase repeats the pattern across five pages people already search for.
A comparison your competitors publish and you don't Competitor gaps9.4K est. vol7/10 ROI	CRM comparisons	Not started	Competitor gap	High impact	Medium effort	Buyers compare before they choose. Without your page in that comparison, someone else frames you.
A guide AI answers stopped citing this month Content decay−3 citations7/10 ROI	Integrations	Not started	Refresh	High impact	Low effort	AI answers stopped naming this page. A refresh with current facts is the fastest way back in.

See every topic you could own.

Frase maps each topic you write about: what you have written, what is under way, and the subtopics you still owe a reader, pulled from what already ranks. Every gap is a brief away.

See how topic clusters work

Agent-led drafts you can actually publish.

Frase Agent reads the pages already ranking, then writes the draft in your brand voice, learned from your own site or set by you in the Brand Hub. You give a line of feedback, and the agent rewrites. Your content rules hold anything that looks off before it reaches you, so you are editing a draft, not rescuing one.

Run any step from Claude, Cursor, or your other AI tools through the Frase MCP server.

The page your buyers keep asking for

Draft · 1,840 words

Drafting

Brand voice20 top results read9 questions answered

Which CRM should a small team use?

Pick one your team can set up in a day and grow into. We compared five on price, setup time and the integrations small teams actually use.

Make the intro shorter and add a pricing table.

Done. The intro is two lines, and a pricing table for all five now sits under the comparison.

Tell Frase Agent what to change

What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.

SSSophia S. (Small business)

Read on G2

You log off.
Frase keeps working.

Overnight, Frase audits, drafts, watches, and queues what needs your call. You decide what it may publish without asking, and you can change your mind at any time.

Let Frase run tonight

You know what to write.
And it gets written.

Frase checks your site, finds what your buyers are searching for, and writes the drafts in your voice. You approve the ones you like and the pages go live. Then Frase keeps watching them, so nothing quietly slips while you are busy.

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The topics worth owning

The searches your buyers are already making that nobody in your category has answered well.

A score for every page

Where each page stands in search and in AI answers, so you stop finding out late.

Pages ready to publish

Real drafts in your voice, checked and ready to go live. Not another backlog.

Plans open at $39/mo on yearly billing, or $49 month to month — one site, one person. Working as a team, or running more than one site? That is Professional, $103/mo yearly or $129 monthly, which adds the seats, sites and content volume a team gets through. Add seats, credits or AI prompts as you grow.

See plans

Loved by the teams who use it.

4.8/5 across G2 and CapterraRead the reviews

“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well.”

KIKevin IndigGrowth advisor

Shopify

Atlassian

ActiveCampaign — BHBrendan HuffordSEO content strategist

“The MCP is so easy to use and is a game changer because it brings insights directly into my workflow without needing to toggle between tabs.”

Read on G2

FGFe G.Growth Marketing Lead

“The Blog creation feature is incredible. I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO.”

Read on G2

CSChet S.Physician, Medical Educator

“I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.”

Read on G2

PMPam M.Search Engine Optimization Team Lead

“What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.”

Read on G2

SSSophia S.Small-Business, Accounting

“I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.”

Read on G2

QPQuang P.Technical Writer

Frequently Asked Questions

Do I have to move my site to Frase?

No. Frase publishes into the CMS you already use — WordPress, Webflow, Sanity or Wix. Or publish to FraseCMS: an agent-ready CMS, hosted or headless, on your own domain, with WebMCP so AI assistants can read your pages and act on them. Either way your content stays yours and exports whenever you want it.

Does Frase monitor whether AI cites me?

Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.

Does Frase fix pages automatically?

Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call.

How does Frase know my brand?

Two ways. Frase builds a brand profile from the content you already have, and you can set it yourself in the Brand Hub: your tone, your rules, the terms you use and the ones you never want used. Every draft is written against that, then checked against the live results you are competing with.

Is Frase for agencies?

Yes. On Scale, agencies get multi-site, multi-seat, exportable client-ready reports, and role-based access. White-label, branded client portals, and custom domains are available on Enterprise.

Does the free trial need a credit card?

No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.

Can I run Frase from my own agent or terminal?

Bring your own agent. Frase runs where you already work — Claude, ChatGPT, Codex, Cursor, your own terminal — through the MCP server and CLI, on every plan, so it researches, drafts and publishes without leaving the tool you are in. Point it at your site and let it run.

Do I need to be an SEO expert to use Frase?

No. Frase handles the research, drafts in your voice, and points to exactly what to improve before you publish. You bring the strategy and the judgment. Frase does the legwork.

Frase does the work.
You stay in charge.

Point Frase at your site and see what it finds. The fixes come written, and nothing goes live until you say so.

Start free trialSee plans Talk to us about Enterprise

7-day free trial
No credit card

Start free trial

Rank on Google.
Get cited by AI.

People search on Google and ask AI. You need to win both.

Frase shows you what is holding your site back, and drafts the fixes.

Know what's worth
doing next.

See every topic you could own.

Frase publishes to your CMS.

Frase scores every page.

Frase fixes pages that slip.

Frase learns what visitors ask.

Agent-led drafts you can actually publish.

You log off.
Frase keeps working.