Brand Assets

Frase Brand Assets

Use these guidelines when promoting Frase externally

The Frase Logo

The Frase Logo is always dark blue or white. Please don’t use any color in the logo. Always leave plenty of space around the logo and please don’t alter the Frase logo in any way. Use the Frase Logo as big as you want, but no smaller than 40px.

Colors

Primarily we stick to our dark blue for font color. When we need some color, we use bright pops of green, red, and yellow. We occasionally use light gray as background color.

#30a473

#354254

#dbdada

#e9797d

#f6cf62

Typography

Our Sans Serif typeface is Roboto. For primary headlines, we use it bold and big.

Roboto

For secondary headlines, we use it lighter.

Roboto

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum