Answers widget
A public Q&A box on your own site answers visitors and captures every real question in their exact words.
AEO · GEO · SEO · one platform
Answer your visitors.Get cited by AI.Rank on Google.
Frase Answers puts an AI answer widget on your own website that answers visitor questions from your content. Frase captures every question asked, drafts the missing pages in your voice, and publishes to your CMS once you approve. Every page is built to rank on Google and get cited by AI.
Keyword tools guess at demand. Frase hears it directly: the real questions your visitors type on your site, in their own words. Then Frase turns them into published answers.
- 7-day free trial
- No credit card
Frase Answers on tessawellhealth.com
Does Tessawell Health work for a small multi-provider clinic?
Yes. Tessawell Health is built for small practices and supports multiple providers, so your clinicians share one schedule and visit history1. You can bring your existing patient list over from a spreadsheet in a couple of clicks2.1 tessawellhealth.com/multi-provider2 tessawellhealth.com/import-patients
Frase turned the demand into a content signal
Create a page14 asked this week · no page yet“Tessawell Health for multi-provider clinics”
Accept it, and Frase researches and drafts the page.
Trusted by brands and marketers of all sizes
Four jobs, one system
Four capabilities most teams buy separately. Here they are one platform.
The widget is the front door. Everything downstream runs on the demand it captures.
AI visibility
Track whether ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews cite you, and where the gaps are.
Drafted in your voice
An agent turns each demand cluster into briefs and first drafts in your brand voice. Your team edits, approves, and owns the final word.
Agentic CMS publishing
Approve, then one-click publish to WordPress, Sanity, Webflow, Wix, or FraseCMS. The loop measures the lift.
How they resolve into one loop
01
Visitors ask the widget
Real questions land on your site, in your visitors’ own words.
02
Demand becomes a map
Questions cluster into AI-citation and Google-ranking gaps.
03
Draft with an agent
Each gap becomes a brief and a first draft in your brand voice. Your team refines and approves.
04
You approve, it publishes
Human review, then one-click publish to your CMS. Lift is measured.
New questions feed the next rotation. The loop runs on its own. One system, not four tools.
First-party demand
Every unanswered question is a content brief writing itself.
Keyword tools estimate what the market might search for. Frase Answers records what your actual visitors ask, live, in their own words.
Keyword tools
The proxy.
- Guesses at demand from search-volume averages
- Generic phrasing, not how your buyers actually talk
- Lagging data, refreshed monthly at best
- Disconnected from the people on your own site
Frase Answers
First-party.
- The exact questions your visitors ask, in their words
- Captured live, the moment someone asks
- Tied to your real audience and your real offering
- Every unanswered question becomes a content brief
Shareable answer cards
Every answer can travel.
Your best answers don’t have to live in one chat window. Turn any strong, sourced answer into a shareable card: a clean, branded page with the question, the answer, and links back to your content.
Branded, your name on it
Drop a card into an email, a social post, or a community thread and it shows up as a tidy preview, not a bare link.
A door back to your site
Anyone who lands on a shared answer can ask their own follow-up, which opens your front door and starts a new conversation.
Answer once, earn for months
One good answer keeps bringing new visitors, and you can see which shared answers travel.
A chatbot deflects one question. A shareable answer brings in the next visitor.
The difference
Most tools monitor. Frase monitors and fixes.
A dashboard tells you what is wrong. The closed loop does something about it: capture, draft, approve, publish, measure, repeat.
Most tools
They show you the problem.
- Show you where AI doesn’t cite you
- Alert you when rankings slip
- Hand you reports you still have to act on
Frase
It shows you, then fixes it.
- The same AI-citation and ranking tracking, built in
- Captures the questions your visitors actually ask
- Drafts the missing content in your brand voice
- Publishes to your CMS once you approve
- Re-measures the lift, then repeats
Your brand voice
Drafts are written in the voice you define, not a generic AI tone.
Your approval
Nothing publishes until a person on your team signs off.
Your pace
Stay fully hands-on, or grant the agent more autonomy as trust grows.
See where AI cites you
AI Visibility tracks your share of voice, every day.
AI Visibility is the part that watches. Frase checks whether ChatGPT, Perplexity, Gemini, and Google AI cite you for the questions that matter, then alerts you when your share moves. That signal points the loop at the gaps worth closing.
AI Visibility Tracking daily
Share of voice for “commercial solar installers” across AI search
34%your share
- Sunmarrow Energyyou34%
- Heliobreck26%
- Vantergreen22%
- Fernhollow18%
Coverage by Platform
ChatGPT
Perplexity
Claude
Gemini
Google AI29 mentions · 18 citations · 40 of 40 prompts checked
Last 30 days- 7-day free trial
- No credit card
The moat
Every rotation makes the next one sharper.
The loop produces data no competitor sees: the real questions your visitors ask, matched to what actually gets cited and ranked. As more teams run it, Frase learns the question patterns and content shapes that tend to win per industry.
The cross-industry benchmark layer is on our roadmap. The point today is simple: the system gets smarter every month, because it learns from its own results, not a static rulebook.
You start fast. Connect your site and get your first gap-ranked brief from your existing questions and search data in minutes, so there is no need to wait weeks for traffic to build.
Month 1Learns your visitors’ question patterns
Month 2Sharper gap detection from measured lift
Month 3Drafts tuned to what gets cited in your space
Proven, where it counts
Battle‑tested tech. Real publishing. Real engines.
Proven Q&A technology, battle-tested at scale.
Trusted by thousands of content and marketing teams. The engine behind the Answers widget has handled real visitor questions long before it became your front door.
Publishes to
- WordPress
- Sanity
- Webflow
- Wix
- FraseCMS
One-click publishing to all five, after your review.
Cited by
- ChatGPT
- Perplexity
- Gemini
- Google AI Overviews
Track citations across the AI answer engines that matter, alongside Google.
Trusted by thousands of teams to research, write, and publish content that gets found.
Loved by content teams
The teams who publish for a living already trust Frase
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
Kevin Indig
Former Director of SEO, Shopify
“Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client, and know it's competitive.”
Red 11 Media
Agency
“I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.”
Brendan Hufford
Content Marketer, ActiveCampaign
4.8/5G2 rating
300+G2 reviews
Thousandsteams powered
Frequently Asked Questions
What exactly is Frase Answers?
A public AI answer widget you place on your own site. It answers visitor questions from your content, and it captures every real question they ask. Those questions become the signal that drives the rest of the platform: AI-visibility tracking, agentic content drafting, and one-click publishing to your CMS.
How is this different from AI-visibility monitoring tools?
Most tools monitor: they show you where AI does and does not cite you, then leave the work to you. Frase closes the loop. It captures demand from your own visitors, drafts the missing content, publishes it to your CMS after you approve, and measures the lift. Monitoring is the start, not the deliverable.
Where does the demand signal come from?
From your own visitors. The widget sits at your front door and records the exact questions people ask, in their own words. That is a cleaner demand signal than scraping external AI engines or guessing from keyword tools, because it is your real audience asking about your real offering.
Which AI engines does it track?
It tracks citations across the AI answer engines that matter today, including ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, alongside your Google rankings. As engines change, coverage evolves with them.
Does it publish automatically without my review?
No. Drafting is automated, publishing is gated. You review and approve content before anything goes live. When you approve, one click publishes to WordPress, Sanity, Webflow, Wix, or FraseCMS.
What is the cross-industry intelligence layer?
It is the part of the platform that gets smarter every month. As more teams run the loop, Frase learns which question patterns and content shapes tend to win in each industry. The benchmark layer is on our roadmap; the loop itself is live today.
How do I try it?
Start a 7-day free trial of the full Frase platform. No credit card required. Frase Answers is the front door to everything: the widget, AI-visibility tracking, agentic content, and publishing to your CMS.
Thousands of teams
4.8★ on G2
GDPR compliant
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Be the answer everywhere your buyers look.
Open the front door with Frase Answers and put the whole loop to work. Free for 7 days.
- 7-day free trial
- No credit card