Answers widget
A public Q&A box on your own site answers visitors and captures every real question in their exact words.
AEO · GEO · SEO · one platform
Answer your visitors.Get cited by AI.Rank on Google.
Frase Answers puts an AI answer widget on your own website that answers visitor questions from your content. It captures every question asked, an agent drafts the missing pages, you approve, and it publishes to your CMS. Every page is built to rank on Google and get cited by AI.
Keyword tools guess at demand. Frase hears it directly: the real questions your visitors type on your site, in their own words. Then it turns them into published answers.
7-day free trial · No credit card required
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Do you support HIPAA-compliant workflows?
Yes. Frase Answers signs a BAA and keeps PHI inside your tenant. Here is how teams configure it…
Answered from your contentquestion captured
Trusted by companies including Andela, ActiveCampaign, Career Karma, Coursera, Digitas, Extra Space, GitLab, Hennessey, Merkle, Oracle, PTC, Sunbelt Rentals, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.
Four jobs, one system
Four capabilities most teams buy separately. Here they are one platform.
The widget is the front door. Everything downstream runs on the demand it captures.
AI visibility
Track whether ChatGPT, Perplexity, Gemini, and Google AI Overviews cite you, and where the gaps are.
Drafted in your voice
An agent turns each demand cluster into briefs and first drafts in your brand voice. Your team edits, approves, and owns the final word.
Agentic CMS publishing
Approve, then one-click publish to WordPress, Sanity, Webflow, Wix, or FraseCMS. The loop measures the lift.
How they resolve into one loop
01
Visitors ask the widget
Real questions land on your site, in your visitors’ own words.
02
Demand becomes a map
Questions cluster into AI-citation and Google-ranking gaps.
03
Draft with an agent
Each gap becomes a brief and a first draft in your brand voice. Your team refines and approves.
04
You approve, it publishes
Human review, then one-click publish to your CMS. Lift is measured.
New questions feed the next rotation. The loop runs on its own. One system, not four tools.
First-party demand
Every unanswered question is a content brief writing itself.
Keyword tools estimate what the market might search for. Frase Answers records what your actual visitors ask, live, in their own words.
Keyword tools
The proxy.
- Guesses at demand from search-volume averages
- Generic phrasing, not how your buyers actually talk
- Lagging data, refreshed monthly at best
- Disconnected from the people on your own site
Frase Answers
First-party.
- The exact questions your visitors ask, in their words
- Captured live, the moment someone asks
- Tied to your real audience and your real offering
- Every unanswered question becomes a content brief
The difference
Most tools monitor. Frase monitors and fixes.
A dashboard tells you what is wrong. The closed loop does something about it: capture, draft, approve, publish, measure, repeat.
Most tools
They show you the problem.
- Show you where AI doesn’t cite you
- Alert you when rankings slip
- Hand you reports you still have to act on
Frase
It shows you, then fixes it.
- The same AI-citation and ranking tracking, built in
- Captures the questions your visitors actually ask
- Drafts the missing content in your brand voice
- Publishes to your CMS once you approve
- Re-measures the lift, then repeats
Your brand voice
Drafts are written in the voice you define, not a generic AI tone.
Your approval
Nothing publishes until a person on your team signs off.
Your pace
Stay fully hands-on, or grant the agent more autonomy as trust grows.
7-day free trial · No credit card required · Full platform
The moat
Every rotation makes the next one sharper.
The loop produces data no competitor sees: the real questions your visitors ask, matched to what actually gets cited and ranked. As more teams run it, Frase learns the question patterns and content shapes that tend to win per industry.
The cross-industry benchmark layer is on our roadmap. The point today is simple: the system gets smarter every month, because it learns from its own results, not a static rulebook.
You start fast. Connect your site and get your first gap-ranked brief from your existing questions and search data in minutes, so there is no need to wait weeks for traffic to build.
Month 1Learns your visitors’ question patterns
Month 2Sharper gap detection from measured lift
Month 3Drafts tuned to what gets cited in your space
Proven, where it counts
Battle-tested tech. Real publishing. Real engines.
Proven Q&A technology, battle-tested at scale.
Trusted by thousands of content and marketing teams. The engine behind the Answers widget has handled real visitor questions long before it became your front door.
Publishes to
- WordPress
- Sanity
- Webflow
- Wix
- FraseCMS
One-click publishing to all five, after your review.
Cited by
- ChatGPT
- Perplexity
- Gemini
- Google AI Overviews
Track citations across the AI answer engines that matter, alongside Google.
Trusted by thousands of teams to research, write, and publish content that gets found.
Loved by content teams
The teams who publish for a living already trust Frase
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
Kevin Indig
Director of SEO, Shopify
“Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client, and know it's competitive.”
Red 11 Media
Agency
“I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.”
Brendan Hufford
Content Marketer, ActiveCampaign
4.8/5G2 rating
500+G2 reviews
Thousandsteams powered
Questions
Frequently asked
A public AI answer widget you place on your own site. It answers visitor questions from your content, and it captures every real question they ask. Those questions become the signal that drives the rest of the platform: AI-visibility tracking, agentic content drafting, and one-click publishing to your CMS.
Most tools monitor: they show you where AI does and does not cite you, then leave the work to you. Frase closes the loop. It captures demand from your own visitors, drafts the missing content, publishes it to your CMS after you approve, and measures the lift. Monitoring is the start, not the deliverable.
From your own visitors. The widget sits at your front door and records the exact questions people ask, in their own words. That is a cleaner demand signal than scraping external AI engines or guessing from keyword tools, because it is your real audience asking about your real offering.
It tracks citations across the AI answer engines that matter today, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, alongside your Google rankings. As engines change, coverage evolves with them.
No. Drafting is automated, publishing is gated. You review and approve content before anything goes live. When you approve, one click publishes to WordPress, Sanity, Webflow, Wix, or FraseCMS.
It is the part of the platform that gets smarter every month. As more teams run the loop, Frase learns which question patterns and content shapes tend to win in each industry. The benchmark layer is on our roadmap; the loop itself is live today.
Start a 7-day free trial of the full Frase platform. No credit card required. Frase Answers is the front door to everything: the widget, AI-visibility tracking, agentic content, and publishing to your CMS.
Thousands of teams
4.8★ on G2
GDPR compliant
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Be the answer everywhere your buyers look.
Open the front door with Frase Answers and put the whole loop to work. Free for 7 days.
7-day free trial · No credit card required