SEO content optimization for teams, built for AI search.
Your in-house SEO team already knows how to rank on Google. Frase runs that same workflow for AI answers too, so research, optimization, monitoring, and the fix all live in one place instead of six tabs, and your company's organic growth keeps compounding.
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The work, not a promise
Drafts in your voice, scored before they ship.
Frase researches the topic, drafts the piece in your team’s voice, and scores it for Google and AI search as you write. The gaps that hold a page back are called out before you publish, not three weeks later in a traffic dip.
You see exactly what to add next, and you decide what ships.
The in-house SEO team moment
Ranking on Google is no longer the whole job.
Half your brand's traffic now flows through answers your team cannot see in a rank tracker. Optimizing for Google while flying blind on AI search is how share quietly leaks to a competitor that got cited first.
You can't see AI search in a rank tracker.
Frase tracks where ChatGPT, Perplexity, Claude, Gemini, and Google AI cite your brand, on a daily cadence, so AI visibility becomes a number you report instead of a blind spot you guess at.
Optimization lives across too many tools.
Frase runs SERP research, on-page optimization, AI-visibility tracking, and the decay fix in one workspace, so the loop closes without exporting a CSV between four subscriptions.
Proving SEO value keeps getting harder.
Frase shows the score move, the queries newly captured, and the citation lift in one view, so the case for your in-house SEO team writes itself when leadership asks what the channel returned.
Loops win, not tools
Run the whole loop, not a stack of point tools.
A page slips on Google or stops getting cited in AI answers. Your team already knows, because Frase has been running the full loop on your brand's domain. Research, optimize, monitor, fix, repeat.
Listen
Frase Answers
Frase Answers sits on your site and captures the real questions visitors ask, so the work starts from demand, not a guess.
Create
Research + Writer
Frase researches the topic, then drafts the piece and its images in your brand voice, optimized and ready to ship.
Publish
Your CMS or FraseCMS
One click sends it live to WordPress, Webflow, Sanity, or Wix. No CMS of your own? Frase hosts it on FraseCMS.
Optimize
SEO + GEO · AI Visibility
Frase scores every page for Google and AI search, and tracks where ChatGPT, Perplexity, Claude, Gemini, and Google AI cite you.
Fix
Content Guard
Content Guard catches a page slipping on Google, drafts the revision, and applies it on your approval.
An agent that knows you, doing the work.
Built for the in-house SEO workflow
Everything your team does, in one optimized loop.
The capabilities that let a lean in-house SEO team carry more of your brand's pages, optimize for Google and AI search at the same time, and stop stitching the workflow together by hand.
SERP-grounded research & optimization
Frase analyzes the pages already ranking for a target query, pulls the topics and questions they cover, and scores your draft against what the SERP rewards. Your team optimizes against evidence, not a hunch.
SEO + GEO scoring in one pass
Frase scores every page for Google and for the signals AI engines look for, side by side. One optimization pass moves both, so the team stops choosing between ranking and getting cited.
AI visibility tracking
Frase monitors where your brand shows up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, alerts you when share moves, and surfaces the queries to go after next. AI search becomes measurable.
Content Guard for ranking decay
Frase watches your pages for ranking and traffic decay on Google, drafts the revision, and republishes to WordPress, Webflow, Sanity, Wix, or FraseCMS on your approval. Maintenance stops eating the calendar.
Project organization & reporting
Keep research, briefs, optimization history, and tracking organized by client or property, then export the report leadership actually reads. Score movement and citation lift replace the ranking screenshot.
The Frase Agent for the busy work
Ask the agent to research a query, audit a page, or compile a competitive read in plain language. A junior analyst ships work at your senior bar, so your in-house team takes on more pages without more headcount.
Proof
Teams already ahead of AI search.
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
“I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.”
What you get in the trial
Your first week ends with a page optimized and tracked.
Load a page on your site you care about, run its Google and AI-visibility scores, optimize it against the live SERP, and put it under monitoring. Nobody re-ranks a whole site in a week, and we will not pretend otherwise. You leave the trial with a real page improved and citation tracking running on your brand.
Plans open at $39/mo billed yearly. Most in-house SEO teams settle on Professional at $129/mo, and step up to Scale for multi-site work, more seats, and exportable reports. Add seats, audit credits, or AI prompts as the team's load grows. Pay yearly and save 20%.
7-day free trial. No credit card.
SEO team questions, answered straight.
How does Frase help an in-house SEO team optimize for AI search?
Frase scores every page for Google and for the signals AI engines look for in the same pass, then tracks where ChatGPT, Perplexity, Claude, Gemini, and Google AI actually cite your brand. Your in-house team optimizes once and reports both ranking movement and citation lift, instead of running a separate playbook for AI search.
Does Frase replace our existing SEO tools?
Frase owns the content layer end to end: SERP research, on-page optimization, SEO and GEO scoring, AI-visibility tracking, and the decay fix. Pair it with your technical crawler for site-speed and crawl audits, and with your rank tracker and backlink tools for off-page work. Most teams run Frase as their content engine alongside those.
Can we track AI citations the way we track rankings?
Yes. Frase monitors citation share across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, alerts you when share moves, and surfaces the queries to target next. AI visibility becomes a reportable number, not a blind spot in your rank tracker.
How does Frase keep pages from decaying?
Content Guard watches your pages for ranking and traffic decay on Google, drafts the revision when a page slips, and republishes to WordPress, Webflow, Sanity, Wix, or FraseCMS on your approval. You stay in control of what ships; Frase removes the manual watch.
Can we manage multiple brands or properties in one place?
Yes. Keep research, briefs, optimization history, and tracking organized by property or brand, with each one kept separate. Assign team members per project and add seats as your team's workload grows. Multi-site work and exportable reports come on Scale.
Which CMS platforms does Frase publish to?
Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts content on FraseCMS, and Content Guard republishes fixes to the same targets on your approval. Your content stays on its own domain, with no migration required.
How does the Frase Agent fit a lean in-house team?
The Frase Agent takes plain-language requests to research a query, audit a page, or compile a competitive read, so a junior analyst ships senior-level work. Your in-house team carries more of your brand's pages at a consistent quality bar without adding headcount.
Optimize for Google and AI search, in one loop.
Run a free AI Visibility audit on a page today, or start a free trial and put your priority pages under SEO + GEO scoring and citation tracking. Frase runs the loop that keeps your brand's content ranking on Google and cited by AI.
7-day free trial. No credit card.