Write content built to rank on Google
Frase reads what the top results already cover, drafts your page in your brand voice, and scores it as you write. You see exactly what to add before you publish, not weeks later when the rankings come in.
Trusted by content and SEO teams at
Live in the editor
A clear score, and the next move to raise it
As you draft, Frase scores the page against the content already ranking for your query and shows the score next to your writing. When a section is thin or a question is missing, Frase names the specific change to make and what it does for the page.
- One clear optimization score per page, updated as you write
- A ranked list of what to add next, drawn from the top results
- You decide which suggestions to apply. Nothing changes without you
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Part of the loop
Scoring a page is not a separate app you tab over to. It is the optimize stage of the loop Frase runs end to end, so the same draft moves from research to a published, ranking page without leaving the workspace.
Create
Frase researches your query, then drafts the page and its images in your brand voice.
Publish
One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Optimize
Frase scores the page for SEO and GEO and shows what to improve before you ship.
You are hereFix
Content Guard watches for ranking decay later and proposes the fix for your approval.
What Frase does
Everything it takes to turn a keyword into a ranking page
Frase handles the research, the draft, and the scoring in one place, so the work that used to span a stack of tabs happens in a single pass.
Reads the results you are up against
Frase pulls the pages already ranking for your query and surfaces the topics, subtopics, and questions they cover, so you know what the page has to answer to compete.
Drafts in your brand voice
Frase writes the outline, expands sections, and drafts the page sounding like your team, not a stock model. You edit and approve.
Scores the page as you write
A single optimization score sits beside your draft and moves in real time, so you can tell when a page is ready instead of publishing on a hunch.
Names the next change to make
When the page is thin, Frase lists the specific gaps to close: a section to add, a question to answer, an internal link to place. You pick what to act on.
Refreshes content you already published
Paste a live URL and Frase imports the page, scores it against what is ranking now, and shows where an older post is falling behind.
Works in your market's language
Research, write, and score in 70+ languages, so a team publishing beyond English optimizes the same way it does at home.
Stop stitching point tools
One pass instead of a relay between tools
Optimizing a page usually means a research tab, a writing tab, a scoring tab, and a lot of copy-paste between them. Frase keeps the whole pass in one place.
The fragmented way
- Research the SERP in one tool, then rebuild the brief by hand somewhere else.
- Write in a doc, then paste it into a separate optimizer to find out the score.
- Get a score but guess at which fixes actually matter.
- Publish, then move to yet another tool to track and refresh it.
The Frase way
- Frase reads the top results and builds the brief in the editor you write in.
- Frase scores the page live as you draft, so the number is always in front of you.
- Frase names the specific gaps to close and what each one does for the page.
- Frase publishes to your CMS and watches for ranking decay in the same loop.
Proof
Teams ship content that earns its rankings with Frase
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources, and build outlines and briefs.”
What you get in the trial
See a page move in your first session
Start a trial and run a real query through the editor. Frase pulls the top results, drafts the page, and gives you a live score with a list of what to improve. You will have an optimized draft in hand before the trial is over, not a ranking miracle in two weeks, but a page that is genuinely ready to compete.
Plans start at $39/mo billed yearly. Every plan includes the research, the writer, and live scoring. Run more content or add seats and audit credits as your team grows.
7-day free trial. No credit card.
Questions about SEO content optimization
How does the optimization score work?
Frase analyzes the pages already ranking for your target query and scores your draft on how well it covers the topics and questions those results address. The score updates in real time as you write, so you can see when a page is ready to publish. You always see one clear score, not a black box.
Can I optimize content I have already published?
Yes. Paste a live URL and Frase imports the page, scores it against what is ranking now, and shows where it is falling behind. Refreshing older posts this way is one of the most common reasons teams open Frase.
Does Frase write the content, or just score it?
Both. Frase researches the query, drafts an outline, and writes sections in your brand voice, then scores the draft as you refine it. You stay in control: Frase proposes the draft and the improvements, and you approve what goes live.
Does this also help my content get cited by AI search?
The editor shows a separate GEO score alongside the SEO score, so you can see how your page reads to AI search engines like ChatGPT, Perplexity, and Gemini while you write. Getting cited by AI is its own discipline. See GEO content optimization for the full picture.
Will Frase change my content automatically?
Not in the editor. Frase suggests what to add and you decide what to apply, so nothing changes without you. The one place Frase can act on a published page is Content Guard, a separate feature that watches for ranking decay and proposes a fix for your approval before it republishes.
Does Frase work in languages other than English?
Yes. You can research the results, write, and score content in more than 70 languages, with the same live optimization in each. Teams publishing in German, French, Spanish, Portuguese, and more use Frase the same way they do in English.
Where does my optimized content get published?
Frase publishes directly to WordPress, Webflow, Sanity, and Wix, and can host the page on FraseCMS if you do not run a CMS of your own. The page goes live without leaving the workspace where you wrote and scored it.
Write your next page with the score in front of you
Run a real query through Frase, draft the page, and watch the score climb as you close the gaps. Start free and see an optimized draft today.
7-day free trial. No credit card.