Write content AI search engines actually cite
Frase scores your draft for AI search the way it scores it for Google, then names the changes that make ChatGPT, Perplexity, and Gemini pull your page into their answers. You see what to fix while you write, not after the citations go to someone else.
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Tuned to AI search
A GEO score, and the exact change that raises it
AI engines answer questions by pulling the clearest, most quotable passage they can find. Frase reads your draft the way those engines do and gives you a single GEO score, then lists the specific moves that make the page easier to quote: a direct answer up top, the entities the topic expects, a fact worth citing.
- One clear GEO score per page, alongside its Google-ranking score
- Plain-language levers, each tied to what AI engines reward
- You choose what to apply. Frase re-scores the moment you make the change
Best CRM Software for Small Business
vantra.com/blog/best-crm-software-small-business
This page is set up well for AI answers. A few targeted fixes push it into the top band.
What AI engines reward next
- Add a direct-answer summary near the topAI engines quote the clearest answer first+6
- Strengthen entity coverage for “CRM for small teams”names the things engines expect on this topic+5
- Add a 2026 pricing comparison readers can citefresh, quotable facts get pulled into answers+3
Frase re-scores the page the moment you make the change.
Part of the loop
Optimizing a page for AI search is not a separate audit you run after the fact. It is the optimize stage of the loop Frase runs end to end, so the same draft moves from research to a published page that is built to be cited, without leaving the workspace.
Create
Frase researches the query, then drafts the page and its images in your brand voice.
Publish
One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Optimize
Frase scores the page for AI search and Google and names what to improve before you ship.
You are hereFix
Content Guard watches the published page for decay later and proposes the fix for your approval.
What Frase does
Everything it takes to turn a draft into a page AI quotes
Frase brings the AI-search read, the score, and the fixes into the editor you already write in, so optimizing for citations is part of writing the page, not a second project.
Scores your draft for AI search
Frase reads your page the way AI engines do and gives you one clear GEO score next to your draft, so you can tell when a page is genuinely quotable instead of hoping it gets pulled into an answer.
Names what makes a page citable
When a page is hard to quote, Frase points to the specific move that fixes it: a direct answer near the top, a definition an engine can latch onto, a fresh fact worth citing. You decide what to apply.
Optimizes for AI and Google together
The same draft carries a GEO score for AI engines and an SEO score for Google, so you never have to choose between the two channels or run two separate passes to cover both.
Builds the brief from the live results
Frase pulls the pages already winning the answer for your query and surfaces the topics, entities, and questions they cover, so you know what your page has to address to compete for the citation.
Re-scores pages you already published
Paste a live URL and Frase imports the page, scores it for AI search against what is winning answers now, and shows where an older post is going uncited so you can refresh it.
Watches the page after it ships
Once a page is live, Content Guard tracks it for ranking decay and proposes the fix for your approval before it republishes to your CMS. You stay in control of every change.
Stop stitching point tools
One score for both channels, not two audits
Optimizing a page for AI search usually means writing in one tool, then running a separate audit to find out whether engines will cite it. Frase keeps the AI-search read in the editor, beside the page you are writing.
The fragmented way
- Write the page, then paste it into a separate tool to find out whether AI engines will quote it.
- Get a citation score, then guess at which edits actually make the page more quotable.
- Optimize for Google in one pass and for AI engines in another, on different schedules.
- Publish, then find out weeks later the page slipped out of the answers it used to win.
The Frase way
- Frase scores the draft for AI search live, so the GEO number is in front of you as you write.
- Frase names the specific change to make and what it does, so you act instead of guess.
- Frase scores the same draft for both channels at once, so one page is built to rank and to be cited.
- Frase publishes to your CMS, and Content Guard flags decay and proposes the fix for your approval.
Proof
Teams write for AI search and Google in the same draft
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
“Frase makes it simple to see what a page is missing and fix it before it goes live. Having the optimization guidance right in the editor changed how our team writes.”
What you get in the trial
See a page get more citable in your first session
Start a trial and run a real query through the editor. Frase pulls the pages winning the answer, drafts yours, and gives you a live GEO score with a short list of what to change. You will leave with a draft that is genuinely built to be quoted, not a promise that AI will cite you in two weeks, but a page that reads the way engines reward.
Plans start at $39/mo billed yearly, and AI-search scoring sits in the editor on every plan. Run more content or add seats and audit credits as your team grows.
7-day free trial. No credit card.
Questions about GEO content optimization
What is GEO content optimization?
GEO content optimization is writing and structuring a page so AI search engines like ChatGPT, Perplexity, and Gemini pull it into their answers. Frase scores your draft for AI search and names the changes that make the page easier to quote, the same way it scores a page for Google ranking. You see both scores on the same draft.
How is this different from SEO content optimization?
SEO content optimization is about ranking on Google; GEO is about getting cited by AI engines. The two overlap, but the signals are not identical, so Frase scores both on the same page. This page covers the AI-search side. For the Google-ranking side, see SEO content optimization.
How does the GEO score work?
Frase reads your draft the way AI engines read a page when they assemble an answer, then gives you one clear GEO score and a short list of plain-language changes to raise it. You always see one user-facing score and concrete next moves, not a black box, and the score updates the moment you make a change.
Which AI engines does Frase optimize content for?
Frase's guidance targets the engines that drive AI search, including ChatGPT, Perplexity, Gemini, and Google AI. Because the signals these engines reward are similar (a clear direct answer, clean structure, quotable facts) optimizing for them also helps your page on newer engines as they grow.
Will Frase change my content automatically?
Not in the editor. Frase proposes the changes that make a page more citable and you decide what to apply, so nothing changes without you. The one place Frase can act on a published page is Content Guard, a separate feature that watches for ranking decay and proposes a fix for your approval before it republishes.
Can I optimize content I have already published?
Yes. Paste a live URL and Frase imports the page, scores it for AI search against what is winning answers now, and shows where an older post is going uncited. Refreshing pages this way is one of the most common reasons teams open Frase.
Does Frase work in languages other than English?
Yes. You can research, write, and score content in more than 70 languages, with the same AI-search guidance in each. Teams publishing in German, French, Spanish, Portuguese, and more optimize for AI search the same way they do in English.
Where does my optimized content get published?
Frase publishes directly to WordPress, Webflow, Sanity, and Wix, and can host the page on FraseCMS if you do not run a CMS of your own. The page goes live without leaving the workspace where you wrote and scored it.
Write your next page to be quoted, not just found
Run a real query through Frase, draft the page, and watch the GEO score climb as you close the gaps. Start free and see a more citable draft today.
7-day free trial. No credit card.