Audit your whole site, then fix the pages that matter first
Frase crawls every page, scores it for technical SEO, content quality, and how ready it is for AI search, then ranks the highest-impact fixes so you start where it counts instead of reading a report nobody acts on.
Trusted by content and SEO teams at
The whole site, scored
Every page graded, the worst pages surfaced first
When the crawl finishes, Frase gives you one overall score, a separate AI Visibility score, and the three analyses behind them. Then it ranks every finding by impact, so the first thing you see is the fix that moves the most, not a 60-page export you scroll past.
- An overall score plus a separate AI Visibility score for the site
- Findings ranked Fix now / Should fix, with the pages each one affects
- Re-run any time and Frase shows you what you fixed since last audit
Overall score
AI Visibility
Fixes ranked by impact
- Fix nowTwo pages competing for “best crm software”3 URLs splitting the same query — consolidate to the strongest3
- Fix nowPricing guide losing ground in GoogleTraffic down on a page that used to rank — refresh it1
- Should fixOrphan pages with no internal links inBuried pages your readers and crawlers can't reach6
- Should fixThin answers AI search skips overAdd the direct answers and FAQ structure engines pull from9
Re-run later and Frase shows you what you fixed since last time.
Part of the loop
Most of the loop assumes a fresh page. The audit is the on-ramp for the pages you have already published: it finds what is dragging the site down, hands you the ranked work, and feeds the same create, optimize, and fix stages that run everything else.
Audit
Frase crawls the site, scores every page, and ranks the fixes by impact.
You are hereCreate
Turn a weak page into a content brief and draft the replacement in your brand voice.
Optimize
Score the rewrite for SEO and AI search before it ships.
Fix
Content Guard watches the fixed pages for decay and proposes the next fix for your approval.
What the audit checks
Three analyses on every page, one ranked list of what to do
Frase reads each page the way a search engine and an AI assistant would, then rolls the findings into a single prioritized list so the audit ends in action, not a wall of red.
Crawls the real site
Frase points its crawler at your domain, reads JavaScript-rendered pages, and respects robots.txt. If a bot wall blocks the crawl, Frase tells you how to allowlist it.
Scores technical SEO and content
Frase checks the fundamentals — meta and canonical tags, headings, broken links, structured data — alongside content quality signals like thin pages and word depth, page by page.
Grades each page for AI search
Frase scores how ready a page is to be cited by AI engines like ChatGPT, Perplexity, and Gemini, looking at the signals those engines pull from, then shows where a page falls short.
Catches keyword cannibalization
When several pages chase the same query and split your rankings, Frase flags the overlap and points you to the page to keep, so you consolidate instead of competing with yourself.
Maps your internal link authority
Frase finds orphan pages with no links in, dead-end pages with no links out, and pages buried more than three clicks deep, so link equity reaches the pages that need it.
Ranks the fixes by impact
Every finding lands in one list sorted Fix now, Should fix, and Monitor, with the pages it affects, so you work top down instead of guessing where to start.
Stop stitching point tools
A ranked list of what to do, not a report to decode
A site audit usually means a long export, a separate cannibalization spreadsheet, and no read on AI search at all. Frase puts the whole diagnosis in one place and ends it with the work, ordered.
The fragmented way
- Export hundreds of issues and decide for yourself which ones actually move the needle.
- Build a cannibalization spreadsheet by hand to find pages fighting each other.
- Run a technical crawl in one tool and never check how AI search reads the page.
- Get the findings, then start a blank doc to rewrite the weak pages.
The Frase way
- Frase ranks every finding by impact, so the first thing you read is the fix that matters most.
- Frase detects the keyword overlap in the crawl and names the page to keep.
- Frase scores technical SEO, content, and AI readiness on the same page in one pass.
- Frase turns a failing page into a content brief and drafts the replacement in your voice.
Proof
Teams run the audit to find the work that pays off fastest
“The Blog creation feature is incredible. I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO.”
“I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.”
What you get in the trial
Run a real audit on your own site today
Point Frase at your domain and the crawl returns in minutes: an overall score, an AI Visibility score, the keyword conflicts, the orphan pages, and the fixes ranked by impact. You will know exactly which pages to work on first before the trial is over — not a ranking jump in two weeks, but a clear, ordered plan for the site you already have.
Plans start at $39/mo billed yearly, and the auditor runs on every plan. Audits are metered by pages crawled; add more audit credits or seats as your site and team grow.
7-day free trial. No credit card.
Questions about the site audit
What does the Frase site audit score?
Each completed audit gives you an overall score and a separate AI Visibility score, backed by three analyses on every page: technical SEO (meta and canonical tags, headings, broken links, structured data), content quality (thin pages, word depth, decay), and AI readiness (the signals AI engines look for when they decide what to cite). Findings are ranked by impact so you fix what matters most first.
How does Frase crawl my site?
Frase points its crawler at your domain, reads JavaScript-rendered pages, and respects robots.txt and rate limits. Most audits finish in minutes. If a bot wall or firewall blocks the crawl, Frase detects it and shows you how to allowlist the crawler so the audit can run.
Can I audit only part of my site?
Yes. Run the audit across the whole site, scope it to a path or subdirectory, or audit a specific set of pages, and set how deep and how many pages to crawl. It is useful when you want to focus on the blog, the product pages, or a single section without crawling everything.
How does the audit check for AI visibility?
Frase scores each page on how ready it is to be cited by AI engines like ChatGPT, Perplexity, and Gemini, looking at the things those engines tend to pull from: clear direct answers, FAQ structure, factual density, and question-style headings. The audit gives you a per-site AI Visibility score and flags the pages holding it back. For ongoing tracking of where AI actually cites you, see AI visibility tracking.
How does Frase detect keyword cannibalization?
During the crawl, Frase compares ranking signals and content across your pages. When several pages target the same query and split your rankings, the audit groups them, shows the overlap, and points to the page worth keeping, so you consolidate instead of competing against your own site.
Does the audit fix the issues for me?
Frase does the diagnosis and drafts the work, but you stay in control. From a finding you can generate a suggested fix to copy or export, or turn a weak page into a content brief and draft the replacement in your brand voice. Nothing changes on your live site from the audit alone. The feature that watches published pages for decay and proposes a republish for your approval is Content Guard, a separate part of Frase.
What can I get done in the free trial?
Enough to act on. The 7-day trial includes the auditor, so you can crawl your site, see the overall and AI Visibility scores, review the keyword conflicts and orphan pages, and get the prioritized fix list. No credit card required, and you will leave knowing exactly which pages to fix first.
Find the pages dragging your site down
Run a Frase audit on your own domain and get the ranked fix list: technical SEO, content, and AI readiness, all scored together. Start free and see where to begin today.
7-day free trial. No credit card.