Know exactly what to write or refresh next
Frase pulls your search data, competitor gaps, repeatable patterns, and decaying pages into one scored list, so instead of staring at a 14,000-row export you open a ranked feed and pick the next thing worth shipping.
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One score, one next move
A clear score on every opportunity, and the next move to take
Frase scores each opportunity on how much traffic it can win, how much work it takes, how fast it pays off, and how well it fits your strategy. You see one number per row and the reasoning behind it, so you can sort by what matters this week and start without second-guessing the list.
- One clear, explainable score per opportunity, sorted highest-impact first
- Click an opportunity and the brief opens pre-scoped in the editor
- You choose what to ship. Frase ranks the list; the call is yours
Fused from Search Console, competitor gaps, page patterns, and decay signals
- Decaying pagePricing guide slipping in GoogleRanked #4, now #9 — a refresh away from page one94impact
- Competitor gap“CRM with built-in invoicing”Three rivals rank, you have no page for it88impact
- Rising query“CRM for solo founders”Searches up sharply this quarter, low difficulty81impact
Part of the loop
Frase ranks the work, then carries the same context straight into the brief, the draft, and the watch that follow, so the picture you build picking what to write is the one you keep all the way to published.
Research
Frase fuses your search data, competitor gaps, patterns, and decay into one scored list of what to do next.
You are hereCreate
Click an opportunity and Frase opens a pre-scoped brief, then drafts the page in your brand voice.
Publish
One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Fix
Content Guard watches published pages for ranking decay and proposes the fix for your approval.
What Frase does
Four sources of demand, fused into one ranked list
Most teams hunt opportunities across a search console, a competitor tool, a decay report, and a spreadsheet. Frase reads all of it and hands you a single scored feed with an action on every row.
Surfaces the quick wins hiding in your search data
Frase reads your Google Search Console data and flags pages already ranking just below the first page, where a focused refresh moves the needle fastest.
Finds the gaps your competitors already own
Frase analyzes the topics rivals rank for that you don't cover, so you target demand that's already proven in the SERP instead of guessing at it.
Spots the patterns worth scaling
Frase detects repeatable opportunities across your clusters — location pages, comparisons, integration guides — and groups them for batch work. See programmatic SEO for how those get built.
Catches pages before they quietly decay
Frase compares each tracked page against its recent history and flags the ones losing clicks, impressions, position, or click-through rate, with the signals that triggered the alert.
Turns any opportunity into a brief in one click
Click a row and Frase opens a brief in the editor with the target keyword, SERP analysis, and checklist already populated, so the writer starts from a plan, not a blank page.
Answers in plain language when you ask
Ask the Frase Agent what to work on this week or where you're losing traffic, and it reads the same scored list and answers, with the opportunities behind every reply.
Stop stitching point tools
One ranked list instead of four tabs and a spreadsheet
Finding the next thing to work on usually means stitching a search console, a competitor tool, a decay report, and a tracker into a strategy by hand. Frase does the fusing and the scoring, so you open one feed and act.
The fragmented way
- Pull a 14,000-row search-console export and try to spot the three rows that matter this quarter.
- Run competitor research in one tool, decay reports in another, and reconcile them in a sheet.
- Get a long list of findings with no sense of which to do first.
- Find the work in one app, then rebuild the brief from scratch in another.
The Frase way
- Frase reads the same data and surfaces the pages a refresh away from the first page.
- Frase fuses search data, competitor gaps, patterns, and decay into one scored list.
- Frase scores every row and sorts it, so the highest-impact work sits at the top.
- Frase opens a pre-scoped brief in the editor straight from the opportunity.
Proof
Teams open Frase to find their next move
“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
“Instead of spending Fridays wondering what to optimize next, I open Frase and my priorities are already ranked by impact. It tells me where to spend the week.”
What you get in the trial
See your prioritized list in your first session
Start a trial, connect Google Search Console, and let Frase analyze your site. You'll open a scored, ranked list of opportunities — quick wins, competitor gaps, patterns, and decaying pages — with a one-click brief on every row. Not a pile of data to sift, a short list of what to ship next.
Plans start at $39/mo billed yearly, and Content Opportunities is part of every plan. Connect Search Console once, then add seats and audit credits as your team grows.
7-day free trial. No credit card.
Questions about content opportunities
Where do the opportunities come from?
Frase fuses four sources into one list: your Google Search Console data (pages ranking just below the first page), competitor gap analysis (topics rivals rank for that you don't cover), programmatic patterns (repeatable page types like locations or comparisons), and content-decay signals (pages losing clicks, impressions, position, or click-through rate). You open one feed instead of four tools.
How does Frase decide what to put at the top of the list?
Every opportunity gets a single, explainable score that weighs how much traffic it can win, how much work it takes, how fast it pays off, and how well it fits your strategy. The score is visible on each row and you can see the reasoning behind it, so the list is sortable and the ranking is never a black box.
What's the difference between the Quick Wins, Growth, and Strategic views?
They're filtered views of the same scored list. Quick Wins surfaces low-effort, fast-to-rank work — usually existing pages a refresh away from the first page. Growth shows medium-effort plays from validated competitor gaps. Strategic shows longer-horizon authority builders that compound over months. You toggle between them without leaving the page.
Can I start writing straight from an opportunity?
Yes. Every opportunity has a one-click brief. Click it and Frase opens a brief in the editor with the target keyword, SERP analysis, and optimization checklist already populated, so the path from finding the work to drafting it is a single click, not a separate workflow.
What happens when Frase flags a page as decaying — does it fix it on its own?
No. Content Opportunities surfaces the decaying page so you can decide what to do. The page gets fixed in Content Guard, a separate feature that drafts the change and republishes only after you approve it. Frase never edits your live pages without you signing off first.
How does this differ from running my own Search Console reports?
Search Console gives you raw query and page data. Content Opportunities layers competitor gaps, patterns, and decay signals on top of it, scores every row, and routes you straight into a brief. You stop exporting CSVs and reconciling tabs and instead open one prioritized list and pick the next thing to ship.
How long does setup take?
Connect Google Search Console with a two-click OAuth connection, with no engineering work required. Frase analyzes your data and most teams open a prioritized opportunity list within a day of connecting.
Open Frase and see what to work on next
Connect Search Console and Frase turns your data, your competitors' gaps, and your decaying pages into one scored list. Start free and pick your next win today.
7-day free trial. No credit card.