Value Proposition Template

Create a value proposition statement for your brand, product, or service.

1. Input

Input your brand name or product and the problem it solves.

2. AI Writer

Frase AI will perform some magic to write a value proposition.

3. Output

Frase will output a value proposition statement. Copy/paste into a document or press Load more.

Take AI-powered content creation to the next level with Frase ✨

Our AI tool helps brands and businesses create a clear and concise message that explains why their target audience should choose them over competitors.

You don’t need to spend hours creating a great value proposition; our AI tool will do it for you.

What is a value proposition?

A value proposition is a one-line sentence that explains the key benefit of your product or service to your target customer.

It’s a short description of what makes your business unique, how your products or services are better than those of other companies, and why potential customers should buy from you instead of someone else.

How does our Value Proposition AI Tool work?

  1. Input – Input your brand name or product and the problem it solves.
  2. AI Writer – Frase AI will perform some magic to write a value proposition for you.
  3. Output – Press the copy icon then paste into a document or press Load more.

Elements of a customer value proposition statement

This is the value proposition framework created by Steve Blank. 

We help our [Target Customers] do [Customer Needs] by doing [Features and Benefits].

  • Target Market: We help X
  • Need or Outcome: get Y
  • Features & Benefits: by doing Z

Value Proposition Examples


Problem: learning a second language is hard

Value Proposition: Duolingo teaches second-language enthusiasts how to speak a new language by providing an app that gamifies language education.The free, fun, and effective way to learn a language!

Impossible Foods

Problem: beef is not healthy

Value Proposition: Impossible Foods provides an option for health-and-environmentally-conscious consumers to eat sustainably, by offering a meat product alternative. Meat made from plants.


Problem: using email with my team gets messy and overwhelming

Value Proposition: Slack provides busy professionals a way to avoid using email, by offering a more comprehensive and easy-to-use collaboration and communication tool. Make work life simpler, more pleasant and more productive.


Problem: I frequently make grammar mistakes when writing online

Value Proposition: Grammarly helps content creators compose bold, clear, mistake-free writing with AI. Great writing, simplified.


Problem: I want to sell online but I don’t know how to set up an ecommerce store

Value Proposition: Shopify provides business owners all the ecommerce and point of sale features you need to start, run, and grow your business. Anyone, anywhere, can start a business. 


Yes, you can use this tool for free!

This tool was created to give you a taste of AI-powered content creation.

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Frase uses a proprietary AI model trained on billions of web pages from across the Internet. Think of Frase AI as a large-scale autocomplete system – feed it some text and it will predict what goes next.

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