SEO Content Optimization

Take the Guesswork Out of Optimizing Your Content for SEO

Frase researches your competitors then provides a blueprint for creating content that search engines will love.

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seo content optimization within Frase

Trusted by 30,000+ content, SEO, and marketing teams including…

Topic Score

A Blueprint for Top-Ranking Content

Frase compares your content against your competitors to help you outrank them.

  • Competitive Analysis: Frase compares your content with top competitors for your target search query.
  • Immediate Insights: Use a proprietary topic score to gauge your content’s ranking potential.
  • Optimization Guidance: Leverage the topic score to optimize content for search engines.
Frase topic score
Frase competitor research

Competitor Research

Instant Insights on What Works

Frase not only scores your content but also analyzes it in real-time using an advanced topic model.

  • Competitive Benchmarking: Assess your content against competitors on metrics like word count, links, and images.
  • Curated Topic List: Utilize a tailored list of top topics and their frequency to enhance your content strategy.

SEO Visualization

See Competitors’ Keyword Usage

Save time by visualizing the topics and their usage frequency across competitors, all in one easy-to-view place.

  • Comprehensive View: See all relevant SEO topics and their usage at a glance.
  • Efficiency: Quickly identify content gaps and opportunities.
  • Competitive Analysis: Understand competitors’ keyword strategies and trends.
SEO visualization
Frase import from URL

Import from URL

Optimize Existing Content to Boost Rankings

Beyond optimizing new content as you write, Frase makes it easy to optimize existing content.

  • Import from URL: Easily optimize existing content by importing it from a URL.
  • Immediate Analysis: Frase analyzes your content, assigns a topic score, and provides insights to boost rankings.

More than just SEO content optimization

Frase gives you everything you need to develop a repeatable content creation process that you can manage at scale.

Unified content creation. Research, write and optimize content in the same AI-powered workstation.

Templates & SOPs. Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.

Integrations. Optimize content inside Google Docs and WordPress.

Folders. Organize your documents in folders according to your topical maps, clients, or project.

Team Collaboration. Assign documents to different writers.

Project Management. Track progress for each of your documents.

Join 30,000+ content, SEO, and marketing teams using Frase to write and optimize their content

“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”
Brendan Hufford
Content Marketer @ ActiveCampaign
“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”
Kevin Indig
Director of SEO @ Shopify

Frequently Asked Questions About Frase’s SEO Content Optimization Tool

A key advantage of Frase’s on page optimization feature is its ability to conduct SERP-based research directly from top-ranking competitors for your target query. Frase then distills these insights and provides you with actionable, research-driven strategies to optimize your content. This ensures your optimization efforts are grounded in factual, effective insights rather than guesswork.

Yes! Frase’s optimization feature is designed to help you enhance not only new content as you write but also existing content that’s already published. You can easily import your previously published content into Frase directly from a URL, enabling you to optimize it and boost rankings.

For content creators that put research first

Break the “commodity cage” through content that stands out from the crowd.

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