Key Results
Measurable impact achieved by Red 11 Media
Executive Summary
Red 11 Media, a boutique agency with 1-10 employees, transformed their content operations with Frase. By implementing Frase's complete workflow, from research to optimization, they achieved remarkable results in efficiency, output, and ROI.
The Challenge
Red 11 Media, a boutique agency specializing in YouTube, podcasts, and digital marketing for startups, faced severe capacity constraints. With fewer than 10 employees, they couldn't meet client demand for additional content. Outsourcing was prohibitively expensive, in-house production was time-consuming, and their Squarespace-based client sites weren't compatible with traditional WordPress SEO plugins like Yoast. Clients needed both video/podcast content AND optimized blog posts for search visibility.
The Solution
Red 11 Media adopted a content repurposing workflow powered by Frase: 1) Extract transcripts from client video and podcast content, 2) Transform transcripts into blog posts using Frase, 3) Optimize articles for search using Frase's SEO tools, 4) Improve topic scores while maintaining human-quality writing. The team leveraged Frase's SEO optimization capabilities, topic score improvement tools, SERP analysis, and content transformation features to create a scalable process that fit their Squarespace infrastructure.
The Results
Red 11 Media dramatically increased content production from 1 post per week to 3-4 posts per week per client, a 4x increase, without expanding headcount. One sample client went from 0 to 4,000+ monthly views. Their blog posts now consistently rank on Google's first page in competitive niches, and articles written months ago maintain their first-page rankings. The team estimates they've saved years of cumulative work time, with research that previously took hours now completing in minutes: 'We could quadruple the research in a quarter of the time.'
"Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client—and know it's competitive. Frase did so much more than the plugins—it was clean, straightforward, and powerful. I'd guess I've saved years of my life. It's one of the few tools we recommend every client invest in."
Frequently Asked Questions
Key Takeaways
- ✓Content repurposing multiplies ROI: Transform existing video and podcast content into SEO-optimized blog posts to maximize the value of every piece you create
- ✓Small teams can compete at scale: With fewer than 10 employees, Red 11 Media achieved 4x content output (1 to 3-4 posts weekly) proving boutique agencies can punch above their weight
- ✓Platform agnostic SEO is possible: Frase works with Squarespace and other platforms where traditional WordPress plugins like Yoast won't—no CMS lock-in required
- ✓First-page rankings are maintainable: Articles written months ago continue ranking on Google's first page, demonstrating that quality optimization creates lasting search visibility