Key Results
Measurable impact achieved by Opinion Stage
Executive Summary
Opinion Stage, a saas / survey platform with 10-20 employees, transformed their content operations with Frase. By implementing Frase's complete workflow, from research to optimization, they achieved remarkable results in efficiency, output, and ROI.
The Challenge
Opinion Stage, a survey and quiz maker tool serving customers across 190+ countries, had achieved marketing success but sought to scale further while maintaining growth momentum. The team lacked in-house SEO specialists despite ambitious growth targets. Their manual, inefficient processes had writers receiving topics and keywords, then manually researching competitors and guessing at optimal structure. Creating article outlines, particularly for unfamiliar topics, consumed excessive hours. The intuition-based approach didn't scale for their small team, creating inconsistency and scalability issues.
The Solution
After testing SurferSEO and Clearscope, Opinion Stage selected Frase for its affordability, intuitive interface, and quick learning curve. SEO and Growth Manager Evelina Milenova implemented Frase's SEO optimization and SERP analysis tools, Paragraph Generator for content rewriting, and content structure and keyword research capabilities. The platform made it easy for freelancers to align with their process, saving hours of editing and revisions. 'The team had great writers on board, but not everyone can be an SEO specialist,' Milenova explained.
The Results
Opinion Stage saved 500+ hours on content creation over 18 months and produced 63 guest posts in one year while reducing legacy content by up to 60% while maintaining keyword coverage. Key landing page performance metrics showed impressive gains: Clicks increased 74% (307→533), Impressions grew 41% (96.2K→136K), CTR improved from 0.3% to 0.4%, and average SERP position rose from 27.2 to 23.4. Outline creation time dropped dramatically: 'It used to take forever to put together an outline. Now, it takes half the time—or less.' The team's advice: 'Just try it out! The tool sells for itself. It makes complicated SEO easy and accessible to everyone, even if you know nothing about SEO.'
"Frase made it really easy for freelancers to align with our process...That alone saved hours of editing and revisions. Just try it out! The tool sells for itself. It makes complicated SEO easy and accessible to everyone, even if you know nothing about SEO."
Frequently Asked Questions
Key Takeaways
- ✓Intuitive tools unlock growth for small teams: Opinion Stage chose Frase over competitors for its affordability and quick learning curve, critical factors when you lack in-house SEO specialists
- ✓Freelancer alignment reduces editing cycles: Making SEO easy for external writers means they deliver better first drafts, saving hours of revisions and accelerating production timelines
- ✓Strategic content pruning improves efficiency: Reducing legacy content by 60% while maintaining keyword coverage proves that less content, done right, delivers better results with less maintenance
- ✓Guest posting at scale requires systematic processes: Publishing 63 guest posts in one year demonstrates how standardized workflows enable ambitious content distribution strategies