Key Results
Measurable impact achieved by Embryo Digital
Executive Summary
Embryo Digital, a seo agency with 20-50 employees, transformed their content operations with Frase. By implementing Frase's complete workflow, from research to optimization, they achieved remarkable results in efficiency, output, and ROI.
The Challenge
As an SEO agency owner with a passion for quality content, and indeed a team of already great content writers, when I came across something called 'Frase', I was intrigued. Would it be a letdown like so many other finds on Product Hunt – or would it be the '1-in-100' that I love to discover?
The Solution
The first time I used Frase – selecting the 'Content Briefing' tool – I was literally blown away. When the results came through, and I saw 18 pages of very accurate research had been done in less than 20 seconds, and genuinely stared at the screen, agape for about a minute. The subject matters within it were 'spot on' about ranking well in Google, references to social media, content marketing, keyword research, online marketing, and lots more.
The Results
Frase has changed how our business works overnight. It has saved us HOURS of research time per month (easily 2 hours per day per content person, which means around 180 hours per month saved – and I'm being conservative with this number). Not only has it saved the company money, but it also works to make the company money by the time we have freed to write even more content. Putting it this way, it's easily the best money I have spent in a long time.
"It has changed how our business works overnight. Frase is like hiring a real research assistant for the company, without the hassle of it taking time off to go to the dentist, or taking a vacation. Not only that, Frase improves the output of each one of our content writers, helping our client sites to rise in the search engines."
Frequently Asked Questions
Key Takeaways
- ✓Research automation delivers immediate ROI: 20-second research that previously took hours translates to 180+ hours saved monthly—equivalent to avoiding one full-time hire
- ✓Time savings compound across teams: When each content creator saves 2 hours daily, those hours multiply across your team to create massive capacity gains
- ✓Quality doesn't suffer with speed: Faster research with Frase's Content Briefing tool produced 'spot on' results that helped client sites rise in search rankings
- ✓Scale output without scaling headcount: 3x content increase without hiring demonstrates how the right tools enable growth without proportional cost increases