Create content that gets discovered, everywhere

Frase gives you the AI writing and optimization tools to create content that drives traffic—from Google, ChatGPT, and anywhere your audience is looking for answers.

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Trusted by 30,000+ content creators, marketing agencies, and in-house teams including…

Extract the search insights that matter most

Skip the manual SERP digging. Frase analyzes top results instantly to surface key topics, headers, questions, and stats—so you know exactly what to include in your content.

Analyze competitors’ content easily via an intuitive research panel.
Visualize key SERP metrics like word count, domain rating, and heading count.
Use AI to generate full-length, optimized content briefs in 6 seconds.

Content workflows built for the new era of search

Move faster from idea to impact with AI workflows built to maximize visibility across Google and the next generation of AI search platforms.

Unified content creation

Research, write, and optimize content in the same AI-powered workstation.

Templates & SOPs

Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.

Integrations

Optimize content inside Google Docs and WordPress.

Folders

Organize your documents in folders according to your topical maps, clients, or project.

Team collaboration

Assign documents to different writers.

Project management

Track progress for each of your documents.

“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”

Brendan Hufford

Content Marketer @ ActiveCampaign
“Frase has become our secret weapon. We’re producing content that not only ranks but genuinely impresses our clients.”

Sarah Salthouse

Lead Content Specialist at V Digital Services
“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”

Kevin Indig

Director of SEO @ Shopify
“Frase is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement.”

Tony R.

Verified G2 Reviewer
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs.”

Chris F.

Verified G2 Reviewer

Frequently asked questions

Can’t find what you’re looking for? Drop us a line.

How does Frase work?

Frase empowers marketers to go from keyword to well-researched, search engine- and generative engine-optimized articles faster and better. The Frase Platform streamlines your content workflow from research, to outlining, drafting, and optimization for traffic that fuels organic growth.

Research: Analyze and extract insights from the SERP you want to rank for.

Outline: Compile a well-researched outline that covers all of the most important topics and ensures well-structured content.

Write: Augment your workflow with AI to draft article sections, improve your writing, and more.

Optimize: Use Frase’s Topic and GEO Scores as blueprints to high-performing content. Follow data-driven prompts that identify exactly where you can optimize for search engines and generative engines.

Who uses Frase?

Frase is used by content creators of all sorts—from content marketers to digital marketers, marketing agencies and beyond—who want to streamline the process of researching, outlining, writing, and optimizing high-quality content that drives organic traffic.

Do you offer a free trial?

Yes, with Frase you can trial for free before making any commitments.

What are the AI content generation limits?

Frase’s AI content generation limits are:

10,000 AI words on the free (non-recurring) plan,
Unlimited AI words on Basic, Team, and Enterprise plans.

What languages does Frase support?

English, Spanish, French, German, Italian, Dutch, Portuguese, Danish, Norwegian, Finnish, Swedish, Romanian, Polish, Russian, Hindi, Indonesian, Malay, Thai, Korean, Japanese, and more.

See the full list of languages Frase supports for content generation and optimization here.

Let Frase be your catalyst to organic growth

Start your free trial and create content built for Google, ChatGPT, and the future of search—no credit card required.