Write Content That Actually Ranks
Frase analyzes what top-ranking content covers — then creates something better for you.
Frase researches, writes, and optimizes in real-time for both search engines and AI platforms. You review and approve. One workflow. Better rankings.
No credit card required
Trusted by companies including ActiveCampaign, Asurion, Career Karma, Coursera, Deltek, Digitas, Extra Space, FindLaw, GitLab, Hennessey, Kraken, Merkle, Microsoft, Oracle, PTC, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.
Great Content Deserves to Be Found
But most content fails to rank—not because it's bad, but because it's missing something.
Hours spent reading competitors, copying notes, and trying to figure out what actually matters for rankings.
You've written great content, but you're guessing at what topics to cover and how to structure it.
You publish and hope for the best—but page 2 of Google might as well be invisible.
From Keyword to Ranking Content in Three Steps
Enter your keyword
Frase analyzes your competitors instantly — pulling insights from top-ranking content for your target query so you know exactly what to cover.
Write with guidance
Frase drafts and suggests topics, headings, and questions your content should address. You refine and approve.
Optimize as you go
Frase scores your content in real-time and tells you exactly when it's ready to rank.
Everything Frase Does to Help You Outrank the Competition
Frase surfaces exactly what topics, questions, and keywords top-ranking content covers — you choose which to act on.
Frase generates outlines, expands sections, and writes in your brand voice. You refine and approve.
Frase scores your content in real-time and shows you exactly what to improve before you publish.
Rank on Google. Get Cited by AI.
Most tools optimize for search only. Frase optimizes for both search engines AND AI platforms like ChatGPT, Perplexity, and Claude — so your content gets found everywhere your audience is looking.
Start Optimizing for Both →Just Tell It What You Need
Describe what you need in natural language — Frase handles the optimization.
"Optimize this for 'email marketing best practices'"
"What topics am I missing?"
"Improve my SEO score to 90+"
"Make this more comprehensive"
"Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content."
Kevin Indig
Director of SEO @ Shopify
"Frase is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement."
Tony R.
Verified G2 Reviewer
"Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs."
Chris F.
Verified G2 Reviewer