Find the real questions your audience asks
Frase surfaces the questions people actually ask about your topic — from People Also Ask, Reddit, Quora, and answer engines — and groups them by intent, so you write content that answers the search instead of guessing at it. The questions arrive shaped for a brief, not scattered across a dozen tabs.
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From a topic to its questions
Every question people ask, in one place
Frase gathers the questions real searchers ask about your topic and tags each one by where people are asking it — People Also Ask, community threads, answer engines — then groups them by intent. You see the questions that matter and add them straight to a brief, instead of stitching screenshots from five sources together.
- Surfaces the questions people ask across search and communities
- Tags each question by source and groups them by intent
- Adds the questions you choose straight into the brief
Pulled from People Also Ask, Reddit, Quora, and answer engines
- What is the best CRM for a small business?People Also AskComparison
- Is a CRM worth it for a 3-person team?RedditConsideration
- Cheapest CRM that still does email sequences?QuoraPricing
- How long does it take to set up a CRM?Answer enginesOnboarding
Part of the loop
The questions are not a separate app you tab over to. They are the raw material for the brief, the first move of the loop Frase runs end to end, so a topic travels from its questions to a published, ranking page without leaving the workspace.
Research
Frase surfaces the questions people ask and groups them into a brief.
You are hereCreate
The brief hands to the writer, which drafts the answers in your brand voice.
Optimize
Frase scores the draft for SEO and GEO and shows what to improve before you ship.
Fix
Content Guard watches for ranking decay later and proposes the fix for your approval.
What Frase does
Everything that turns a topic into the questions worth answering
Frase gathers the questions from across the places people actually ask, sorts the noise from the signal, and lines them up for a brief, so the work that used to mean copy-pasting from five tabs happens in a single pass.
Pulls the questions people search on Google
Frase gathers the People Also Ask questions Google surfaces for your topic, so you can structure your page to win the spots searchers expand right inside the results.
Surfaces how real people ask in communities
Frase pulls the questions people raise in Reddit threads and on Quora, so the brief reflects how your audience actually phrases a problem, not a sanitized keyword list.
Captures the questions answer engines field
Frase gathers the questions ChatGPT, Perplexity, and Google AI tend to answer for your topic, so you write content shaped to be the source those engines cite.
Groups related questions by intent
Frase clusters the questions by what the searcher is really after, so you brief comprehensive content that covers a whole topic instead of one question at a time.
Adds questions straight to the brief
Pick the questions worth answering and Frase drops them into the brief the writer drafts from. No copy-pasting between tools, no questions lost in the handoff.
Pulls the questions conversationally
Ask the Frase Agent for the questions on a topic and it runs the search under the hood, then hands them back grouped and ready to brief. Frase proposes; you decide what makes the cut.
Finds questions in your market's language
Set a target language and country, and Frase pulls the questions for that locale, so a team writing beyond English sees how that market actually asks rather than a translation.
Stop stitching point tools
Questions ready to brief, not five tabs to reconcile
Finding questions usually means checking People Also Ask, then Reddit, then Quora, then guessing what AI engines field — and pasting the keepers into a doc by hand. Frase gathers them in one pass and ends with a set you can write from.
The fragmented way
- Check People Also Ask, then open Reddit, then Quora, in separate tabs.
- Guess which questions answer engines actually field for your topic.
- Skim a flat list and try to spot which questions belong together.
- Copy the keepers into a doc and hope none get lost before you write.
The Frase way
- Frase gathers the questions from search and communities in one place.
- Frase surfaces the questions answer engines field, so you write to be cited.
- Frase groups the questions by intent so a whole topic comes into view.
- Frase adds the questions you choose straight into the brief for the writer.
Proof
Teams brief from real questions, not a hunch
“What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.”
“I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.”
What you get in the trial
Brief your next piece from real questions today
Start a trial and run a real topic through Frase. It surfaces the questions people ask, groups them by intent, and drops the ones you choose into a brief the writer can draft from the same day. You leave the session with a question-backed brief in hand, not a tab graveyard to make sense of later.
Plans start at $39/mo billed yearly, and question research is part of how Frase builds every brief. Run more content or add seats and audit credits as your team grows.
7-day free trial. No credit card.
Questions about question research with Frase
Where does Frase find the questions?
Frase gathers the questions people ask about your topic from the places they actually ask them: the People Also Ask questions Google surfaces, community threads on Reddit and Quora, and the questions answer engines like ChatGPT and Perplexity tend to field. It pulls them into one list so you are not checking five sources by hand.
How is this different from a SERP analyzer?
A SERP analyzer shows you what is already ranking for a query — the pages, positions, and how they are built. Question research is about what people are asking in the first place, so you know which questions to answer. They work together: see what is ranking on the SERP analyzer, then use question research to find the questions those pages miss.
How is this different from SEO research and a content brief?
Question research is the questions layer. SEO research is the wider pass that reads the ranking pages, expands keywords, finds gaps, and assembles all of it, questions included, into a structured brief. If you want the full topic-to-brief flow, see SEO research; question research is the part of it focused on the real questions your audience asks.
Does this help my content get cited by AI search?
It helps you write content shaped to be cited. Frase surfaces the questions answer engines field for your topic, so you can structure clear answers to them. Content organized around the real questions people ask is the kind of source AI engines like ChatGPT, Perplexity, and Google AI tend to pull from.
Can I pull questions just by asking the Frase Agent?
Yes. Ask the Frase Agent for the questions on a topic and it runs the search under the hood, then returns them grouped by intent. You can refine in the same conversation: narrow to a sub-topic, drop the ones that do not fit, or ask for more. Frase proposes; you approve what goes into the brief.
Can I research questions in languages other than English?
Yes. Set a target language and country for the run, and Frase pulls the questions for that locale, so the brief reflects how searchers in that market actually phrase a question rather than a translated approximation.
What happens to the questions after I find them?
The questions you choose drop straight into the brief the Frase writer drafts from, so a page answers them in your brand voice. From there the editor scores the draft for SEO and for AI search (GEO) before you publish. The questions, the brief, the draft, and the optimize step stay in one continuous flow.
Start with the questions your audience is already asking
Run a topic through Frase, watch it surface the real questions and group them into a brief, then hand it to the writer. Start free and brief your next page today.
7-day free trial. No credit card.